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How Social Tools Can Empower    a Global Organization         The Conference Board        Senior Human Resources  Executiv...
Agenda• Current State of Social• The Future of Work• Growth• Innovation• People• Action Plans
Let’s Level Set…
In some ways, you’ve come to a fork in the road – the direction  you choose says much about your organization, it’s cultur...
Social and The Future of Work:            Growth
RevenueYouTube – “Overall sales for Old Spice body-wash productsare up 11 percent in the last 12 months; up 27 percent int...
Mergers &            Acquisitions"Various studies have shown that mergers havefailure rates of more than 50 percent. One r...
Mergers & Acquisitions                                                            Company News Feed                       ...
Prediction Markets How do we know if we are on the right track? Will the new products launch  on time? Where should we inv...
Prediction Markets                                                               Prediction Markets let                   ...
Social and The Future of Work:          Innovation
Innovation Via Crowdsourcing          PricewaterhouseCoopersMitra Best, US Innovations Leader at PwCcreated Power Pitch, a...
Innovating Patient Relationships    St. Louis Children’s Hospital• Demonstrating medical and technical expertise  along wi...
Hillary Clinton:The ParticipationAge “One of my goals upon becoming Secretary of State was to take  diplomacy out of capit...
Social and The Future of Work:            People
Recruiting - LinkedIn
Recruiting - Twitter
Recruiting – Career Sites Going Social
Recruiting – Beyond Ads
Recognition and Rewards“TheCompany News is perfect for our many employees who don’t sit at     mobile site Feed           ...
Social and The Future of Work:         Action Plans                • Start Thinking Social                • Find Advocates...
Contact us…• Trish McFarlane –  o www.hrringleader.com  o www.twitter.com/TrishMcFarlane  o www.linkedin.com/in/trishamcfa...
How Social Tools Can Empower a Global Organization
How Social Tools Can Empower a Global Organization
How Social Tools Can Empower a Global Organization
How Social Tools Can Empower a Global Organization
How Social Tools Can Empower a Global Organization
How Social Tools Can Empower a Global Organization
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How Social Tools Can Empower a Global Organization

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Presentation delivered by Steve Boese and Trish McFarlane to the Conference Board Senior HR Executive Conference, New York City, November 16, 2011.

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How Social Tools Can Empower a Global Organization

  1. 1. How Social Tools Can Empower a Global Organization The Conference Board Senior Human Resources Executive Conference, November 2011 Trish McFarlane – St. Louis Children’s Hospital Steve Boese – Oracle Corporation
  2. 2. Agenda• Current State of Social• The Future of Work• Growth• Innovation• People• Action Plans
  3. 3. Let’s Level Set…
  4. 4. In some ways, you’ve come to a fork in the road – the direction you choose says much about your organization, it’s culture, and your leadership styles
  5. 5. Social and The Future of Work: Growth
  6. 6. RevenueYouTube – “Overall sales for Old Spice body-wash productsare up 11 percent in the last 12 months; up 27 percent inthe last six months; up 55 percent in the last three months;and in the last month, with two new TV spots and the onlineresponse videos, up a whopping 107 percent.” Facebook – “Levi’s implemented “like” buttons on all product pages last year, and more than 50% of its Cyber Monday traffic came from Facebook.” Twitter – “And while not everyone jumps on a deal for a refurbished machine or other outlet-style bargains. the company has been able to track sales that originated from a Twitter click and led to other parts of Dell.com. If you count those sales, @DellOutlet has led to more than $3 million in revenue for Dell.”
  7. 7. Mergers & Acquisitions"Various studies have shown that mergers havefailure rates of more than 50 percent. One recentstudy found that 83 percent of all mergers fail tocreate value and half actually destroy value.” - Robert Holthausen -Wharton
  8. 8. Mergers & Acquisitions Company News Feed Surfaces Activity and Status. File sharing and suggested connections Groups Feeds for Department or Interest Communities Integration with traditional Enterprise systems“We’ve found Yammer to be an excellent tool for identifying and connecting to thecorrect set of people for any given project, idea, or opportunity.”-- Wilbur Swan, Senior Director of Product Management, ContactNet
  9. 9. Prediction Markets How do we know if we are on the right track? Will the new products launch on time? Where should we invest our limited resources? Who might have some insights for us?
  10. 10. Prediction Markets Prediction Markets let everyone share their opinion, and socialize these opinions across the organization Leaders and managers can see summarized distributions of predictions, and breakdowns by department and location Comparisons can be drawn between predictions and more traditional methods of forecasting and planning Prizes and leader boards drive interest, participation, and enthusiasmBy leveraging the insights of its diverse and knowledgeable employeecommunity, EA realized $15 - $20M in additional revenues as a result of optimizingmarketing spend on top quality game.
  11. 11. Social and The Future of Work: Innovation
  12. 12. Innovation Via Crowdsourcing PricewaterhouseCoopersMitra Best, US Innovations Leader at PwCcreated Power Pitch, a firm-wide innovationcontest to crowd source ideas that couldpotentially generate $100 million in revenue.Received 779 ideas pitched comingfrom nearly 60% of the firm’semployees.$100,000 prize to the winning team. Thecontest provided leadership and careerdevelopment opportunities for the staff. Ifeven one of the ideas generated becomes a$100 million line of service, it will dwarf thecosts of PwC’s investment in Power Pitch.
  13. 13. Innovating Patient Relationships St. Louis Children’s Hospital• Demonstrating medical and technical expertise along with our spirit of caring via our YouTube videos. We welcome our patients and share stories of various medical situations.• Looking at ways to use FourSquare and Twitter to reach out to patient families• Let’s take a look –• http://www.youtube.com/user/ChildrensHospital Stl#p/u/1/qdJypP2utoM
  14. 14. Hillary Clinton:The ParticipationAge “One of my goals upon becoming Secretary of State was to take diplomacy out of capitals, out of government officer, into the media, into the streets of countries. So from the very beginning, in February 2009, I have tried to combine the necessary diplomacy of government meetings, of creating structures in which we enhance our participation government to government, with people-to-people diplomacy. Because given social media, given the pervasion now of communications technologies everywhere, no leader is any longer able to ignore his people.” Time Magazine
  15. 15. Social and The Future of Work: People
  16. 16. Recruiting - LinkedIn
  17. 17. Recruiting - Twitter
  18. 18. Recruiting – Career Sites Going Social
  19. 19. Recruiting – Beyond Ads
  20. 20. Recognition and Rewards“TheCompany News is perfect for our many employees who don’t sit at mobile site Feed Employees can share activity Surfaces to external social graphs.desks and theAwards, and Recognition, social elements like Live Recognition help buildpersonal relationships within our diverse workforce. These features socializes activityhelp us align all employees to our business goals.”-Josh Karam, Director of Human Resources, Starwood Hotels
  21. 21. Social and The Future of Work: Action Plans • Start Thinking Social • Find Advocates • Walk the Talk • Embrace the Crazy • Tie Actions to Goals • Don’t be Afraid
  22. 22. Contact us…• Trish McFarlane – o www.hrringleader.com o www.twitter.com/TrishMcFarlane o www.linkedin.com/in/trishamcfarlane• Steve Boese – o www.steveboese.squarespace.com o www.twitter.com/SteveBoese o www.linkedin.com/in/steveboese o Steven.Boese@oracle.com

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