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MODXpo 2013 - Power to the enduser

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We're creating awesome websites and applications using MODX, but being a developer usually brings one downside: we're bad at empathising with our end-users. This talk is about optimising MODX for your end-users. I'll be talking about must-have extra's, easy-to-implement form customisation, brilliant TV's, which you should always use, and of course, a healthy portion of SEO.

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MODXpo 2013 - Power to the enduser

  1. 1. MODXpo 2013 Köln Power to the end-user
  2. 2. Gauke Pieter Sietzema Lead developer, CTO at Sterc ! twitter.com/gpsietzema linkedin.com/in/gpsietzema www.sterc.nl MODXpo 2013 - Power to the end-user Fail compilation Köln
  3. 3. What to expect? Creating a content workflow Getting your client to use that workflow Getting your client to use MODX without continuous help from you MODXpo 2013 - Power to the end-user
  4. 4. Workflow ! The flow or progress of work done by a company, industry, department, or person. MODXpo 2013 - Power to the end-user
  5. 5. Workflow Define a clear goal for your websites Create a workflow around that goal MODXpo 2013 - Power to the end-user
  6. 6. Sterc’s goal ! It's our business aim to translate your strategic organization goals to online success! MODXpo 2013 - Power to the end-user
  7. 7. Sterc’s goal == Get loads of traffic to our clients’ websites and transform them into conversions MODXpo 2013 - Power to the end-user
  8. 8. Sterc’s goal == Get loads of traffic to our clients’ websites and sell them stuff online MODXpo 2013 - Power to the end-user
  9. 9. This starts with SEO MODXpo 2013 - Power to the end-user
  10. 10. Search Engine Optimization !== Conversion Optimization Search Engine Optimization (SEO) is meant to generate traffic to your site Conversion Optimization (CO) is meant to convert visitors into clients (conversion) MODXpo 2013 - Power to the end-user
  11. 11. SEO + CO Think over all content you put up on your website Google changed, becomes more human-like Find a good balance between SEO + CO MODXpo 2013 - Power to the end-user
  12. 12. What we tell our clients Focus on 1-3 keyword(s) or keyword phrase(s) per page All your content on that page should be relevant to that keyword/phrase, especially: Page title Page URL META Description Content: h1-h6 + paragraphs MODXpo 2013 - Power to the end-user
  13. 13. Too much freedom for clients MODXpo 2013 - Power to the end-user
  14. 14. Form customization Access policies Manager plugins File restrictions (size and name: FileSluggy) Style alterations in the manager Naming conventions to suit your goals & workflow MODXpo 2013 - Power to the end-user
  15. 15. Less is more MODXpo 2013 - Power to the end-user
  16. 16. MODXpo 2013 - Power to the end-user
  17. 17. MODXpo 2013 - Power to the end-user
  18. 18. SEO Pro SEO Pro MODXpo 2013 - Power to the end-user
  19. 19. Additional SEO options Meh… MODXpo 2013 - Power to the end-user
  20. 20. Meet “SEO Tab” A new package by Sterc MODXpo 2013 - Power to the end-user
  21. 21. SEO Tab beta MODXpo 2013 - Power to the end-user
  22. 22. SEO Tab beta MODXpo 2013 - Power to the end-user
  23. 23. SEO Tab beta MODXpo 2013 - Power to the end-user
  24. 24. SEO Tab beta MODXpo 2013 - Power to the end-user
  25. 25. SEO Tab beta MODXpo 2013 - Power to the end-user
  26. 26. Actual content editing MODXpo 2013 - Power to the end-user
  27. 27. Actual content editing, redefined MODXpo 2013 - Power to the end-user
  28. 28. Awesome, right? MODXpo 2013 - Power to the end-user
  29. 29. Good News! They are free to download at: sterc.nl/modx/seotab sterc.nl/modx/seopro Available on Github next week Also: Google Analytics Dashboard Widget will be released on Github MODXpo 2013 - Power to the end-user
  30. 30. What’s your best manager optimization? XL MODXpo 2013 - Power to the end-user Fail compilation Köln
  31. 31. That’s it folks, thanks! ! twitter.com/gpsietzema linkedin.com/in/gpsietzema 
 www.sterc.nl MODXpo 2013 - Power to the end-user Fail compilation Köln

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