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BeanJockey Start-Up Chile Demo Day

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Steve Saldana, Founder of BeanJockey presents a brief overview of the problem and the solution followed by an update on how BeanJockey is positioning itself for future growth. Presented in Santiago, Chile on September 9, 2013.

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BeanJockey Start-Up Chile Demo Day

  1. 1. BeanJockey Steve Saldana The smartest way to repay your loans... 1
  2. 2. About the Founder Steve Saldana BS/BA - Finance & Entrepreneurship GE Capital Chartered Financial Analyst (CFA) SunGard Financial Risk Manager (FRM) Boston University MENSA member September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 2
  3. 3. What is BeanJockey Shows you the best way to make extra payments on your loans Custom nonlinear optimization algorithm (like Excel’s Solver plugin) Losing Less === Earning More September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 3
  4. 4. High-level Concept Algorithms for the “right-hand” side of the balance sheet FinTech dominated by lead generation firms (see appendix) Investments (ETFs, 401K, IRA) Credit & lending Budgeting & cash flow management BeanJockey wants to remain unbiased September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 4
  5. 5. Why BeanJockey is Needed US household consumer debt $11.2 trillion outstanding balance $660 billion annual interest payments $6,000 per household per year in INTEREST September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 5
  6. 6. Who Can Use BeanJockey Ability + willingness to pay extra on loans Target households ...top 60% of income earnings ...with children ...headed by a person employed in a managerial or professional position September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 6
  7. 7. The Solution September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 7
  8. 8. The Solution September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 8
  9. 9. 90 day plan: More Traction 1 new signup every 2 days 3 Marketing Approaches Paid Search - experimental stage Organic Search - most important Free tools - next to implement September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 9
  10. 10. Questions? stephensaldana@gmail.com linkedin.com/in/stephensaldana beanjockey.com facebook.com/beanjockey September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 10
  11. 11. Appendix September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 11
  12. 12. Tech Stack - Front BackboneJS Backbone Layout Manager Highcharts d3 DataTables Bootstrap September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 12
  13. 13. Tech Stack - Back Amazon EC2, RDS, ELB MySQL PHP CodeIgniter Tank Auth September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 13
  14. 14. Software is Eating The World Finance Asset Managers Budgeting Accounting Wealthfront Betterment Personal Capital SigFig Mint YouNeedABudget PocketSmith HelloWallet Quickbooks Kashflow Xero Credit Closest Comps New Segment Credit Sesame Credit Karma TuitionIO Student Loan Hero ReadyForZero PaybackSmarter BeanJockey September 9-10, 2013 Start-Up Chile - Demo Day https://beanjockey.com 14

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