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SOCIAL MEDIA FOR
BRANDING
PERSONAL, PROFESSIONAL OR CORPORATE -
THE BASICS ARE THE SAME
sbnmktg.com ~ stephanie@sbnmktg.co...
Why Online Branding Is Important
For individuals:
❖ 70% of hiring managers say they’ve rejected a
candidate based on infor...
Why Online Branding Is Important
For businesses:
❖ Online/Social Media is the new “word
of mouth” marketing...just with mu...
Why Social Media Is Important
❖ Posts/updates are indexable points for the
search engines.
❖ Keyword-rich posts will help ...
What Will Make This Work for You?
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
❖ Individuals Should Open & Maintain
...
How Can This Work for You?
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
❖ Analyze which social media outlets contain...
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
Strategies/Methods - Facebook
❖ Best for individuals & B2C
businesses.
...
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
Strategies/Methods - LinkedIn
❖ Best for individuals & B2B businesses, ...
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
Strategies/Methods - YouTube
❖ Take advantage of a YouTube channel - it...
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
Strategies/Methods - Pinterest
Great way to show off interests, persona...
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
Strategies/Methods - E-mail
❖ Easy place to show professionalism.
❖ Gra...
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
Important Pieces of the Puzzle
❖ Make sure information is the same acro...
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
What to Expect for Your Brand
❖ OWN IT! Big brands don’t let others def...
sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
So...
❖Questions?
❖Comments?
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Social media for Branding - Personal and Business

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How to use social media outlets for personal branding and branding for small businesses.

Published in: Social Media
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Social media for Branding - Personal and Business

  1. 1. SOCIAL MEDIA FOR BRANDING PERSONAL, PROFESSIONAL OR CORPORATE - THE BASICS ARE THE SAME sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
  2. 2. Why Online Branding Is Important For individuals: ❖ 70% of hiring managers say they’ve rejected a candidate based on information they’ve found online. – Washington Post, 1/28/10 ❖ 37% of employers use Facebook to prescreen applicants. – Huffington Post, 4/12/12 ❖ 91% of recruiters use social networks to evaluate job applicants. – 2011 Reppler Survey ❖ Employers admit they’re looking for resume exaggerations, whether applicant would be a good fit for their culture & examples of inappropriate behavior. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
  3. 3. Why Online Branding Is Important For businesses: ❖ Online/Social Media is the new “word of mouth” marketing...just with much wider reach. ❖ Studies show that over 80% of Internet users do research via a search engine before they buy a product or service. ❖ Majority of people research local businesses online before doing business with them in person. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
  4. 4. Why Social Media Is Important ❖ Posts/updates are indexable points for the search engines. ❖ Keyword-rich posts will help you get found AND show off your interests & expertise. ❖ The more items you have indexed, the more likely you are to show up in search engine results. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043
  5. 5. What Will Make This Work for You? sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 ❖ Individuals Should Open & Maintain Profiles on the Major Social Outlets ❖ Facebook, Twitter, LinkedIn, Google+, Pinterest, Blog ❖ Businesses Should Also Claim Major Online Profiles & Directories. ❖ Google Places/Google+ Local, Yahoo & Bing Local, Merchant Circle, Insider Pages, Superpages, Yelp, etc. ❖ Fill out info completely with keyword- rich content to make them appealing to the search engines.
  6. 6. How Can This Work for You? sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 ❖ Analyze which social media outlets contain your audience. ❖ Business - Where are your potential clients? ❖ Individuals - Where are your potential employers? ❖ Compose keyword-rich posts that engage your audience AND read well to the search engines.
  7. 7. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 Strategies/Methods - Facebook ❖ Best for individuals & B2C businesses. ❖ Businesses should be sure to set up a company page, not a personal profile with your business information. ❖ Individuals should never trust security settings.
  8. 8. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 Strategies/Methods - LinkedIn ❖ Best for individuals & B2B businesses, but works for all. ❖ LinkedIn is considered a search engine in its own right, and the keywords in your profile will allow you to be found by searchers (like headhunters, recruiters, potential customers, etc.). ❖ Personal profiles can be indexed for company name and specialties, as well. ❖ Businesses should set up a company LinkedIn page, as well as optimized personal profiles for another SERP point of indexing.
  9. 9. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 Strategies/Methods - YouTube ❖ Take advantage of a YouTube channel - it’s the 2nd largest search engine, only behind Google. ❖ Google puts emphasis on their own properties & YouTube is Google’s video outlet. ❖ Ideas ❖ Businesses: facility tours, staff member bios, how tos, etc. ❖ Individuals: presentations, video resumes, talk about your expertise/passion.
  10. 10. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 Strategies/Methods - Pinterest Great way to show off interests, personal & professional! ❖ Ideas ❖ Businesses: Show industry expertise with your own videos & blog posts, repinning industry info, etc. ❖ Individuals: Show personality with personal-type pins (ie style, humor, etc.) while still showing professional expertise with professional-type boards & pins.
  11. 11. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 Strategies/Methods - E-mail ❖ Easy place to show professionalism. ❖ Grammar, spelling & punctuation matter! ❖ Do NOT use text-speak. ❖ Address matters. Employers & clients pay attention. ❖ Would you hire sexykitty@xyz.com or stephanie@sbnmktg.com? ❖ Would you work with sbnmarketing@yahoo.com or stephanie@sbnmktg.com? ❖ E-mail signature is a GREAT place to include links to social media outlets. Shows you’ve got nothing to hide!
  12. 12. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 Important Pieces of the Puzzle ❖ Make sure information is the same across channels. ❖ Address, Phone Number, Web Address, E-mail Address, Offers, etc. ❖ Make sure all pieces send the same message. ❖ Businesses: Print, online, e-mail, direct mail, etc. ❖ Individuals: Social media, resume, e-mail signature,etc.
  13. 13. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 What to Expect for Your Brand ❖ OWN IT! Big brands don’t let others define them; neither should you. ❖ Know what’s out there about you/your brand. Don’t let your reputation proceed you without you even knowing what it is! ❖ Stop thinking search results will appear overnight. ❖ Search engine algos change a lot. Do your best & don’t stop trying to learn. ❖ Keep an eye on new outlets - which are worth your time? Analyze your audience & where/how you want to be found. ❖ Social media can turn into a time suck. Figure out how much you can handle, and handle those things well.
  14. 14. sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043 So... ❖Questions? ❖Comments?

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