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What’s the Most Popular
Activity that Ontarians Choose?
Culture | Art | Sport | Shopping | Fun
How do Public Libraries compare in
the cultural mosaic of Museums,
Galleries, Theatre and Music?
CULTURAL ACTIVITIES BY TYPE:
PERCENTAGE OF CANADIANS ATTENDING
Any Museum: 32%
CULTURAL ACTIVITIES BY TYPE:
PERCENTAGE OF CANADIANS ATTENDING
Any Museum: 32%
Public & Commercial Art Galleries: 33%
CULTURAL ACTIVITIES BY TYPE:
PERCENTAGE OF CANADIANS ATTENDING
Any Museum: 32%
Public & Commercial Art Galleries: 33%
Any Performing Arts: 55.0%
CULTURAL ACTIVITIES BY TYPE:
PERCENTAGE OF CANADIANS ATTENDING
Any Museum: 32%
Public & Commercial Art Galleries: 33%
Any Performing Arts: 55.0%
Public Libraries: 73%

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What’s the most popular thing that ontarians visit agm version

  • 1. What’s the Most Popular Activity that Ontarians Choose? Culture | Art | Sport | Shopping | Fun
  • 2. How do Public Libraries compare in the cultural mosaic of Museums, Galleries, Theatre and Music?
  • 3. CULTURAL ACTIVITIES BY TYPE: PERCENTAGE OF CANADIANS ATTENDING Any Museum: 32%
  • 4. CULTURAL ACTIVITIES BY TYPE: PERCENTAGE OF CANADIANS ATTENDING Any Museum: 32% Public & Commercial Art Galleries: 33%
  • 5. CULTURAL ACTIVITIES BY TYPE: PERCENTAGE OF CANADIANS ATTENDING Any Museum: 32% Public & Commercial Art Galleries: 33% Any Performing Arts: 55.0%
  • 6. CULTURAL ACTIVITIES BY TYPE: PERCENTAGE OF CANADIANS ATTENDING Any Museum: 32% Public & Commercial Art Galleries: 33% Any Performing Arts: 55.0% Public Libraries: 73%
  • 7. Let’s dig deeper into music and concerts…
  • 8. Let’s dig deeper into music and concerts… 73% 37.6% 27.5% 13.7% 9.0% 3.2% 7.2% 7.4% 21.3% Music and Concert Attendance: Percentage of Canadians Going Public Libraries Any performing art Theatre, classical & Dance All Classical Music Symphonic music Opera Choral Music Dance Pop Music
  • 9. Let’s dig deeper into music and concerts… 73% 37.6% 27.5% 13.7% 9.0% 3.2% 7.2% 7.4% 21.3% Music and Concert Attendance: Percentage of Canadians Going Public Libraries Any performing art Theatre, classical & Dance All Classical Music Symphonic music Opera Choral Music Dance Pop Music (Ontarians love culture. We just REALLY love our libraries.)
  • 11. What about Sports? The NHL sold 21.6 million tickets.
  • 12. What about Sports? The NBA sold 21.4 million tickets.
  • 13. What about Sports? The NFL sold 17.3 million tickets.
  • 14. What about Sports? Major League Baseball sold 73.7 million tickets
  • 15. How do Libraries compare?
  • 16. Libraries get 72.5 million visits each year (In Ontario alone!)
  • 17. That’s 12 million more than the NHL, NHL and NBA combined…
  • 18. Or to put it another way…
  • 19. Or to put it another way… If the Blue Jays, the Leafs, the Senators, the Raptors, the Thunder, the Furies, the Marlies, Toronto FC AND Toronto Rock all played to capacity crowds in one day (a busy day for the Air Canada Centre, admittedly, but stay with us on this…)
  • 20. Or to put it another way… They’d still see around 25,000 fewer people than Ontarian libraries get on every single day of the year. That’s right – on average, libraries in the province get 198,000 visits a day, every day.
  • 22. Nope. ALL of Canada had 16 million foreign tourists. That’s less than a quarter of the number who visit their public library in Ontario alone.
  • 24. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores.
  • 25. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets.
  • 26. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets. In ALL of Canada there are just under 1200 Starbucks locations and over 3600 Tim Horton’s.
  • 27. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets. In ALL of Canada there are just under 1200 Starbucks locations and over 3600 Tim Horton’s. In ALL of Canada there are more than 1400 McDonald’s restaurants.
  • 28. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets. In ALL of Canada there are just under 1200 Starbucks locations and over 3600 Tim Horton’s. In ALL of Canada there are more than 1400 McDonald’s restaurants. Not every town in Ontario has one of these (or even a bank or post office).
  • 29. How about shopping? Ontario has 448 Beer Stores and 651 LCBO Stores. Ontario has 1500 Supermarkets. In ALL of Canada there are just under 1200 Starbucks locations and over 3600 Tim Horton’s. In ALL of Canada there are more than 1400 McDonald’s restaurants. Not every town in Ontario has one of these (or even a bank or post office). Ontarians shop for knowledge and learning too: In Ontario’s 305 public library systems there are 1157 public library branches serving 99.34% of the population.
  • 30. Maybe people go to the Hospital more?
  • 31. Maybe people go to the Hospital more? Nope. Happily, more than 10 times more people go to the public library than Emergency!
