Finding your target market - bfbootcamp - 03212014

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Presentation made by Stephen Davis on March 21, 2014 at Business Fundamentals Bootcamp at District Hall, Boston.

Many start-ups have great ideas but struggle when it comes time to bring the product to market and have difficulty in selecting a market to focus on. Defining your optimal target market and identifying the ideal prospect will help you streamline the effectiveness of your marketing, shorten the sales cycle and close more business.
In this program we’ll cover:

• Comparing mass marketing to target marketing
• How segmentation can improve your market position
• Practical ideas to segment and prioritize market opportunities
• Developing detailed customer profiles that will improve sales
• Learn the stages of the customer buying process
• How incorporate target marketing into your overall strategy

Stephen N. Davis, Principal and Founder of The CXO Advisory Group (http://www.cxoadvisorygroup.com/about-us/Stephen-Davis.htm), advises businesses on how to optimize and improve operations, accelerate sales and profits, and seize the most attractive growth opportunities. Steve has worked with companies in North America, Europe and Asia to assist them in establishing US market operations, strategic alliances, joint ventures, business development and sales management. He has also assisted clients with due diligence and preparation for venture financing.

Published in: Marketing, Career, Business
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Finding your target market - bfbootcamp - 03212014

  1. 1. 2000 – 2014 ©CXO Advisory Group Stephen N. Davis “Partnering With Clients to Drive Sustainable Profitable Growth”
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  9. 9. 2000 – 2014 ©CXO Advisory Group “The most important strategic decision is targeting—nail this and everything else falls into place.” Phil Kotler, Northwestern University
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  16. 16. 2000 – 2014 ©CXO Advisory Group  Level of Competition  Substitute Products  Power of Buyers/Suppliers  Ease of Channel Entry  Company Resources & Objectives  Customer Acquisition Costs
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  30. 30. 2000 – 2014 ©CXO Advisory Group Value Consumer Business Health Status Environmental Family Finance Convenience/Time Saver Usability Lower Risk Saving Money Productivity Customization Customer Engagement Market Penetration Competitive Advantage Increased Sales
  31. 31. 2000 – 2014 ©CXO Advisory Group
  32. 32. 2000 – 2014 ©CXO Advisory Group
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  40. 40. 2000 - 2012 © CXO Advisory Group Driving Profitable Growth
  41. 41. 2000 – 2014 ©CXO Advisory Group We help companies optimize business development and marketing; accelerate sales; and seize the most attractive growth opportunities.
  42. 42. 2000 – 2014 ©CXO Advisory Group  CXO Advisory Group is a strategic operations advisory and management firm comprised of proven C-level executives with both breadth and depth of experience.  CXO Advisory Group Team members have achieved success in positions ranging from: President/CEO to COO, and VPs of Sales, Marketing, Corporate Development and Human Resources.  Has proven success in business development and in building US sales and distribution channels
  43. 43. 2000 – 2014 ©CXO Advisory Group Business Strategy Services • Audit business practices and organization • Evaluate product and pricing strategies • Evaluate effectiveness of sales channel • Assess effectiveness of existing sales and marketing programs Market Entry Program • Analyze competitive landscape • Market launch strategy and plan • Channel strategy and programs • Establish sales channels • Generate sales and manage relationships • Identify and develop strategic partnerships
  44. 44. 2000 – 2014 ©CXO Advisory Group Sales Channel Management • Review and revise sales channel strategies • Channel partner identification, prospecting and recruitment • Eliminate channel conflict • Channel contract development and negotiation Interim Management Resources • Interim CEO, COO, CMO, CSO • Interim VP of Sales and Marketing • Consultant on staff • Launch team coaches
  45. 45. 2000 – 2014 ©CXO Advisory Group Venture Advisory Services • Fine tune operations, business strategy and market entry • Assist with due diligence • Strategic business assessment of portfolio companies
  46. 46. Phone: (508) 528-7571 Email: sdavis@cxoadvisorygroup.com Website: www.cxoadvisorygroup.com Linkedin: www.linkedin.com/in/stephendavis Twitter: twitter.com/stephendaviscxo Stephen Davis Interim COO/VP Sales & Marketing | Business Consultant | Sales Channel and Business Development Expert | Author & Speaker Contact Information: “Partnering With Clients to Drive Sustainable Profitable Growth”

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