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Facebook 101

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Facebook 101

  1. 1. Creating a Personal Profile, Utilizing YourNetwork, & Creating and Maintaining Your Business / Organizations Page
  2. 2.  Introduction to Facebook Setting Up Your Personal Profile Managing Your Personal Profile Understanding Facebook Privacy Managing your Privacy Settings Sharing pictures and Videos How to share files on Facebook Do & Don’ts for Facebook 2
  3. 3.  Facebook is a tool for connecting people with those around them – friends, family, coworkers, or simply others with shared interests. Business Owners & Marketers have an opportunity to use Facebook to expand their online footprint and engage with prospects & clients directly. Facebook is the third most trafficked website in the world and the most trafficked social media site in the world. The fastest growing demographic is those 35 years and older. 3
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  11. 11. •POST PHOTOS•POST VIDEOS•POST EVENTS•START DISCUSSIONS•SHARE RELEVANT ANDINTERESTING INDUSTRY INFO•SHARE INFO FROM YOUROTHER SITES SUCH AS BLOGPOSTS•RESPOND TO POSTS ANDCOMMENTS MADE BY OTHERS 16
  12. 12.  Don’t post or be caught in a compromising photo – you can “un-tag” yourself from photos posted by others if necessary Don’t write a message on someone’s wall that should be sent as a private message As a rule of thumb – don’t post anything you wouldn’t want your kids to view – chances are if it’s that personal or controversial in nature – the rest of us don’t need to read/see it either 17
  13. 13.  Don’t just blast your business / organizations website over and over – provide content relevant to your business that will engage your “fans” Your page should be seen as a resource, not as a shameless self promotion Don’t share personal information, unless relevant to your industry 18

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