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A ROUGH DESIGN MATURITY CONTINUUMDESIGN Stop Doing What Youre Told

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A ROUGH DESIGN MATURITY CONTINUUMDESIGN AS Design redefines the challenges facing the organization. FRAMING Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here. Design finds new opportunities by solving existing problems. PROBLEM ? Design process generates alternatives within a problem space. Design also narrows down SOLVING those options to a specific solution. Design makes things work better.FUNCTION This is the classic practice of design - but its still commonly limited to incremental + improvements through iteration over existingAND FORM solutions. Design is the gateway to be hip and cool. STYLE , Design is stylish, but too often is percieved and practiced as a cosmetic afterthought. Design value isnt recognized.NO CONSCIOUS DESIGN ? This attitude fosters design by default - however things come out is fine, because there are more important issues to deal with. (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )

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