Blogging Basics workshop

1,471 views

Published on

These are tips for a workshop for community bloggers, presented in West Chester, PA, Jan. 4, 2012.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,471
On SlideShare
0
From Embeds
0
Number of Embeds
346
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging Basics workshop

  1. 1. Blogging Basics Steve Buttry Daily Local News, West Chester, PA Jan. 4, 2012
  2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• stephenbuttry@gmail.com
  3. 3. What’s your blog about?
  4. 4. Factors in blogging success• Idea • Links• Format • Voice• Headline • Writing• Visuals • Conversation
  5. 5. Possible ideas• News • Birthdays• Events • Anniversaries• Reviews • Aggregation• Buzz • Curation (pro media• Controversy or social media)• Releases • Reaction• Quizzes • Reflection
  6. 6. Possible formats• Brief • Promotion• Video (w/ intro) • Chart/graph/map• Photo gallery • Q&A• List • Narrative• Review • Poll• News story • Curation
  7. 7. Think beyond writing• Videos• Photos• Slides• Graphics• Audio• Tweets• Source documents• Maps
  8. 8. Keys to SEO• Relevance• Keywords in headline• Keywords in story (best in lead)• Understand how people are searching• Relevant links
  9. 9. Reach a wider audience• Effective use of social media (Facebook, Twitter, YouTube, Foursquare, etc.)• Relevant comments (w/ links) on related blogs• Emails/tweets/#hashtags call to attention of influencers• Alert Digital First editor to best posts
  10. 10. The blogging conversation• Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)• Consider ending post w/ question• Stimulate/continue conversation in social media• Engage with comments
  11. 11. Answer the 5 W’s (& How)• Who?• What?• When?• Where?• Why?• How?
  12. 12. Other questions• So what?• What’s next?• Who’s affected?• Why not?• How do you know that?• How do they know that?
  13. 13. Grab their attention• Lead (1st paragraph) is important to reader & search engine• Keep lead brief & simple (tweet length?)• Most important W’s (not all)• Read your lead aloud• Take time to challenge, rewrite
  14. 14. Making money w/ a blog• Sell ads• Ad networks• Affiliate marketing• Syndicate content• Boost traffic• Build brand

×