IGT business beakfast 250610

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Presentation to business owners covering pre presentation survey results and a few sample slides.

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IGT business beakfast 250610

  1. 1. Is your company using or intending to use any of the following Social Web technologies or tools? 25 responses
  2. 2. If you are using or intend to use some form of Social Web technology or tool, what is the purposeof that use? 25 responses
  3. 3. Do you believe that for your area of work there is a fundamental idealogical shift in how business is or will be conducted partly as a result of new social web technologies and practices? Ifyes can you select the items that most represent this shift? 25 responses
  4. 4. Source: Gary Hamel, Aug 2009Pace of Change past century past decades today Deming McGregor Source: Gary Hamel, Aug 2009 Inflection point Sloan for much needed boost? Rate of McCollum Taylor Innovation 1860 1890 1920 1950 1980 2010 http://www.flickr.com/photos/jurvetson/17095584/
  5. 5. the social customer 5http://www.flickr.com/photos/marc_smith/4700843782/in/photostream/
  6. 6. noshou(ng to buylisten buyrespond buyservecollaboratebuild experience customer acquisition 6 http://www.flickr.com/photos/fotologic/242616844/sizes/o/
  7. 7. Use technology to“listen”, understand,quickly respond topreferencesIntegrate marketingwith design/manufacturing -involve customersearly in developmentCustomer becomes“co-producer” and Corporateloyal InteractionStudy carried out by Stephen Danelutti 1996
  8. 8. Engagingplatforms
  9. 9. seeding conversation and activity Capturing business activities Participate in poolingAllow to comment and vote
  10. 10. Tracking colleagues Capturing status updates Capturing expertise Comments to elaborateCommunity in Action 10

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