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How to Use LinkedIn's Publishing Platform to Generate Leads

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Do you want to attract new leads and engage your existing customers? The LinkedIn Publishing Platform can help you be viewed as a thought leader and credible expert in your field. Check out this deck to learn how to use LinkedIn Publisher the RIGHT way!

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How to Use LinkedIn's Publishing Platform to Generate Leads

  1. How to Use LinkedIn's Publishing Platform to Generate Leads
  2. Page 2 1,000,000 publishers on LinkedIn with over 130,000 posts per week published
  3. Page 3 THE OPPORTUNITY  Publishers represent only .25% of total LinkedIn membership  More than 1/2 of best performing posts written by everyday people  45% of readers are in upper ranks of their industries (Managers, CEO’s, Owners)
  4. Page 4 “ LinkedIn can provide a network effect to your best thinking. ” - Dan Roth, Executive Editor at LinkedIn
  5. Page 5 Why Publish on the LPP? 5 Compelling Reasons!
  6. Page 6 1. Be viewed as a thought leader and credible expert in your industry, market or niche 2. Reinforce your existing client/customer relationships 3. Generate new leads or prospects 4. Grow your network of connections and followers 5. Increase reach and visibility (even beyond LinkedIn)
  7. Page 7 What to Write About on the LPP - 7 Tips
  8. Page 8 The LinkedIn Audience The Working World =
  9. Page 9 The LPP Golden Rule Help your target audience… Learn Think Feel Achieve
  10. Page 10 Cover universal themes 1TIP  professional development  business  marketing  career  self-improvement  leadership
  11. Page 11 The CEO of a benefits company writes about what every entrepreneur needs to know about Obamacare.
  12. Page 12 Specific topics or trends related to your industry/market /niche 2TIP
  13. Page 13 A technology start-up advisor writes about Tesla, oil companies, and the future of mobility.
  14. Page 14 Personal insights and lessons learned 3TIP “What I learned from…”
  15. Page 15 News affecting your industry, market or niche (Your POV) 4TIP
  16. Page 16 Review what LinkedIn Influencers are writing about 5TIP Bonus! Look for the trending ‘monthly’ LinkedIn Influencer hashtags #HowIHire
  17. Page 17 Feature influencers and experts – share their stories 6TIP
  18. Page 18 Get ideas from posts featured on LinkedIn Pulse channels 7TIP OWN A CHANNEL!
  19. Page 19 Where to find LinkedIn Pulse Channels: https://www.linkedin .com/pulse/discover
  20. Page 20 Best Practices for Standing Out on the LPP
  21. Page 21 Add a Primary Image Use an image that is relevant and unique.
  22. Page 22 Make it Scan-able Break your posts up with subheads and spaces.
  23. Page 23 Tag Your Posts Bonus: Choose relevant tags that correspond with LinkedIn Pulse channels.
  24. Page 24 Insert a Call-to-Action At the end of your post, include a call- to-action! (can include a hyperlinked image)
  25. Page 25 Experiment with Word Count and Frequency  500 – 2000 words  weekly, bi-monthly, monthly, quarterly
  26. Page 26 Republish, Don’t Replace (Your Blog) Republish the entire post and include mention of where published.
  27. Page 27 Craft a Compelling Headline  Major media outlets, popular blogs, tools  Free Tool: CoSchedule Headline Analyzer http://coschedule.com/headline-analyzer
  28. Page 28 Killer Promotional Strategies for Your LPP Posts
  29. Page 29 Equity=Engagement
  30. Page 30 Share Your LPP Posts  multiple times (on LinkedIn)  on other social media channels  with your email list  with specific people
  31. Page 31 Share your LPP Posts Page  Visit your profile  Scroll down to your posts  Click “See More”  Grab your LPP Posts page URL  Share on social networks, website, email signature
  32. Page 32 Proactively grow your network 1st degree connections automatically follow your posts
  33. Page 33 Revise Old Posts  Do you have an image and call-to- action?  Do you have 3 tags?  Can the post be improved upon?
  34. Page 34 Give LinkedIn Pulse a Heads Up (Sparingly) Tweet the following: Tip @LinkedInPulse
  35. Page 35 Want to learn how to get MORE BUSINESS OPPORTUNITIES on ?
  36. Page 36 DOWNLOAD your FREE TIP SHEET: 9 Quick Tips to Boost Your LinkedIn Influence
  37. Page 37 Click to access! DOWNLOAD your FREE TIP SHEET: 9 Quick Tips to Boost Your LinkedIn Influence

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