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My Career in Data Analytics + Learning Resources for Data Scientists and Analysts

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These are slides from a talk I gave at a General Assembly event hosted in Singapore on June 6th 2018, titled Talk Data to Me. Here's a link to the event page:

https://generalassemb.ly/education/talk-data-to-me-learning-resources-books-for-data-analysts-and-scientists

The event featured 4 speakers (myself included), all of which were practitioners working in the field of data analytics. Each speaker was asked to share a little about their career path, and to share learning resources for others looking to break into the field.

Published in: Data & Analytics
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My Career in Data Analytics + Learning Resources for Data Scientists and Analysts

  1. 1. Stephen Tracy Managing Director, Southeast Asia TALK DATA TO ME Learning resources for data analysts and scientists
  2. 2. WHO AM I
  3. 3. 3 WHO AM I Digital Agency Communications Agency Tech Consultancy Data Provider MY CAREER Analyst Team Lead Practice Lead Management
  4. 4. DATA, IN REAL LIFE
  5. 5. 5 DATA, IN REAL LIFE 2 EXAMPLES Digital / Business Transformation Marketing / Communications Optimization
  6. 6. 6 DIGITAL / BUSINESS TRANSFORMATION
  7. 7. 7 DIGITAL / BUSINESS TRANSFORMATION
  8. 8. 8 DIGITAL / BUSINESS TRANSFORMATION “By 2009, [Netflix] had over 100,000 DVD titles and 10 million customers. It could have continued on its trajectory. But, it didn’t. Netflix innovation focused on two dimensions: logistics and analytics.” - N. Venkat Venkatraman, Professor at Boston University Questrom School of Business https://medium.com/@nvenkatraman/netflix-a-case-of-transformation-for-the-digital-future-4ef612c8d8b Read More
  9. 9. 9 DIGITAL / BUSINESS TRANSFORMATION “By 2009, [Netflix] had over 100,000 DVD titles and 10 million customers. It could have continued on its trajectory. But, it didn’t. Netflix innovation focused on two dimensions: logistics and analytics.” - N. Venkat Venkatraman, Professor at Boston University Questrom School of Business https://medium.com/@nvenkatraman/netflix-a-case-of-transformation-for-the-digital-future-4ef612c8d8b Read More
  10. 10. 10 MARKETING / COMMS OPTIMIZATION Samsung Note Consumer Buzz: Singapore 1 First cases of exploding Note 7 reported on Aug 25th, 2016 2 Samsung suspends sales of Note 7 on Sept 2nd 3 Samsung announces product recall on Sept 15th, offering to exchange affected phones Samsung issues full recall on October 11th and permanently ceases production of Note 7 4 -40.0 -30.0 -20.0 -10.0 0.0 10.0 20.0 1 3 2 4 Samsung runs full page ad in 3 major U.S. newspapers apologizing for incident on Nov 7th 5 5 6 7 Samsung unveils the Note 8 at its annual Unpacked event on Aug 23rd, 2017 6 Samsung Note 8 officially released on Sept 15 7
  11. 11. 11 MARKETING / COMMS OPTIMIZATION
  12. 12. 12 MARKETING / COMMS OPTIMIZATION -40 -30 -20 -10 0 10 20 30 40 50 60 70 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 ImpressionScore Samsung United Volkswagen Brand Crisis in Context: Samsung vs Volkswagen vs United Impression Scores in the US 2 Volkswagen emissions scandal 1 2 3 1 Samsung exploding Note 7 battery scandal 3 United Airlines Flight 3411 scandal
  13. 13. SOME TIPS & RESOURCES
  14. 14. 14 get inspiredone
  15. 15. 15 GET INSPIRED Evan Sinar @EvanSinar Chief Scientist & VP at Development Dimensions International Nancy Duarte @nancyduarte Speaker, CEO @ Duarte and author of awesome books like slide:ology and Resonate. Nathan Yau @flowingdata Phd in statistics, information designer and founder of Edward Tufte @EdwardTufte Statistician and professor emeritus of political science, statistics, and computer science at Yale University Cole Knaflic @storywithdata Author, information designer and founder of
  16. 16. 16 GET INSPIRED Giorgia Lupi & Stefanie Posavec @deardata Artists, information designers and award winning creators and authors of Annie Cushing @AnnieCushing Author, teacher, blogger on all things data processing and Excel, and founder of Hans Rosling @HansRosling The late Hans Rosling, physician, academic, statistician, public speaker and change-maker. David McCandless @mccandelish Data-journalist, information designer and founder of Alberto Cairo @albertocairo Author, information designer and founder of
  17. 17. 17 GET INSPIRED Robert Kosara @Robert Kosara Data visualization and visual storyteller, research scientist at Tableau, academic and founder of David Spiegelhalter @d_Spiegel Statistician, communicator about evidence, risk, probability, chance, uncertainty, etc. Chair, Winton Centre for Risk and Evidence Communication. Krisztina Szűcs @szucsi Award wining information designer and founder/creator of Avinash Kaushik @avinash Entrepreneur, author and public speaker, Digital Marketing Evangelist, ex- Google and Co-Founder, Market Motive and
  18. 18. 18 never stop learningtwo
  19. 19. 19 NEVER STOP LEARNING Super Crunchers Ian Ayres Wrong David H. Freedman Thinking, fast and slow Daniel Kahneman Information is Beautiful David McCandless Knowledge is Beautiful David McCandless
  20. 20. 20 NEVER STOP LEARNING Web Analaytics: An Hour a Day Avinash Kaushil Resonate Nancy Duarte Flatland Edwin A. Abbot The Science of Evil Simon Baron-Cohen Statistics Done Wrong Alex Reinhart
  21. 21. 21 seek truth not validationthree
  22. 22. 22
  23. 23. 23 SEEK TRUTH NOT VALIDATION https://analythical.com/blog/data-visualization-sins Read More
  24. 24. 24 SEEK TRUTH NOT VALIDATION https://analythical.com/blog/data-visualization-sins Read More
  25. 25. 25 make the complex simple four
  26. 26. 26 MAKE THE COMPLEX SIMPLE
  27. 27. 27 be a storytellerfive
  28. 28. 28 BE A STORYTELLER “You can have piles of facts and still fail to resonate. It’s not the information itself that’s important but the emotional impact of that information.” “[few] grasp how to use data to tell a meaningful story that resonates both intellectually and emotionally with an audience” Nancy Duarte Writer, Speaker, CEO Daniel Waisberg Analytics Advocate, Google
  29. 29. 29 BE A STORYTELLER 150 Years Apart
  30. 30. linkedin.com/in/tracystephen @stephen_tracy stephen.tracy@yougov.com analythical.com THANK YOU

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