Getting Started with Twitter

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These are the slides for my Kirkwood Community College continuing education course, Getting Started with Twitter. I asked my tweeps for advice and I share that advice on these slides. The handout for the course is here: http://bit.ly/2mbeT1

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Getting Started with Twitter

  1. 1. Getting Started with<br />Steve Buttry, Gazette Communications<br />Kirkwood Community College<br />Oct. 27 & 29<br />steve.buttry@gazcomm.com<br />@stevebuttryon Twitter<br />
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  3. 3. Twitter is a gr8t tool to follow local/natl news/events and stay in touch with like/dislike minded folks on issues<br />
  4. 4. I use Twitter for fun and to drive traffic to station websites and hopefully get folks to turn on the radio.<br />
  5. 5. I use it to be able to connect to the community. It&apos;s an easy way to connect outside of my usual social and political circle.<br />
  6. 6. I differentiate between social media, @stevebuttry. FB for people I know. Twitter for listening to/learning from people I don&apos;t.<br />
  7. 7. For business, Dell and others have found success by offering deals to its Twitter followers.<br />
  8. 8. I use Twitter for all of the things mentioned. Social, work, fun. Its helped meeting new people in same fields easier.<br />
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  11. 11. The key is to do it consistently and consistently well.<br />
  12. 12. I try not to be too repetitive, and to evenly pace my posts throughout the day if I have multiple tweets.<br />
  13. 13. Twitter allows regular customers to see specials for more repeat business.  <br />
  14. 14.
  15. 15. Everything is much faster on Twitter. Timeliness was never more important – even posting something half an hour late is sometimes too late.<br />
  16. 16. One thing we have started using Twitter for lately is posting our fliers via Twitpic.  This is great and people seem to retweet them a lot<br />
  17. 17. I have found some good information on Twitter.  The tweets that contain links to blogs or articles relevant to the topic are very helpful. <br />
  18. 18. “A tweet I posted about the new mural on the Iowa City store was viewed by KCRG news, so they came down and did a story about it. Success!” – Stephanie Catlett<br />
  19. 19. We are currently using Twitter to advertise new job opportunities, updates on my video blog, current events, etc. <br />
  20. 20. “We’ve promoted events/activities in which people can get involved. We’ve also recognized people for their efforts (e.g., volunteers).” – Becky Soglin<br />
  21. 21. As a business, I use Chirpcity, to find people that live in Cedar Rapids and Iowa City to follow … and hope they follow me back. <br />
  22. 22. Twitter is not a sales tool, nor is it best utilized for overt marketing. It is a conversation. It is giving value.<br />
  23. 23. Twitter for business purposes is like an after-hours mixer or business cocktail party.<br />

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