I Car2.0

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What if Apple built an iCar? What would it be like?

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I Car2.0

  1. 1. iCarA Reality Check Stephen Chen VP, Global InSight LLC September 2012 Page1
  2. 2. Outlinea. Designb. Easy to use a. Drive-by-Wire b. Autonomous Drivingc. Networkedd. Safe i. Active (Pre-collision) ii. Passive (Post-collision)e. Premium priced but affordable ($25K- $30K)? i. Green isn’t cheap ii. Serviceability iii. Over the top services Page2
  3. 3. Steve Jobs dreamed of building an iCarWhere would he start?What would he like to have in it ?What can he do given the current state of automotive engineering? Page3
  4. 4. What is Apple’s brand promise? Page4
  5. 5. Is Apple good at what car buyers want? Page5
  6. 6. The challenges of designing and producing aniCar are huge iPhone iCar Lines of code < 10M > 100M # Components 10K 100K # Processors 3 > 100 # Sensors 3 > 100 # Displays 1-2 5-30 Development time 6-12 months 2-3 years Testing time 3-6 months 1-2 years SAE, CAN, LIN, Standards/ FlexRay, CE, FCC, CE, FCC Regulatory ISO 26262, NHTSA, EPA Page6
  7. 7. Many tools and processes are available for design  CAD/CAM  3-D Printing Page7
  8. 8. As well as for modeling and simulation Page8
  9. 9. Are cars becoming easier to drive? Drive-by-Wire is an enabling Steer-by-wire Throttle-by- technology wire Brake-by-wire Shift-by-wire Page9
  10. 10. But there are still some issues Sudden Acceleration (Audi, Toyota) Throttle-by-wire (late 1980s) Shift-by-wire (late 1990s) Brake-by-wire (2015?) Steer-by-wire (2020?) Page10
  11. 11. Where are we headed? Autonomous Stanford Driving DARPA Grand Challenge Winners CMU Italy Google Page11
  12. 12. Driving from Italy to China  Parma, Italy to Shanghai, China (13,000 km)  3 months  Two vans in line, sharing navigation duties  Not unmanned (hitchhiker!)  Electric powered  Convoy of four vans, six support trucks  20 staff http://spectrum.ieee.org/automaton/robotics/robotics- software/autonomous-vehicle-driving-from-italy-to-china Page12
  13. 13. The Google driverless car  Joint project with Stanford University  2010 - present  6 Toyota Prius, Audi TT, Lexus RX450h  Over 300,000 driverless miles logged  Accident  “Fender bender “when driven by human  Rear-ended while stopped at a traffic lighthttp://spectrum.ieee.org/automaton/robotics/artificial- intelligence/how-google-self-driving-car-works/ Page13
  14. 14. Autonomous Vehicles Challenges Public perceptions  1950’s autonomous concept cars  Who is the “ultimate driving machine”? Costs  Laser guidance System - $70,000 Safety Liability 1956 Firebird II Regulatory  Nevada first state to license autonomous vehicles 1959 Cadillac Cyclone Page14
  15. 15. In-vehicle networking is complex 3-5 major buses Multiple sub- networks 30-100 micro- controllers / micro-processors 30-100 sensors No redundancy, multiple single points of failure Mission-critical functions isolated Page15
  16. 16. Sensors are ubiquitous Page16
  17. 17. Challenges of automotive in-vehicle networks? Multiple Time-triggered and Event-triggered protocols (including 10G Ethernet) Bus contention is an issue as more components are added EMI issues are difficult to solve Research in underway in introducing gateways and multiplexors to increase efficiency, security and reliability Page17
  18. 18. Vehicle networking outside the car Page18
  19. 19. – Ann Arbor, MI US DOT sponsored, Umichigan TRI, Aug 2012-13 3000 vehicles – cars, trucks, buses Embedded, aftermarket, and one-way communication devices Dozens of radio-equipped traffic signals, 10 roadside servers 50 OEMs, Tier 1, Tier 2 suppliershttp://www.its.dot.gov/safety_pilot/index.htm Page19
  20. 20. program objectives Page20
  21. 21. Security of V2V and V2I remains a challenge Page21
  22. 22. Multiple ITS Research Facilities Page22
  23. 23. The iCar must be safe  Active (Pre-collision) http://www.youtube.com/watch?v=HCoKY_KjVvc  ABS, ESC  Tire pressure monitoring  Adaptive cruise control  Lane centering  Stop-and-Go  Rear camera  Blind spot camera  Parking assistance  Collision avoidance http://www.youtube.com/watch?v=drgNmZ74eEc  Night vision Page23
  24. 24. Even if it crashes  Passive (Post-collision) http://www.youtube.com/watch?v=omsLbgKrISo  Lap/shoulder belts  Head restraints  Air bags (front, side, curtain, rear)  Laminated windshields  Safety cells  Anti-intrusion bars  Crumple zones  Collapsible steering column  Padded dashboards  Anti-submarine seats  Pedestrian protection system Page24
  25. 25. Green isn’t cheap Regulatory requirements  MPG/CAFÉ  CO2 reduction  Toxic gas emissions  Safety (e.g. seatbelts, air bags, rollover protection, abs, esc,..)  End-of-life (European Union) Alternative powertrains  Hybrids  Start-stop  Electric Vehicles  Fuel cell  Natural gas Sustainable materials  Recycled materials  Biomaterials Page25
  26. 26. Maintaining your iCar • Real-time diagnostics • Emergency/Roadside assistance • Insurance telematics Page26
  27. 27. Finally, new services  Location aware  Advertising  Parking  Social networking  Points of interest  Health and wellness Page27
  28. 28. Health and Wellness – Personal “OnStar” Monitor pollen levels Asthma, cold, cough One-Touch Emergency Button Two-Way Voice Communication with an Emergency Response Specialist Audible Alert Notifications Always On Automatic Time Adjustment Illuminated Display Rechargeable Battery Base Station Charger - Illuminates to confirm the device is docked and charging and can be used asGlucose monitors attached to driver a night light.Bluetooth connection to carNavigate to clinic/hospital if blood sugar too low Page28
  29. 29. What is in the iCar app store? Today  Mobile internet radio iCar Radio Lite  Locate parked car and how to get there iCar App  Manage expiration dates iCar Management  Record accident iCar BlackBox  Engine tuning iCAR  Manage gas usage iCar Care  … Tommorow? Page29
  30. 30. Someday soon? Page30

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