Presentation to UX Australia 2012 in Brisbane, Qld. This talk looked at how our understanding of different groups of people - customers, non-customers, and influencers - can lead to insights and new innovations.

1. Sources of Innovation
Techniques for structured idea
generation
Steve Baty
@docbaty
Meld Studios

2. Innovation | ɪnəәˈveɪʃ(əә)n |
noun
the action or process of innovating.
‣ the alteration of what is established, 1553
‣ a rebellion or insurrection, 1726
‣ a new method, idea, product etc

3. Innovation
We can think of two main types of innovation:
• Incremental - small changes to the concept to
improve some aspect of it without changing its basic
shape
• Disruptive - a change to the concept itself. A new
way of addressing a problem or need.

4. Who do you know?
steve baty

5. e rs, and the ir context
Your custom
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6. Your near customers
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7. on’t like yo u at all...
Some people d
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8. ally design ing for...?
Who are you re
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9. ally design ing for...?
Who are you re
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10. t you don’t provide?
do people value, tha
What
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11. raged and leveraged
Habits can be encou
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12. The comfort s of home...
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13. e. Be bold . Think big
Be extrem
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14. thank you
Steve Baty
@docbaty
steve@meldstudios.com.au
www.meldstudios.com.au
@wearemeld