Penny On Overview Feb 10 Gen

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Penny On Overview Feb 10 Gen

  1. 1. introducingpenny on<br />Stephen Bailey<br />Chief Executive<br />stephen.bailey@pennyon.com<br />+44 (0)7860 851128<br />www.pennyon.com<br />
  2. 2. The Penny On Trust is a registered charity number 1113804<br />2<br />introducing penny on …<br />the idea<br /> 1 penny on every product purchased world-wide.<br /> <br />how it works<br />the consumer is given the choice of adding a penny on at the till<br /> <br />what it could do<br /> create a sustainable fund to transcend hunger & poverty globally<br /> <br />
  3. 3. The Penny On Trust is a registered charity number 1113804<br />3<br />penny on is …<br /><ul><li>the simplest way of enabling effortless giving, at the point of sale
  4. 4. a universal fundraising brand designed to enable everyone to participate
  5. 5. a bar code and opt in choice for consumers everywhere
  6. 6. our mission is …</li></ul>to be the most socially preferred fundraising brand in the world, for sustainable initiatives, by 2020.<br />
  7. 7. The Penny On Trust is a registered charity number 1113804<br />4<br />penny on supports …<br />Local and International sustainable initiatives that align with The Millennium Development Goals. The eight MDGs break down into21 quantifiable targetsthat are measured by60 indicators.<br />The Millennium Goals have been adopted by 189 nations and signed by 147 heads of state and governments.<br />
  8. 8. penny onretail focus<br />The retail sector is a key area of focus for penny on because of its scale and influence with the public as a whole;<br />Source - UK Retail Futures 2011: Sector Summary, Datamonitor, BRC<br />The Penny On Trust is a registered charity number 1113804<br />5<br />In 2008 there were 293,510 retail outlets in the UK and <br />more than a third of consumer spending went through shops<br />UK retail sales were approximately £287 billion in 2009(which is larger than the combined economies of Denmark and Portugal)<br />As of September 2009, the retail industry employed over 2.8 million people (This equates to 11% of the total UK workforce)<br />The retail sector generates 8% of the Gross Domestic Product of the UK<br />Sales over the internet account for less than 4% of total retail sales, despite strong growth in recent years<br />
  9. 9. penny onsustainable growth<br />Penny On has to be self sustaining to enable 100% of consumer giving to be allocated to MDG initiatives. Businesses Supporting Penny On (BSPO) is how we achieve that.<br />Growth cycle<br />Businesses invited to register and participate in BSPO which provides working capital for the campaign <br />Consumers invited to add a penny onwhich provides funds for investment in local and international development<br />NGO’s invited to apply for funds to enable development which in turn provides evidence for business cause-related marketing<br />GSR<br />GSR = Global Social Responsibility <br />The Penny On Trust is a registered charity number 1113804<br />6<br />
  10. 10. penny on is supported <br />By a rapidly growing support community including … Business Networks, Creative Designers, Accountants, Solicitors, Retail Store Designers, Hotel Interior Designers, Exhibition Designers, Virtual Office Assistants, Consultancies, Personal Development Specialists, Travel Consultants, Retailers +++<br />The Penny On Trust is a registered charity number 1113804<br />7<br />
  11. 11. The Penny On Trust is a registered charity number 1113804<br />8<br />Add a penny on for....... <br />

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