“Shoestrings”         Chartered Institute of Marketing                   #CIMTMIG                     Steve Revill        ...
Shoestrings model        Out-        thinkOut-             Out-shine           there
Out think• Have an opinion- demonstrate TRUE Thought  Leadership• Use brain power exclusively to solve customer  problems•...
Who does this well?                  www.cebr.com
Out there• Plan your key messages, how you will take  them to market and when (1-7-30-4-2-1)• Make sure your business has ...
Who does this well?
Out shine• Be human- and humane• Develop an obsession with delighting your  customer• And the winner is…
Who does this well?
Shoestrings          • Have an opinion Out      • Applied brain powerThink     • Usefulness as standard           • Conten...
Shoestrings: Steve Revill, 18th Jan 2012
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Shoestrings: Steve Revill, 18th Jan 2012

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Presentation and panel discussion for the Chartered Institute of Marketing's Technology Market Interest Group (CIM TMIG) on the subject of "Shoestrings" approaches to marketing.

Published in: Business, Technology
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Shoestrings: Steve Revill, 18th Jan 2012

  1. 1. “Shoestrings” Chartered Institute of Marketing #CIMTMIG Steve Revill January 18th 2012(Video from the event can be found on the CIM TMIG YouTube Channel:http://www.youtube.com/watch?v=2hZQ_PBnD8M&feature=g-all-u&context=G258b6e9FAAAAAAAAAAA )
  2. 2. Shoestrings model Out- thinkOut- Out-shine there
  3. 3. Out think• Have an opinion- demonstrate TRUE Thought Leadership• Use brain power exclusively to solve customer problems• Build in product usability and usefulness from the outset
  4. 4. Who does this well? www.cebr.com
  5. 5. Out there• Plan your key messages, how you will take them to market and when (1-7-30-4-2-1)• Make sure your business has 2 ears and 1 mouth – and uses them in proportion• Get out more!
  6. 6. Who does this well?
  7. 7. Out shine• Be human- and humane• Develop an obsession with delighting your customer• And the winner is…
  8. 8. Who does this well?
  9. 9. Shoestrings • Have an opinion Out • Applied brain powerThink • Usefulness as standard • Content marketing Out • 2 ears, 1 mouth There • Get out more! • Be human Out • Customer delightShine • Awards

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