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Innovation in Community Newspapers

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These are slides I used with a presentation June 19 for the Mores Leadership Institute of the Iowa Newspaper Foundation.

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Innovation in Community Newspapers

  1. 1. Technology Challenges& Opportunities<br />Steve Buttry, Gazette Communications<br />Iowa Newspaper Foundation<br />Mores Newspaper Leadership Institute<br />June 19, 2009<br />steve.buttry@gazcomm.com<br />@stevebuttry on Twitter<br />
  2. 2. How vulnerable is your organization to a startup news, sports or business <br />web site or blog?<br />
  3. 3. Population of your counties<br />Sioux, 32K <br />Plymouth, 24K<br />Hardin, 17K<br />Delaware, 17K<br />Hamilton, 15K<br />O’Brien, 14K<br />Franklin, 10K<br />Davis, 9K<br />Ringgold, 5K<br />
  4. 4. Complete Community Connection<br />Idea born at API as part of Newspaper Next<br />Not included in Newspaper Next 2.0<br />Needed to find a place ready to make the leap<br />
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  6. 6.
  7. 7. C3’s revenue approach<br />Move beyond advertising<br />Direct sales (tickets, reservations, gift registries, sports paraphernalia)<br />Lead generation<br />Targeted ads<br />Sponsorships<br />Events<br />
  8. 8. Community Content<br />Driving<br />Home<br />Conversation<br />Calendar<br />Local knowledge<br />
  9. 9. Driving<br />How often do you buy a car?<br />How often to you drive, gas up, service car?<br />Databases, conversations, services focused on drivers’ everyday needs<br />Connect auto services with drivers (emergency repair services)<br />
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  11. 11. Graduation<br />Many newspapers gather mugs, names anyway for graduation section<br />Launch page for each graduate<br />Senior, family fill in stories, photos, videos<br />Gift registry<br />Fill in school, target ads appear<br />Fill in career, sign up for email, text alerts<br />
  12. 12. Personal content<br />Births<br />Youth milestones<br />School<br />Graduation<br />College life<br />Military service<br />Weddings<br />Parenthood<br />Divorce<br />Jobs, pets, holidays, food, interests, health<br />Illness<br />Empty nesters<br />Retirement<br />Reunions<br />Obituaries<br />
  13. 13. Entertainment<br />Traditional entertainment in digital form<br />Entertainment news<br />User-generated entertainment, events<br />Games<br />
  14. 14. Business services<br />Direct sales<br />Local search<br />Communication & marketing services<br />
  15. 15. Enriched news content<br />What’s happening now<br />Community engagement in news, enterprise, sports coverage<br />Storytelling (narrative, multimedia)<br />Aggregation, curation<br />
  16. 16. Innovation in a small staff<br />Engage the community (not free labor, but multiplying your labor)<br />Yes, you lack resources, but you’re more nimble<br />Write for web, edit for print<br />Consider innovation “vacations”<br />
  17. 17. Two examples<br />Liveblogging<br />Twitter<br />
  18. 18. Follow developments<br />chuckpeters.iowa.com<br />stevebuttry.wordpress.com<br />
  19. 19. Do we want to be the monks or Gutenberg?<br />

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