The Blogger's Voice


Published on

These are my slides for an Aug. 18 webinar for the Online Media Campus. Will flip between slides and online examples of blogs. Information on the webinar here: Tips from bloggers here:

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

The Blogger's Voice

  1. 1. The blogger’s voice<br />Steve Buttry<br />Online Media Campus<br />Aug. 18, 2010<br />
  2. 2. What’s your point?<br />Finish in 6 words or less: “My blog is about …”<br />
  3. 3. Some ways journalists use blogs<br />Breaking news<br />Briefs<br />Reporter’s notebook<br />Commentary<br />Conversation<br />Explanation<br />Liveblogging<br />Personal touch, insight<br />
  4. 4. Provide meaningful content<br />Insight<br />Analysis<br />Humor<br />Liveblogging as event unfolds<br />Reporting notebook, lab<br />Story behind the story<br />Context, depth that don’t fit in print<br />Verification & accuracy essential<br />
  5. 5. Writing your blog<br />Think posts, not stories & columns. A sentence with a link or a question can be a post<br />Links provide background, context<br />Sometimes a process, not a finished product<br />First person is often appropriate <br />
  6. 6. Your blogging voice<br />“Write like you’re talking to friends, not in the institutional voice of the newspaper.” <br />John Robinson<br />“Blogging is not a graduation speech, it’s a conversation with someone at the grad party.” Roxanne Hack<br />
  7. 7. Beyond writing<br />Videos<br />Photos<br />Slides<br />Graphics<br />Audio<br />Tweets<br />Source documents<br />Maps<br />
  8. 8. Growing your community<br />Link to related blogs<br />Comment & link on related blogs<br />SEO (full names in heads, keywords up high, links using keywords in anchor text, metadata)<br />Promote in newspaper<br />Mention in community<br />Business cards<br />Promote/link using social media<br />
  9. 9. Social media & blogging<br />Twitter, Facebook helpful for crowdsourcing<br />Tweet links to new posts<br />Embed content using social tools (YouTube, Flickr, SlideShare, Scribd, QuoteURL)<br />Use like, tweet buttons for users to share<br />Feed social media into blogroll<br />Tumblr, Posterous can be blogging platforms<br />
  10. 10. The blogging conversation<br />Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)<br />Stimulate/continue conversation in social media<br />Engage with comments<br />“Don’t allow trolls or mean people to spoil the conversation.” Howard Owens<br />
  11. 11. Opinion<br />Discuss with your editor the appropriate role of opinion for your blog<br />Opinions based on fact carry more weight<br />Do you want to be persuasive or argumentative?<br />Invite debate<br />Engage commenters (& respect, except for trolls)<br />
  12. 12. Links provide:<br />Attribution<br />Context<br />Authority<br />Pingbacks (& reciprocal links & inbound traffic)<br />SEO<br />Consider whether context implies endorsement of linked views/content<br />
  13. 13. Ethics<br />Are your blogs edited? (If not, seek sounding board)<br />Should you separate personal & professional?<br />Is author(s) clearly identified? Should he/she/they be?<br />Fairness may come in subsequent posts (link back & consider prominence)<br />Accuracy essential; verify; say what you don’t know<br />
  14. 14. How often should I blog?<br />Frequent posts build habit & audience<br />Weak posts diminish audience<br />Advice from Jim Rome: “Have a take, don’t suck”<br />
  15. 15. Bloggers v. journos<br />It’s so 2005 …<br />
  16. 16. TBD Community Network<br />146 blogs & sites (community, sports, dining, shopping, entertainment, transportation, etc.)<br />We aggregate & link to their content<br />Blogs provide lots of news, often with personal perspective<br />Blogs break lots of news <br />