Social media for non profits


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Do non-profits need to use Social Media or is just some fad? Well, yes and yes. Learn about Social Media and develop a strategy for using it. Also, set goals and evaluate your ROI.

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Social media for non profits

  1. 1. Social Media for Non Profits: Latest Craze or Lasting Strategy?
  2. 2. In one word… Yes!© 2011, Stern Data Solutions, Inc.
  3. 3. What do you want to take awayfrom today’s presentation? Please introduce yourself What’s your Social Media question?© 2011, Stern Data Solutions, Inc.
  4. 4. Social Media  What is Social Media?  The big three plus one  Facebook  Twitter  LinkedIn  Google Plus  Who is using it?  Who isnt?  Are you?© 2011, Stern Data Solutions, Inc.
  5. 5. Why you would use SM  Establish your brand  Raise awareness for your cause  Establish familiarity  Build a community  Be where your friends, fans, donors, and peers are  Get in front of the search engines  Become a thought leader© 2011, Stern Data Solutions, Inc.
  6. 6. Thought Leader  Original research  State the obvious  Pass along something interesting  Toot someones horn  Keep issues alive outside of a crisis  Giving, not selling© 2011, Stern Data Solutions, Inc.
  7. 7. Getting Started  Establish an online base  Blog  Facebook Page (NOT Profile)  Landing Page  Develop a communications plan  Stick with the plan  But dont be a one-note pony  Be interesting  Be funny, sometimes  Be SOCIAL© 2011, Stern Data Solutions, Inc.
  8. 8. Who produces the content? Social Media is a publication You don’t let just anyone write your website or brochures Same for SM You may want to team up with some heavy SM users on your staff or volunteer pool to help “fit in”© 2011, Stern Data Solutions, Inc.
  9. 9. Your Facebook Page Interesting content Fresh Call to action  Click here to donate  Learn more Links to specific landing pages on your website Can present different views to those who haven’t yet liked you – a “welcome” page Recent changes on Facebook Stats© 2011, Stern Data Solutions, Inc.
  10. 10. Facebook Ads The other side of privacy Target exactly those you want to reach By Zip, Age, Occupation, etc. Where do your donors live? What else do they like? Pay per click, so focus on the ad’s target. Is it compelling? Will you convert?© 2011, Stern Data Solutions, Inc.
  11. 11. Get it out there  Leverage the social networks of your friends, fans, volunteers, donors  Be social  Always thank a retweeter, linker, or mentioner  Always respond to comments  Use multiple networks, but dont slave them together  Post content appropriate for the medium  Do not just echo tweets on Facebook© 2011, Stern Data Solutions, Inc.
  12. 12. Evaluate your ROI  Set a goal and measure your results  Klout, PeerIndex, Twitsprout  Google Analytics on landing pages  Website analytics on your “base”  Hits going up?  Where are they coming from?  Are you converting?© 2011, Stern Data Solutions, Inc.
  13. 13. Best Practices  When  What  Repeat but vary  Do not sell. Do inform, with a call to action.  Check out the free webinars from reputable sources© 2011, Stern Data Solutions, Inc.
  14. 14. Recommended Webinars Social Media is BS bs/?source=blogtwitter-social-media-is-bs-20111014 The Science of Social Media© 2011, Stern Data Solutions, Inc.
  15. 15. Don’t get in trouble  Update your employee manual to have social media policies  Also applies to Board and volunteers  Who speaks for your organization? That needs to be clear.  Never badmouth anyone© 2011, Stern Data Solutions, Inc.
  16. 16. Follow me  Twitter: @SDS52  Facebook:  Website (base):  LinkedIn: 773-203-7491 Steven D. Stern© 2011, Stern Data Solutions, Inc.