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Esther De Smet - AMRP workshop - 28
January 2015
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Esther De Smet - AMRP workshop - 28
January 2015
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Esther De Smet - AMRP workshop - 28
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Esther De Smet - AMRP workshop - 28
January 2015
Website: news items
Opinion pieces
Infographics: http://blogs.biomedcentral.com/bmcblog/2014/08/11/the-power-of-
pictures-...
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Esther De Smet - AMRP workshop - 28
January 2015
The risks that come with communicating your research to wide audiences are great.
Rigorous researching and attention-grabb...
Try to come up with a witty approach to making mistakes but don’t make it
worse!
#Correction
Delete
8
Esther De Smet - AMR...
Timing and complementarity are everything
But for those looking at hard evidence within the current academic climate >
som...
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Esther De Smet - AMRP workshop - 28
January 2015
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Esther De Smet - AMRP workshop - 28
January 2015
Twitter can be a lot of fun and be an added value if you find the right use for you and
your aims
But those might not be t...
Account:
- in order to keep an account active, a user needs to log in and tweet at least
once every six months, or risk pe...
Free and paying
Esther De Smet - AMRP workshop - 28
January 2015 13
Importance of a good bio
Odd followers: it happens
@tweetyourscience database
With time, you'll become adept at discerning...
associated with the event to a Twitter List.
Esther De Smet - AMRP workshop - 28
January 2015 14
Individual tweets are being displayed with larger font and a new font face, while your
thumbnail image, name and Twitter h...
REPLY AND MENTION
- Visiting another user's profile page on Twitter will not display Tweets that
mention them. However, yo...
TWITTER CANOE
If you’ve been @-mentioned in a conversation on Twitter that mentions a lot of
other users and that doesn't ...
HALF LIFE: http://www.socialmediacontractors.com/half-life-tweet/
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Esther De Smet - AMRP workshop - 28
January 2015
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Esther De Smet - AMRP workshop - 28
January 2015
1. Your followers are reacting: you should be able to see a reaction ripple
through your feed.
2. Your number of followers...
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Esther De Smet - AMRP workshop - 28
January 2015
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Esther De Smet - AMRP workshop - 28
January 2015
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Social Media Workshop for AMRP research group

How to integrate social and other fun media into your communication and impact strategy - for research groups

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Social Media Workshop for AMRP research group

