Engagement in reporting

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These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd

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Engagement in reporting

  1. 1. Engagementin reporting Steve Buttry The Gazette March 19, 2012 #gaztrain
  2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• https://www.newsu.org/introduction-to- reporting• stephenbuttry@gmail.com
  3. 3. Do some live-tweeting• Take notes for this workshop on Twitter #gaztrain
  4. 4. What engagement isCommunity engagement = News orgs maketop priority to listen, to join, lead & enableconversation to elevate journalism.
  5. 5. What engagement isn’t• Promotion (though it has promotional value)• Distribution of content (though you should)• Purely a digital pursuit (it uses digital tools along w/ traditional ones)
  6. 6. What engagement isCommunity engagement = News orgsmake top priority to listen, to join,lead & enable conversation to elevatejournalism.
  7. 7. Avenues of Engagement• Social media • Content submissions• Blogs • Interactive content• Crowdsourcing • Voting, contests• Breaking news • Comments• Stories • Schools, groups• Events • Feedback• Curation • Print• Aggregation • Face to face
  8. 8. Engagement in reporting• Social media • Content submissions• Blogs • Interactive content• Crowdsourcing • Voting, contests• Breaking news • Comments• Stories • Schools, groups• Events • Feedback• Curation • Print• Aggregation • Face to face
  9. 9. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
  10. 10. Why to use• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with eyewitnesses• Powerful real-time search
  11. 11. How to use• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Follow community conversation• Breaking news• Crowdsourcing• Live-tweeting
  12. 12. Bookmark this pagehttps://twitter.com/#!/search-advanced
  13. 13. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
  14. 14. More on verification Craig Silverman tips:http://www.cjr.org/behind_the_news/eight_sim ple_rules_for_doing_a.php Mandy Jenkins tips: http://zombiejournalism.com/2011/09/b-s- detection-for-journalists/
  15. 15. Say what you don’t know
  16. 16. Why use hashtags?• Find other sources• Expand your audience• Organize content (for feeds & contacting)• Follow the discussion
  17. 17. Hashtag tips• Use re-usable hashtags (#okstorm)• Search for hashtag(s) already in use• If a hashtag is already in use, adopt it• If not, choose one that’s simple & unique• Geographic abbreviation helps (#ctirene)• Geographic better than branded (#copreps better than #dppreps)
  18. 18. Connecting w/ community• Use Advanced Twitter Search to find & check local tweeps• Search terms & location to find people tweeting about your beat• Check followers of newsroom account• See who tweeps are conversing with• Who follows agencies, people on beat?
  19. 19. Twitter helps your siteContent: Traffic:• Feed liveblog • Your tweets (CoverItLive, • Retweets ScribbleLive) • Reach audience not• Widgets visiting site• Curate social media (Storify, Storyful)• Stories
  20. 20. Time management• Saves time in breaking news & crowdsourcing• Mobile apps let you tweet & read on the go• 140 characters doesn’t take long to write or read• TweetDeck, HootSuite, lists, search
  21. 21. • Connect w/ sources (balance, disclosure?)• Check pages of agencies, people on beat• Crowdsourcing• Look for people in the news• Ask for permission to use photos
  22. 22. Options for journalists:• Use personal FB account, all or most public• Enable subscriptions (decide which updates are public)• Journalist page
  23. 23. Use other social tools, too
  24. 24. What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
  25. 25. Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help you vet & verify• Check links, tweets & information on sources• Link to original source• Attribute
  26. 26. Why crowdsource?• It saves time• Connecting with sources has always been one of a journalist’s most important jobs• You bring more voices to your news reports• The crowd knows more than we do• You engage the community
  27. 27. Crowdsource
  28. 28. Crowdsource
  29. 29. Crowdsource
  30. 30. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• https://www.newsu.org/introduction-to- reporting• stephenbuttry@gmail.com

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