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STRUCTURED
  CONTENT
                         FIRST
  Stephen Hay . Mirabeau Mobile Event, Amsterdam . 20110609
Structured Content First
Structured Content First
WHAT IS

MOBILE?
usatoday.com in Android browser,
      Samsung Galaxy S
Structured Content First
Structured Content First
WTF?
twitter.com in Opera browser
twitter.com in Android browser,
      Samsung Galaxy S
twitter.com in Opera Mini
Structured Content First
Structured Content First
Structured Content First
Structured Content First
Structured Content First
the assumption is




PEOPLE ON THE DESKTOP WANT


     THIS
Structured Content First
the assumption is



PEOPLE ON “MOBILE” WANT


   THIS
Structured Content First
Structured Content First
Structured Content First
Hey, there’s that thing
 I wanted to read.
“I WANT IT TO

WORK            ON AN

 iPAD”
THE WORLD’S FIRST WEBSITE IS ALMOST MOBILE READY.




                              Opera browser


  http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html
THE WORLD’S FIRST WEBSITE IS ALMOST MOBILE READY.




                Opera Mobile, Samsung Galaxy Tab

  http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html
Structured Content First
The device landscape is constantly
changing. Capabilities are constantly
changing. Properly structured content
is portable to future platforms.
Structured Content First
PLATFORM-AGNOSTIC   for




CONTENT
Don’t assume users want di!erent content simply because
of the platform they’re using.

Do cater to device capabilities if you want, but don’t
assume that users want other capabilities on other devices.



PLATFORM-AGNOSTIC                                             for




CONTENT
PLATFORM-AWARE   for

USER EXPERIENCE
Do try and create an e!ectively usable
environment for people to easily accomplish tasks.




PLATFORM-AWARE                                       for

USER EXPERIENCE
THERE IS NO
             MOBILE WEB.
http://www.the-haystack.com/2011/01/07/there-is-no-mobile-web/
RESPONSIVE DESIGN&
 ADAPTIVE LAYOUT
Real responsive design will be hard to do.
Adaptive layout is a good "rst step, and is often
what people mean with the term “responsive design”.

Because layout is only a part of design.




RESPONSIVE DESIGN&
  ADAPTIVE LAYOUT
http://mediaqueri.es
Structured Content First
Thinking about, creating and
designing structured content "rst
caters to the lowest common layout
denominator, whether this be a small
screen or a text browser.

In fact, this content should be able to
go anywhere.
Structured Content First
CONTENT STRATEGY,
STRUCTURED CONTENT
          (FIRST).
No mind-reading!


CONTENT STRATEGY,
STRUCTURED CONTENT
          (FIRST).
No mind-reading!


CONTENT STRATEGY,
STRUCTURED CONTENT
The baseline for responsive design.


                                      (FIRST).
No mind-reading!


CONTENT STRATEGY,
STRUCTURED CONTENT
The baseline for responsive design.


                                      (FIRST).
                                       = “mobile” "rst.
THANK YOU!
twitter.com/stephenhay

slideshare.net/stephenhay/structured-content-"rst

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Structured Content First