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Recruiting And Retaining Top Talent

Steve Brubaker presents a case study on how InfoCision has implemented creative programs to become an Employer of Choice, resulting in improved retention of top talent.

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Recruiting And Retaining Top Talent

  1. 1. Creative Ways to Improve Recruiting and Retention Steve Brubaker
  2. 3. It starts with being recognized as an employer of choice – raising awareness <ul><li>Getting your name out there in the community </li></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>Community relations </li></ul></ul><ul><li>Applying for and winning awards recognizing great employers </li></ul><ul><ul><li>Use best practices in human resources </li></ul></ul><ul><ul><li>You can’t win an award you don’t apply for </li></ul></ul><ul><li>Don’t be afraid to tell your great company story! </li></ul><ul><li>Differentiate yourself from other employers </li></ul><ul><ul><li>The people you target may have worked in your industry before – what makes you different, better? </li></ul></ul>
  3. 4. Human resources policies and procedures <ul><li>Best practices for your industry </li></ul><ul><li>Best practices for your region </li></ul><ul><li>Don’t be afraid to turn people away if they’re not the right fit for your company </li></ul><ul><li>Be specific in recruiting messages so prospective employees know what you’re looking for </li></ul><ul><li>Target messages to ensure the proper audience is reached. </li></ul>
  4. 5. Creating an environment where employees can excel <ul><li>Provide specialized training for employees to give them the tools to exceed at their job. </li></ul><ul><ul><li>Training for their specific job </li></ul></ul><ul><ul><li>Training for your company in general to discuss your company values and mission </li></ul></ul><ul><li>Provide ongoing training and development </li></ul><ul><ul><li>Training to excel in their current role and adapt to changing technologies, best practices, etc… </li></ul></ul><ul><ul><li>Training to help them be ready for a bigger role </li></ul></ul><ul><ul><ul><li>Also helps you single out employees that are actively looking to get ahead </li></ul></ul></ul><ul><ul><li>Partner with local colleges and universities if doing the training in-house is not an option </li></ul></ul>
  5. 6. <ul><li>Offer on-site amenities that make employees lives easier </li></ul><ul><ul><li>On-site fitness, exercise programs </li></ul></ul><ul><ul><li>On-site wellness, smoking cessation </li></ul></ul><ul><ul><li>On-site education </li></ul></ul><ul><ul><li>On-site childcare </li></ul></ul><ul><ul><li>On-site food services with healthy meals and snacks </li></ul></ul><ul><ul><li>On-site convenience programs – dry cleaning, banking, etc… </li></ul></ul><ul><ul><ul><li>What do employees rush out on their lunch breaks to do? </li></ul></ul></ul><ul><ul><ul><li>Can we offer that service on-site? </li></ul></ul></ul>Creating an environment where employees can excel
  6. 7. Engaging employees - helping them achieve self-actualizing goals <ul><li>To find out what employees want and need out of the company – just ask them </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Open forums with senior management </li></ul></ul><ul><ul><li>Suggestion boxes </li></ul></ul><ul><ul><li>Performance and peer reviews </li></ul></ul><ul><ul><li>MBWA </li></ul></ul>
  7. 8. Engaging employees - helping them achieve self-actualizing goals <ul><li>Contests and goal setting to help motivate employees to achieve desired results and make work fun </li></ul><ul><li>Giving back to the community – giving people opportunities to make a difference in the community </li></ul><ul><li>Promoting these efforts so employees feel like their efforts are appreciated, and to further position yourself as an employer of choice in the community. </li></ul><ul><ul><li>Takes us back to raising awareness </li></ul></ul>