Inventionmachinebusinessinnovationconference2011 111019084607-phpapp02

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Inventionmachinebusinessinnovationconference2011 111019084607-phpapp02

  1. 1. 1 Leveraging Big Data to Drive Innovation December 14, 2011 Ken Klapproth, Vice President, Product Marketing
  2. 2. Agenda Innovation Opportunity DOT 2: Social Media DOT 3: Blogs & Forums DOT 4: Search DOT 1: Data Explosion + + +
  3. 3. THE MAIN EVENT
  4. 4. “…” TWITTER HASHTAG: #BigDataToInnovate
  5. 5. “Again, you can't connect the dots looking forward; you can only connect them looking backwards.”
  6. 6. Dot 1: Data Explosion TWITTER HASHTAG: #BigDataToInnovate
  7. 7. INFORMATION OVERLOAD
  8. 8. 8
  9. 9. 9 Storing 1.8 ZB of information would take:
  10. 10. Source: Symantec 2010 State of the Data Center Global Data, January 2010 Terabytes Only 388 Petabytes (12.1M iPads) Average amount of storage per company
  11. 11. Source: IDC’s Top 10 Enterprise Server Predictions for 2011 (IDC #226698) webcast, January 25, 2011 IDC predicts that between 1009 and 2020 digital data will grow 44 times to 35ZB, basically a growth of .8ZB in 2009 to 35ZB in 2020 for a CAGR of 44.99 TWITTER HASHTAG: #BigDataToInnovate
  12. 12. :Dot 2Social Media TWITTER HASHTAG: #BigDataToInnovate
  13. 13. TWITTER HASHTAG: #BigDataToInnovate
  14. 14. TWITTER HASHTAG: #BigDataToInnovate
  15. 15. f Source: Comscore, February 2011 1 out of every 8 minutesonline is spent on Facebook TWITTER HASHTAG: #BigDataToInnovate
  16. 16. Source: Blogher, April2011 93% of US adult Internet users are on Facebook 164M US Internet Users 152M US Facebook Users TWITTER HASHTAG: #BigDataToInnovate
  17. 17. Facebook overtaking Google and Yahoo in time spent online Source: Comscore, August 2011 TWITTER HASHTAG: #BigDataToInnovate
  18. 18. Facebook now preferred way of sharing, second to email… Source: Chadwick Martin Bailey, September 2010 … for now! TWITTER HASHTAG: #BigDataToInnovate
  19. 19. Social media puts web email on the decline Source: Comscore, December 2010 % Change December 2009 – December 2010 TWITTER HASHTAG: #BigDataToInnovate
  20. 20. Dot 3: Blogs/Forums TWITTER HASHTAG: #BigDataToInnovate
  21. 21. There are 152,000,000 blogs on the Internet Source: UM, October 2010 TWITTER HASHTAG: #BigDataToInnovate
  22. 22. US Internet users: 3x time on blogs/social than email Source: The Nielsen Company, November 2010 TWITTER HASHTAG: #BigDataToInnovate
  23. 23. Source: UM, October 2010 Global population of blog readers keeps growing % Daily Internet Users Who Read Blogs TWITTER HASHTAG: #BigDataToInnovate
  24. 24. Source: eMarketer, August 2011 There are 31% more bloggers today than three years ago Internet Users Updating Blogs at Least Monthly (millions)
  25. 25. Has the amount of information exceeded it’s usefulness or is it simply the way we search?
  26. 26. :Dot 4Search TWITTER HASHTAG: #BigDataToInnovate
  27. 27. Please click here to access the remainder of the presentation, as well as the on-demand replay of the webinar: http://InventionMachine.com/webcast-replay- leveraging-big-data-to-drive-innovation

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