  • 32. Conservatively, Ontarians Visit their Public Library a LOT! In Person Public Library Visits 72.5 Million Visits per year 198,630 Visits per day 8,276 Visits per hour
  • 33. Conservatively, Ontarians Visit their Public Library a LOT! In Person Public Library Visits 72.5 Million Visits per year 198,630 Visits per day 8,276 Visits per hour 137 Visits per minute!
  • 34. Conservatively, Ontarians Visit their Public Library a LOT! In Person Public Library Visits 72.5 Million Visits per year 198,630 Visits per day 8,276 Visits per hour 137 Visits per minute! There’s simply no other public institution which gets 2 visits every second, all year long.
  • 35. Add in the online stats and the figures are truly incredible… In Person Public Library Visits 72.5 Million Visits per year 198,630 Visits per day 8,276 Visits per hour 137 Visits per minute With Digital Public Library Visits 155.8 Million Visits per year 426,849 Visits per day 17,785 Visits per hour 296 Visits per minute!
  • 36. Libraries offer great programs… Ontario’s Libraries offer over 204,000 programs per year, attended by over 3.7 million people!
  • 37. Libraries offer great programs… Ontario’s Libraries offer over 204,000 programs per year, attended by over 3.7 million people! • Early literacy and early learning • Summer Reading Club • Homework Help • Teen Programs • Newcomers to Canada & Ontario • Careers, Skills, and Job Help • Genealogy • Business, entrepreneur and community development • Seniors programs • Book clubs • Culture Days e.g.
  • 38. Libraries offer great programs… Ontario’s Libraries offer over 204,000 programs per year, attended by over 3.7 million people! • Early literacy and early learning • Summer Reading Club • Homework Help • Teen Programs • Newcomers to Canada & Ontario • Careers, Skills, and Job Help • Genealogy • Business, entrepreneur and community development • Seniors programs • Book clubs • Culture Days Millions engage with their neighbours through community programs
  • 40. But they love and visit their public libraries more.
  • 41. And Ontario’s Libraries are so much more than just culture and recreation!
  • 42. • Excellent Return on Investment • Strong Economic Development and Impact • Great Employment Support • Welcoming New Canadians • Provable Early Literacy Development • Ongoing Lifelong Support for Formal Education and Homework Help • Serving the whole community equitably • Affordable access to community resources • Access to Government Services and e-government • Questions Deserve Quality Answers • Support Cultural Vitality • AND Recognized and Valued Leisure Activities for majority of Ontarians The Public Library value proposition is strong and includes (but isn’t limited to):
  • 43. • Excellent Return on Investment • Strong Economic Development and Impact • Great Employment Support • Welcoming New Canadians • Provable Early Literacy Development • Ongoing Lifelong Support for Formal Education and Homework Help • Serving the whole community equitably • Affordable access to community resources • Access to Government Services and e-government • Questions Deserve Quality Answers • Support Cultural Vitality • AND Recognized and Valued Leisure Activities for majority of Ontarians The Public Library value proposition is strong and includes (but isn’t limited to):
  • 44. Ontario’s Public Libraries Simply put: Now more than ever before, Ontario’s Public Libraries play a critical role in the social, educational, cultural and economic success of the communities in our province.
  • 45. Ontario’s Public Libraries Public Libraries are an essential investment in the future of our communities and are essential drivers of success in school preparedness, reading readiness, economic and employment success, and social equity.
  • 46. Ontario’s Public Libraries As the development of the knowledge economy progresses, public libraries are a vital link for every resident and every community to ensure success of all Ontarians, regardless of location or background.
  • 47. YOUR Public Library We support your goals for learning, recreation, culture and arts, creativity, family, making, and engaging with your community. And we love reading too.
  • 48. In the time you’ve viewed this presentation, more than 400 people have visited a library in Ontario….
  • 49. Data Sources • http://www.mtc.gov.on.ca/en/libraries/statistics2013/Summary_and_Comparison_Report_2013.pdf • http://www.culturalhrc.ca/announcements/2014/PR2014-09-10-e.php?gclid=CKfckba8jcgCFYsYHwodiZgGVg • https://stats.cfldb.ca • http://www.statcan.gc.ca/pub/87f0003x/2013001/t033-eng.htm • http://www.arts.on.ca/AssetFactory.aspx?did=415 • http://www.mtc.gov.on.ca/en/publications/Ontario_Major_Festivals_and_Events_Attraction.pdf • http://www.slideshare.net/stephenabram1/market-probe-fopl-webinar-20151708animated • http://www.slideshare.net/stephenabram1/fopl-webinar-august1420154 All data is the latest publicly available and figures have been rounded Contact: sabram@fopl.ca
  • 50. Image Sources 1st set of icons by Icons8 – see these and more at https://icons8.com/download-huge-windows8-set/#/web Otherwise all images in this presentation are free of copyrights and licensed under Creative Commons CC0 – they were sourced via Unsplash and Pixabay.
  • 51. Your Library: where you are... See more at fopl.ca
  • 52. Social Media Infographics These can be used on any library’s web presences – Facebook, Twitter, Tumblr, Pinterest, Instagram, and so many more.
  • 58. And we have video too! Visit FOPL.ca or Stephen’s Lighthouse for Prezi, PowToon, YouTube or Sway videos and automated slide shows.