An editor's role in social media

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These are slides for a workshop on the roles editors should play in social media.

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  • If I have time, I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a routine (and amusing) daily story.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • An editor's role in social media

    1. 1. Social Media: The Editor’s Role Steve Buttry Las Cruces Sun-News November 2013 #editsocial
    2. 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com
    3. 3. You’re a journo, not a carrier
    4. 4. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    5. 5. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    6. 6. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
    7. 7. Tips for being conversational: • Monitor @ mentions & reply (answer questions, thank for links, address critics) • Make link posts conversational • RT competition, community bloggers • Ask questions
    8. 8. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    9. 9. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
    10. 10. engagement
    11. 11. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    12. 12. What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
    13. 13. NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
    14. 14. Curation Situations Tools • • • • • • • • Reaction story Public event Second screen Breaking story Storify Spundge Geofeedia RebelMouse
    15. 15. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    16. 16. Livetweeting situations • Trials • Meetings • Sporting events (staff and/or public tweets: Friday Night Tweets) • Festivals • Breaking stories Remember to feed site (ScribbleLive, etc.)
    17. 17. Livetweeting tips • • • • • • • Don’t transcribe; observe & report In sports, mix play-by-play & commentary Use hashtag (& check & engage) OK to pause for checking facts, names Note significant pause (halftime, lunch) Fun interludes, exchanges, anecdotes Check facts before you hit “tweet”
    18. 18. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    19. 19. Lists • • • • Organize beat by lists Lists save time TweetDeck, HootSuite Create list for story (who’s tweeting about it?) • Embed list in story or blog post
    20. 20. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    21. 21. Listen • Follow officials, activists on beat • Searches, alerts for people & keywords on beat • Save location searches for breaking-news terms (fire, emergency, siren) • Save local searches • Join conversation
    22. 22. People to follow • • • • Look for sources (find people) Ask sources Journalists in other communities When someone follows you, check out to see whether you should follow back • When you follow someone, check whom they follow • Tweeps mentioned in interesting tweets
    23. 23. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    24. 24. #Hashtags • • • • • Regular hashtags: #lascruces Event hashtags Breaking news Cause hashtags Humorous
    25. 25. Why use #hashtags? • Reach wider audience • Help readers see related tweets • Help feed content into liveblogs
    26. 26. #Hashtag tips • Use existing hashtag if there is one • Search before launching hashtag (avoid duplication) • Look for secondary hashtags, especially in events or breaking news • Hashtags help find witnesses & other sources
    27. 27. #notjustonTwitter • Effective on Instagram & Tout, too • Work on Facebook, but have not caught on yet
    28. 28. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    29. 29. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    30. 30. Vetting & verifying • Track back RTs, etc. to source • Look for clusters • Location enabled? • Evaluate the network • Evaluate the history • Links, photos? • Take it old school • Disclose, hedge, repe at • Be brave only in correction Tips from Craig Silverman, Regret the Error
    31. 31. Evaluating tweeps • • • • • • How long have they been tweeting? Check previous tweets, interaction Check bio, links Check Klout score Google name and scam, spammer Contact & interview Tips from Mandy Jenkins, Zombie Journalism
    32. 32. Editors’ roles 1. Post content 2. Engage community 3. Curate conversation 4. Start & monitor liveblogs 5. Use lists 6. Listen 7. Guide hashtag use 8. Expectations 9. Uphold standards 10. Coach staff
    33. 33. Social search • • • • Twitter advanced search Facebook graph search Search for keywords, hashtags, users Search by location (but most tweets aren’t geotagged) • Use Geofeedia (more than just tweets) • Big news? Search: Holy shit, WTF
    34. 34. Tips for finding tweets • Search (Twitter advanced, Google, Topsy, twXplorer) for keywords, location • Check followers & timelines (replies, RTs) • Expand tweets to see conversation • Check profiles • Follow; DM or tweet asking for interview • Make screen grabs (they might delete)
    35. 35. Searching tips • • • • Search for people suddenly in the news Great for searching for sources, groups Tougher to search posts (many are private) Messages will go into “other” box; better to post on wall or seek mutual friends
    36. 36. • Excellent search engine • Search for keywords on résumés • Search by employer (& former employer) • Mutual contacts can introduce
    37. 37. • Foursquare “mayor” may be employee or loyal customer of biz or venue • Who has “checked in” at event, scene • Check Reddit for discussion of your topic (for tips, don’t assume info is verified)
    38. 38. Social media = journo tool • Monitored competition • Found neighbour who tweeted at TV station • Checked neighbour’s Facebook page • Found post w/ neighbour’s email • Reporter tracked down neighbour, got story & more photos
    39. 39. Photo curation Photo sites: Instagram, Flickr, Pinterest, Picasa (don’t forget Facebook, Twitter) Finding photos: Search, Geofeedia, hashtags, ask community to submit Curation tools: Geofeedia, Storify, Spundge, Olapic, embed codes

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