Paywall in Progress: BDlive and the metered subscription model

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Presentation on the lessons learnt so far in the launch of BDlive, one of South Africa's leading business news platforms. Prepared for delivery at the 2013 African Media Leaders Forum (AMLF) which will take place in Addis Ababa, Ethiopia, from 6 to 9 November 2013.

Published in: Marketing
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Paywall in Progress: BDlive and the metered subscription model

  1. 1. A paywall inA paywall in progressprogress
  2. 2. ReadersReaders Launch of BDlive Introduction of paywall Sept 2012: 214,328* * Dec 2012: 481,657 Mar 2013: 572,681 June 2013: 688,479 Sept 2013: 778,434 *Audience figures redacted in this version due to sensitive nature of the information
  3. 3. What we know so far…What we know so far… Price Price Price
  4. 4. What we know so far…What we know so far… To bundle or not to bundle
  5. 5. What we know so far…What we know so far… More and more mobile
  6. 6. What we know so far…What we know so far… The user experience
  7. 7. What have we learnt?What have we learnt? Paywalls are not a silver bullet
  8. 8. What have we learnt?What have we learnt? Keep it simple
  9. 9. What have we learnt?What have we learnt? Know your audience, own your audience
  10. 10. What have we learnt?What have we learnt? Partner with experts
  11. 11. What have we learnt?What have we learnt? Perfect the user experience
  12. 12. What have we learnt?What have we learnt? Integrate your systems
  13. 13. What have we learnt?What have we learnt? Let them know you’re there
  14. 14. What have we learnt?What have we learnt? How much is enough?
  15. 15. Thanks!Thanks! www.bdlive.co.za Steve Matthewson Managing Editor: News @stevematthewson matthewsons@bdlive.co.za

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