Moving Beyond Facebook

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Moving Beyond Facebook

  1. 1. Moving Beyond Facebook: The Current Impact of Social Media on Healthcare Social Work Stephen Collazo, MSSW, LCSW Administrative Social Work Counselor sacollazo@mdanderson.org
  2. 2. • Update on use of social media in healthcare • Examine current trends, social media technology, and the impact on social work • Discuss best practices and tips for navigating seemingly unfamiliar ethical territory Objectives
  3. 3. The Use of Social Media in Healthcare
  4. 4. • 4 out of 5 adults are online • 72% of online adults look for health information on the internet – Specific disease or medical problem – Certain treatments or procedures – Weight management – Health insurance – Recalls – Advertised drugs – Medical Test Results – Caregiving – Pregnancy/Childbirth – Reducing Costs Online Adults and Health
  5. 5. • 35% use the internet to self diagnose Online Adults and Self Diagnosis
  6. 6. • 39% seek out information regarding their own health • 39% seek out information regarding other’s health – Parents higher than non-parents • 15% seek out information for both self and other’s health Seeking Health Information
  7. 7. • 26% read or watch about someone else’s health experiences online • 21% seek out others online with similar health conditions Peer to Peer Health
  8. 8. • Social Media Health Network • Hospitals – 12,000 on Facebook – 1,000 on Twitter – 200 actively blog • Apps – Hospitals, EHRs, Health Trackers • Health Community Organizations • Social Media Monitoring Healthcare Organizations
  9. 9. New Trends and the Impact on Healthcare Social Workers
  10. 10. • Mobile Ownership – 91% of Americans own a cell phone – 56% own smart phones • Mobile Usage – 34% mostly go online using their phone – 40% of all cell phone owners and 68% of smart phone owners use social networking sites on phones – 34% of all cell phone owners and 58% of smart phone owners upload photos for other to see Mobile and Social Content Sharing
  11. 11. • Facebook and Twitter – 350 million uploaded per day to Facebook – 36% of the 4 billion daily tweets are images • Instagram – Started in 2010 – Social Photo Sharing Service – Mobile focused – 150 million users and 5 million daily uploads – Recently expanded to 15 second video posts Photo and Video Social Networks
  12. 12. • Vine – January 2013 – 6 second video posts as part of Twitter – 40 million users, 5 vines tweeted per second • SnapChat – Released in 2011 – Temporary Quick Picture Sharing Other Photo and Video Social Networks
  13. 13. • Similar concerns as Facebook posts and tweets • But, photo and video share easier Privacy, Privacy, Privacy
  14. 14. Most “liked” on Facebook 4.4 million likes Most “retweeted” on Twitter 790,000 retweets
  15. 15. Privacy for Providers and Patients • Healthcare Providers are becoming increasingly more aware of issues related to sharing PHI on social media • Patient sharing gets complicated as images and video become more popular • What is the role of social work?
  16. 16. • The ethical issues of being friends with patients is well understood in healthcare – Avoid it – Reframing new issues in the context of existing ethical guidelines • Awareness of privacy issues on social networks and exercising restraint with content of posting Boundaries and Relationships
  17. 17. • Patients and clients searching for providers • 27% of therapists have googled their clients • The “Google Reflex” and generational issues – Digital Natives vs. Digital Immigrants • Client right to privacy Google Stalking
  18. 18. • Seeking others online with similar issues – Chronic and rare medical conditions • Caregivers – 52% use online resources to cope with caregiver stress – Higher percentage of caregivers seek support from others caring for someone in a similar condition (30% for caregivers versus 21% for patients) Patient to Patient Connection
  19. 19. • Patient self advocacy – Positive and negative impact • Online community organizing and advocacy – SSWLHC, NASW, etc. • Opportunities for education – 21% of individuals, 30% of caregivers Advocacy and Education
  20. 20. • Common Sense • Reframe new situations into familiar ethical dilemmas • Cross generational collaboration • Seek education regarding tools and privacy issues • Demonstrate leadership in healthcare settings Navigating the Social Media Landscape
  21. 21. Questions or Comments?
  22. 22. Resources: www.tinyurl.com/Collazo-SSWLHC2013 sacollazo@mdanderson.org

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