Sales & Marketing Club for Small Business in Berkshire
So what’s it all about?
A Simple Recipe
Take 3 Key Sales & Marketing
Requirements
Driving Traffic

Generating Leads

Converting Customers
Add in some…
Mix with Accountability
Allow some time for action
Bake twice a month
Share with friends
Marketing Dashboard
What is the value to a marketer of insight that isn't implemented? Zero.
Key Learnings
Who’s looking at you?
LinkedIn revamps, who’s viewed your profile
Detailed viewer stats
Industries and Job Roles
Detailed viewer stats
Companies and Locations
Detailed viewer stats
Source report and Keywords
Personalised Improvements
How to increase your profile views
of SMBs use social media
*recent LinkedIn study
LinkedIn Company Pages
How to create a great company page
LinkedIn Company Pages
1. Add SEO terms to your company overview
2. Keep your company page fresh with cover images
3. Add ...
45
Implementation

Take some time to action what you have just learned
See you next time
11th March 2014
LinkedIn "who's looking at your profile" update and company pages
LinkedIn "who's looking at your profile" update and company pages
LinkedIn "who's looking at your profile" update and company pages
LinkedIn "who's looking at your profile" update and company pages
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LinkedIn "who's looking at your profile" update and company pages

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Linkedin has revamped the who's looking at your profile section this week and now offers standard members much more insight into which other LinkedIn members are viewing your profile.

The new analytics offer much more detail to users, allowing insights into both geography, job title, where people found your profile and more.

Check out the latest meeting slides from Gravity to find out more about these important changes and 6 key ways to optimise your LinkedIn company page.

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LinkedIn "who's looking at your profile" update and company pages

  1. 1. Sales & Marketing Club for Small Business in Berkshire
  2. 2. So what’s it all about?
  3. 3. A Simple Recipe
  4. 4. Take 3 Key Sales & Marketing Requirements Driving Traffic Generating Leads Converting Customers
  5. 5. Add in some…
  6. 6. Mix with Accountability
  7. 7. Allow some time for action
  8. 8. Bake twice a month
  9. 9. Share with friends
  10. 10. Marketing Dashboard What is the value to a marketer of insight that isn't implemented? Zero.
  11. 11. Key Learnings
  12. 12. Who’s looking at you? LinkedIn revamps, who’s viewed your profile
  13. 13. Detailed viewer stats Industries and Job Roles
  14. 14. Detailed viewer stats Companies and Locations
  15. 15. Detailed viewer stats Source report and Keywords
  16. 16. Personalised Improvements How to increase your profile views
  17. 17. of SMBs use social media *recent LinkedIn study
  18. 18. LinkedIn Company Pages How to create a great company page
  19. 19. LinkedIn Company Pages 1. Add SEO terms to your company overview 2. Keep your company page fresh with cover images 3. Add Showcase pages for unique streams or audiences 4. Feature the key groups you manage or participate in 5. Post your company updates (include latest blogs and resources) 6. Review company page analytics
  20. 20. 45 Implementation Take some time to action what you have just learned
  21. 21. See you next time 11th March 2014

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