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Social Media Crash Course: Baltimore Business Journal

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How to Make the Web Work for Your Business & Increase Sales

The most effective and affordable way to get new customers is by using online marketing, which includes your website, SEO, social media, and video and mobile marketing. This new type of communication is more efficient and affordable compared to traditional media such as television and print. The fact is when people are looking products and services, the Internet plays a huge part in their final decision.

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Social Media Crash Course: Baltimore Business Journal

  1. 1. How To Make The Web Work For Your Business & Increase Sales Presented By Sterling McKinley, CEO Friday, January 17, 14
  2. 2. My Website Isn't Getting Any Leads 2 Friday, January 17, 14
  3. 3. Your Website is Antisocial Friday, January 17, 14
  4. 4. Who likes to be sold? Friday, January 17, 14
  5. 5. The used car salesman approach is dead •Don’t Sell •Listen more •Be positive •Give it away Friday, January 17, 14
  6. 6. Building Trust & Relationships Friday, January 17, 14
  7. 7. The way customers look for companies has changed in today’s digital age 97% of internet users look for local products and services online. Source: BIA/Kelsey, User View Wave VII, March 20 Friday, January 17, 14 7
  8. 8. It All Needs to Work Together Website Video Search Engine Optimization Social Media Friday, January 17, 14 Mobile
  9. 9. Friday, January 17, 14
  10. 10. What’s wrong with this website? Friday, January 17, 14
  11. 11. Customer Focused Website Friday, January 17, 14
  12. 12. Give some away for free Friday, January 17, 14
  13. 13. By: Sterling Mckinley Friday, January 17, 14
  14. 14. Search Engine Optimization Friday, January 17, 14
  15. 15. Google Maps/Local Search Friday, January 17, 14
  16. 16. Local Profiles Friday, January 17, 14
  17. 17. Blog Google loves new, original & relevant content Friday, January 17, 14
  18. 18. Social Media Friday, January 17, 14
  19. 19. My Social Media Story Friday, January 17, 14
  20. 20. Online Video Friday, January 17, 14
  21. 21. Click Link: http://www.youtube.com/watch?v=iSoEmdioeQ4 Friday, January 17, 14
  22. 22. Mobile Marketing Friday, January 17, 14
  23. 23. Desktop Website Friday, January 17, 14
  24. 24. Desktop Website on a phone Friday, January 17, 14
  25. 25. A Mobile Website  A scaled down version of your Website  Easy & quick way to get information  A summary of your key points  Loads fast & easy to make contact  Be available 24/7 & anywhere Friday, January 17, 14
  26. 26. Keep up with your clients & technology Friday, January 17, 14
  27. 27. Don’t Be Blockbuster Friday, January 17, 14
  28. 28. Businesses that can be found online are growing faster Over the next three years, businesses that use the web expect to grow 40% faster than those that don't. Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012 Friday, January 17, 14
  29. 29. Contact Us Sterling Mckinley, Online Marketing Specialist Call: 410-630-1287 ext.1 Email: info@mckinleymediagroup.com Website:mckinleymediagroup.com MckinleyMediaGroup MckinleyMediaGp Friday, January 17, 14

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