Buttry's Big Idea for Poynter

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These are the slides for my presentation on the Complete Community Connection for today's session of the Poynter/McCormick Big Ideas Conference. For more on C3, check my blog: http://stevebuttry.wordpress.com/2009/04/27/a-blueprint-for-the-complete-community-connection/

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Buttry's Big Idea for Poynter

  1. 1. Change the Relationship<br />Poynter Big Idea Conference<br />Steve Buttry<br />C3 Coach<br />Gazette Communications<br />Steve.buttry@gazcomm.com<br />@stevebuttry on Twitter<br />
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  3. 3. Our current relationshipwith business customers<br />Huge expense line in budget<br />Lots of inefficiency<br />Ad rates dropping<br />Ad revenues dropping<br />Lots of digital competition<br />
  4. 4. C3 approach<br />Direct transactions<br />Lead generation<br />Targeted advertising<br />Business search<br />Marketing services for business<br />Handle multiple needs (including advertising with competitors)<br />
  5. 5. Driving vertical<br />Databases for drivers (traffic, gas prices)<br />Social groups (parents of teen drivers, sports-car buffs, etc.)<br />Directory of businesses serving drivers (repair, rental, insurance, parts, tires)<br />Mobile<br />Connect need w/solution swiftly<br />
  6. 6. Community Content<br />Driving<br />Home<br />Conversation<br />Calendar<br />Local knowledge<br />
  7. 7. Personal content: graduation<br />Web site for class, w/page for each<br />Grad, family fill in most info<br />Gift registry<br />Target ads based on selection of school<br />Sign up for email, text alerts for job listings based on career choice<br />
  8. 8. Personal content<br />Births<br />Youth milestones<br />School<br />Graduation<br />College life<br />Military service<br />Weddings<br />Parenthood<br />Divorce<br />Jobs, pets, holidays, food, interests, health<br />Illness<br />Empty nesters<br />Retirement<br />Reunions<br />Obituaries<br />
  9. 9. The new relationshipwith business partners<br />Revenue line in budget (maybe still expense line, too)<br />Delivering high value, tailored to needs<br />One-stop shop for connecting with customers<br />

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