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Social Proof Curiosity We tend When Data Gets Up Close and Personal


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Social Proof Curiosity
We tend to follow the patterns of similar others When teased with a small bit of interesting
in new or unfamiliar situations. information, people will want to know more!

How can we use { } to... [goal]
To put people at ease or guide a decision, find creative When—and what—can you hold back? Reveal just enough
ways to show social activity. This can be in the form of stats to arouse interest, then tease someone into taking the next
(favorited by, number of views, comments), good positive step. You can also arouse interest by doing something unusual
reviews/ testimonials, or by providing visibility into the actions and unexpected—people will stick around long enough to
or outcomes of other users’ behaviors. determine what’s going on. Similarly, puzzles are intriguing.

See also: Bystander Effect, Testimonials, Identification See also: Pattern Recognition, Badges, Gifting

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Published in: Design, Business, Technology