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“Emotion is one of the strongest differentiators
in user experience namely because it triggers
unconscious responses to a product, website,
environment or interface. Our feelings strongly
influence our perceptions and often frame
how we think about or refer to our experiences
at a later date.”

-Frank Spillers


http://experiencedynamics.blogs.com/site_search_usability/2004/08/design_and_emot.html

Published in: Business, Technology
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