Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Leading a Mobile-First Newsroom Steve Buttry American Society of News Editors June 23, 2010 [email_address]
Read more <ul><li>Blog posts at stevebuttry.wordpress.com </li></ul><ul><li>tbd.com </li></ul><ul><li>@ stevebuttry  on Tw...
 
 
 
 
 
Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
Mobile opportunity <ul><li>Local  mobile ad opportunity is bigger than: </li></ul>Sources: Borrell Associates & Newspaper ...
Mobile opportunity <ul><li>Local  mobile ad opportunity is bigger than: </li></ul><ul><li>Newspapers’ 2009 ad revenue drop...
Mobile opportunity <ul><li>Local  mobile ad opportunity is bigger than: </li></ul><ul><li>Newspapers’ 2009 ad revenue drop...
Mobile opportunity <ul><li>Local  mobile ad opportunity is bigger than: </li></ul><ul><li>Newspapers’ 2009 ad revenue drop...
Mobile opportunity <ul><li>Local  mobile ad opportunity is bigger than: </li></ul><ul><li>Newspapers’ 2009 ad revenue drop...
Mobile disrupts <ul><li>Newspapers </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Music </li></ul><ul><li>...
Mobile is unique … <ul><li>Only personal mass medium </li></ul><ul><li>Permanently carried </li></ul><ul><li>Always connec...
Mobile-first strategy <ul><li>Text alerts </li></ul><ul><li>Email  </li></ul><ul><li>Applications (phones & tablets) </li>...
Driving <ul><li>How often do you buy a car? </li></ul>
Driving <ul><li>How often do you buy a car? </li></ul><ul><li>How often do you drive, gas up, service car, park? </li></ul>
Driving <ul><li>How often do you buy a car? </li></ul><ul><li>How often do you drive, gas up, service car, park? </li></ul...
 
 
 
 
 
 
 
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Converse w/ public
Link to fresh content
Link to fresh content
 
A mobile-first project <ul><li>Twitter hashtag </li></ul><ul><li>Photo contests </li></ul><ul><li>Text alerts </li></ul><u...
Mobile-first strategy <ul><li>Executives emphasize mobile priority </li></ul><ul><li>Journalists focus on mobile news & in...
Mobile-first newsroom <ul><li>Top editors focused on mobile opportunities </li></ul><ul><li>Every staffer with smart phone...
What can editors do? <ul><li>Use Twitter on your phone. A lot. </li></ul><ul><li>Use Foursquare (don’t sync w/ Twitter) & ...
In meetings this week … <ul><li>Plan mobile-first coverage of an event. </li></ul><ul><li>In routine planning meetings, as...
Questions? <ul><li>Ask questions now,  </li></ul><ul><li>by email ( [email_address] )  </li></ul><ul><li>or DM (@stevebutt...
 
In mobile-first strategy … <ul><li>Don’t let obstacles become excuses </li></ul>
Upcoming SlideShare
Loading in …5
×

Leading a mobile first newsroom

5,008 views

Published on

These are my slides for a June 23 webinar for the American Society of News Editors. This blog post provides more information and resources: http://bit.ly/ce5rc8