  1. 1. 1 Esther De Smet - AMRP workshop - 28 January 2015
  2. 2. 2 Esther De Smet - AMRP workshop - 28 January 2015
  3. 3. 3 Esther De Smet - AMRP workshop - 28 January 2015
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  5. 5. Website: news items Opinion pieces Infographics: http://blogs.biomedcentral.com/bmcblog/2014/08/11/the-power-of- pictures-how-we-can-use-images-to-promote-and-communicate-science Book reviews: http://blogs.lse.ac.uk/lsereviewofbooks/category/disciplines/urban- studies/ 5 Esther De Smet - AMRP workshop - 28 January 2015
  6. 6. 6 Esther De Smet - AMRP workshop - 28 January 2015
  7. 7. The risks that come with communicating your research to wide audiences are great. Rigorous researching and attention-grabbing storytelling are very different trades. However, by finding that point of connection in your research and by maintaining control of your media relationships, you will be better placed at mitigating those risks. 7 Esther De Smet - AMRP workshop - 28 January 2015
  8. 8. Try to come up with a witty approach to making mistakes but don’t make it worse! #Correction Delete 8 Esther De Smet - AMRP workshop - 28 January 2015
  9. 9. Timing and complementarity are everything But for those looking at hard evidence within the current academic climate > some experiments Tweets tend to associate with citations but not correlate > but the more people start tweeting their research the bigger the correlation will get? 9 Esther De Smet - AMRP workshop - 28 January 2015
  10. 10. 10 Esther De Smet - AMRP workshop - 28 January 2015
  11. 11. 11 Esther De Smet - AMRP workshop - 28 January 2015
  12. 12. Twitter can be a lot of fun and be an added value if you find the right use for you and your aims But those might not be the aims of your target audience It also adds to information ‘overload’ It does need to be approach with a health wariness and self-control 12 Esther De Smet - AMRP workshop - 28 January 2015
  13. 13. Account: - in order to keep an account active, a user needs to log in and tweet at least once every six months, or risk permanently losing an account. - An account might appear dead, but someone might be an active reader of other’s tweets. Handle / user name Use a short Twitter username. Limit to 15 characters cannot contain "admin" or "Twitter“ avoid numbers or underlines: you want others to be able to remember it and type it easily. You can be anonymous if you wish, but as a researcher it is not recommended: you are more likely to have interesting interactions with others if they know who you are. TOOLS Twitter clients Specific features and apps: schedulers, link shorteners, analytics, archive (twDocs), history (Topsy), integration with outlook (twInbox) 13 Esther De Smet - AMRP workshop - 28 January 2015
  14. 14. Free and paying Esther De Smet - AMRP workshop - 28 January 2015 13
  15. 15. Importance of a good bio Odd followers: it happens @tweetyourscience database With time, you'll become adept at discerning who is worth following and who is not. There's no set strategy for this — it's completely up to you and your own personal tastes. It might also depend on your strategy. LISTS A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. Lists are used for reading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members to see. You can follow Twitter profiles using lists without actually following their accounts, which means these users aren’t notified that you’re following them. If you’re going to an event or attended one in the past — add the people 14 Esther De Smet - AMRP workshop - 28 January 2015
  16. 16. associated with the event to a Twitter List. Esther De Smet - AMRP workshop - 28 January 2015 14
  17. 17. Individual tweets are being displayed with larger font and a new font face, while your thumbnail image, name and Twitter handle are actually smaller, bringing the focus on the content of the tweet. And your tweets that are getting particularly high engagement (more favorites, retweets, etc.) will actually be displayed with even larger font to bring further attention to them. PIN TWEET TO YOUR PROFILE PAGE Thin and thick tweets (David Silver): one layer of information > more layers 15 Esther De Smet - AMRP workshop - 28 January 2015
  18. 18. REPLY AND MENTION - Visiting another user's profile page on Twitter will not display Tweets that mention them. However, you can search for all Tweets mentioning their username in the search box. Search for "@username" to view results. - People will only see others' @replies in their home timeline if they are following both the sender and recipient of the @reply. - People will see any mentions posted by someone they follow (all mentions are treated like regular Tweets). - People with protected Tweets can only send @replies to their approved followers. If someone sends you an @reply and you are not following the user, the reply will not appear on your Tweets timeline. Instead, the reply will appear in your Mentions tab. You can click People you follow at the top of the Mentions timeline to only display mentions from users you are following. It's a good idea to be judicious in your use of the Twitter @ reply button. If you're trying to have a direct conversation with someone, be sure your tweets are interesting before you start sending a barrage of Twitter replies. (of course, no DM is possible to multiple contacts) 16 Esther De Smet - AMRP workshop - 28 January 2015
  19. 19. TWITTER CANOE If you’ve been @-mentioned in a conversation on Twitter that mentions a lot of other users and that doesn't stop until the people involved run out of things to say, congratulations! You’ve been roped into a Twitter canoe. A canoe is a conversation on Twitter that keeps rolling and adding new people until people get annoyed or bored and stop talking to each other. Adding yourself to a Twitter canoe is a bit of a bold move—etiquette calls for someone to add you first. SUBTWEETING and TWEETSTORMS > CODE of CONDUCT DIRECT MESSAGE Blue Line versus View Conversation On Twitter web as well as its Android and iOS apps the tweets that form part of a conversation are displayed connected by a blue line. This makes conversations much easier to follow right from the timeline itself without having to go to a tweet's permanent URL. This means that if you have something to say that cannot be contained within the confines of a single tweet, split them up into logical sentences, post the first sentence(s) and then reply to that tweet using the reply button, remove the @mention and then put in the second sentence(s), follow the same procedure for subsequent tweets. Also, if a conversation started an hour ago, but the latest tweet was sent 38 seconds ago, the whole conversation is going to appear at the top of your timeline. Blue line: if you follow people involved in conversation View conversation: if retweeted (so people you don’t follow) Esther De Smet - AMRP workshop - 28 January 2015 16
  20. 20. HALF LIFE: http://www.socialmediacontractors.com/half-life-tweet/ 17 Esther De Smet - AMRP workshop - 28 January 2015
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  22. 22. 1. Your followers are reacting: you should be able to see a reaction ripple through your feed. 2. Your number of followers is steadily and naturally growing. If your follower numbers are falling, tweet less; if they’re static, tweet more. 3. The right people are seeing and responding to your tweets. Connect with the influencers. 4. You treat Twitter interactions differently than promotions. If you are using your Twitter account strictly as a promotional channel, people will treat it as such. 5. Your posts yield real results. Knowing how many times to tweet per day is a process of trial and error, but that doesn’t mean it’s a matter of blind luck to find that magical number. It’s an ongoing process of refinement. I would add: management of expectations 19 Esther De Smet - AMRP workshop - 28 January 2015
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