Published in: Business, Technology

Leading a mobile first newsroom

  1. Leading a Mobile-First Newsroom Steve Buttry American Society of News Editors June 23, 2010 [email_address]
  2. Read more <ul><li>Blog posts at stevebuttry.wordpress.com </li></ul><ul><li>tbd.com </li></ul><ul><li>@ stevebuttry on Twitter </li></ul><ul><li>Slideshare.net/stevebuttry </li></ul><ul><li>Tomi T. Ahonen’s blog, Communities Dominate Brands (linked from mine) </li></ul>
  3.  
  4.  
  5.  
  6.  
  7.  
  8. Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
  9. Mobile opportunity <ul><li>Local mobile ad opportunity is bigger than: </li></ul>Sources: Borrell Associates & Newspaper Association of America
  10. Mobile opportunity <ul><li>Local mobile ad opportunity is bigger than: </li></ul><ul><li>Newspapers’ 2009 ad revenue drop </li></ul>Sources: Borrell Associates & Newspaper Association of America
  11. Mobile opportunity <ul><li>Local mobile ad opportunity is bigger than: </li></ul><ul><li>Newspapers’ 2009 ad revenue drop </li></ul><ul><li>Newspapers’ retail ad drop 2005-2009 </li></ul>Sources: Borrell Associates & Newspaper Association of America
  12. Mobile opportunity <ul><li>Local mobile ad opportunity is bigger than: </li></ul><ul><li>Newspapers’ 2009 ad revenue drop </li></ul><ul><li>Newspapers’ retail ad drop 2005-2009 </li></ul><ul><li>Total 2008 newspaper classified revenue </li></ul>Sources: Borrell Associates & Newspaper Association of America
  13. Mobile opportunity <ul><li>Local mobile ad opportunity is bigger than: </li></ul><ul><li>Newspapers’ 2009 ad revenue drop </li></ul><ul><li>Newspapers’ retail ad drop 2005-2009 </li></ul><ul><li>Total 2008 newspaper classified revenue </li></ul><ul><li>Any newspaper classified vertical at peak </li></ul>Sources: Borrell Associates & Newspaper Association of America Details: stevebuttry.wordpress.com
  14. Mobile disrupts <ul><li>Newspapers </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Music </li></ul><ul><li>Web </li></ul><ul><li>Photography </li></ul><ul><li>Video </li></ul><ul><li>Books </li></ul><ul><li>Games </li></ul><ul><li>Mail </li></ul><ul><li>Phones </li></ul><ul><li>Wrist watches </li></ul><ul><li>Alarm clocks </li></ul><ul><li>Maps </li></ul><ul><li>Movies </li></ul><ul><li>Toys </li></ul>
  15. Mobile is unique … <ul><li>Only personal mass medium </li></ul><ul><li>Permanently carried </li></ul><ul><li>Always connected </li></ul><ul><li>Built-in payment channel </li></ul><ul><li>Available at point of creative inspiration </li></ul><ul><li>Best audience information </li></ul><ul><li>Captures social context of consumption </li></ul><ul><li>Augmented reality to mass markets </li></ul>Source: Tomi T. Ahonen, Communities Dominate Brands
  16. Mobile-first strategy <ul><li>Text alerts </li></ul><ul><li>Email </li></ul><ul><li>Applications (phones & tablets) </li></ul><ul><li>Social media (tweets, check-ins, tips) </li></ul><ul><li>Location-based news, info & commerce </li></ul><ul><li>Easy-to-use mobile web sites </li></ul><ul><li>Device-flexible (not device-agnostic) </li></ul><ul><li>Games (phones, iPads great for games) </li></ul>
  17. Driving <ul><li>How often do you buy a car? </li></ul>
  18. Driving <ul><li>How often do you buy a car? </li></ul><ul><li>How often do you drive, gas up, service car, park? </li></ul>
  19. Driving <ul><li>How often do you buy a car? </li></ul><ul><li>How often do you drive, gas up, service car, park? </li></ul><ul><li>Connect drivers with information they need daily </li></ul><ul><li>Connect auto services with drivers </li></ul>
  20.  
  21.  
  22.  
  23.  
  24.  
  25.  
  26.  
  27. @statesman case study
  28. Crowdsource
  29. Crowdsource
  30. Say what you don’t know
  31. Converse w/ public
  32. Link to fresh content
  33. Link to fresh content
  34.  
  35. A mobile-first project <ul><li>Twitter hashtag </li></ul><ul><li>Photo contests </li></ul><ul><li>Text alerts </li></ul><ul><li>Liveblog </li></ul><ul><li>Map </li></ul><ul><li>Short code </li></ul>Community going to distant event <ul><li>User photos </li></ul><ul><li>Foursquare </li></ul><ul><li>Local ad sales </li></ul><ul><li>Mobile coupons </li></ul><ul><li>Collaborate w/ media in host city </li></ul><ul><li>Advance promotion </li></ul>
  36. Mobile-first strategy <ul><li>Executives emphasize mobile priority </li></ul><ul><li>Journalists focus on mobile news & info delivery & presentation </li></ul><ul><li>Tech staff focuses on mobile apps </li></ul><ul><li>Designers focus on mobile design </li></ul><ul><li>Sales staff meets business customers’ mobile needs </li></ul>
  37. Mobile-first newsroom <ul><li>Top editors focused on mobile opportunities </li></ul><ul><li>Every staffer with smart phone </li></ul><ul><li>Mobile planning, emphasis in meetings </li></ul><ul><li>Designated mobile leader </li></ul><ul><li>Work closely w/ tech & sales staffs to pursue mobile opportunities </li></ul>
  38. What can editors do? <ul><li>Use Twitter on your phone. A lot. </li></ul><ul><li>Use Foursquare (don’t sync w/ Twitter) & check in regularly (yeah, become a mayor). </li></ul><ul><li>Use several apps (including yours) on your phone. </li></ul><ul><li>Lead company planning of mobile-first strategy. </li></ul><ul><li>Appoint & empower mobile editor. </li></ul>
  39. In meetings this week … <ul><li>Plan mobile-first coverage of an event. </li></ul><ul><li>In routine planning meetings, ask about hashtags, maps, short codes, Foursquare, Ushahidi. </li></ul><ul><li>Change front-page meeting to a mobile planning meeting. </li></ul>
  40. Questions? <ul><li>Ask questions now, </li></ul><ul><li>by email ( [email_address] ) </li></ul><ul><li>or DM (@stevebuttry) </li></ul>
  41.  
  42. In mobile-first strategy … <ul><li>Don’t let obstacles become excuses </li></ul>

×