Txla innovations


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Stephen's short PPT on Provocations on our panel at TxLA

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Txla innovations

  1. 1. Innovations: Provocations A TxLA discussion with Stephen Abram, Gale Cengage Learning John Blyberg, The Darien Library Leah Krevit, Rice University
  2. 2. A Challenge to Leadership
  3. 3. Are you ready for boundaryless, containerless content?
  4. 4. Is the traditional book or text book now a hollow experience?
  5. 5. Can we design a 21 st Century book experience?
  6. 8. What about censorship? Freedom of expression? Freedom…. in general
  7. 10. Are we ready for the post book world? http://www.flickr.com/search/?q=book+sculpture&page=44
  8. 12. New Containers <ul><li>What are the new containers? </li></ul><ul><li>The are mostly virtual </li></ul><ul><li>e-courses, e-coursepacks, lessons, e-learning objects, websites, portals, sessions, event, digital photo albums, etc. </li></ul><ul><li>How do these fit into a positive transformational experience? </li></ul>
  9. 13. Types of Containers <ul><li>OLD </li></ul><ul><li>Databases </li></ul><ul><li>Articles </li></ul><ul><li>Books </li></ul><ul><li>DVD </li></ul><ul><li>Spreadsheets </li></ul><ul><li>Albums </li></ul><ul><li>Game </li></ul><ul><li>Weight & Volume </li></ul><ul><li>REVISED </li></ul><ul><li>Paragraphs </li></ul><ul><li>Chapters </li></ul><ul><li>Clips </li></ul><ul><li>Graphics </li></ul><ul><li>Pictures </li></ul><ul><li>Animations </li></ul><ul><li>Games </li></ul><ul><li>Engaging Experiences </li></ul>
  10. 14. Container Success <ul><li>Focus on the End User(s) in context </li></ul><ul><li>Content is not enough </li></ul><ul><li>Focus on the results of the Experience: </li></ul><ul><li>Learning, Social, Entertainment, Community, Hobbies, etc. </li></ul><ul><li>Collectors not collections, Learners not Teachers, Readers not authors, publishers or librarians. </li></ul><ul><li>Short and long term subscription models </li></ul><ul><li>Borrowing and rental models </li></ul>
  11. 15. Issues in Experience Publishing <ul><li>Design for Use not clicks </li></ul><ul><li>Transformations not Transactions </li></ul><ul><li>Learning styles </li></ul><ul><li>Psychographics </li></ul><ul><li>Technology adoption and penetration </li></ul><ul><li>Learning curves </li></ul><ul><li>Multiple intelligences </li></ul><ul><li>Target market differences </li></ul><ul><li>Tuning – e.g. Flesch-Kincaid, Lexiles, levelling, levelled reading </li></ul><ul><li>Technical issues like persistent content (persistent URLs, etc.) and deep linking, rights management, etc. </li></ul>
  12. 16. So what are your end user goals? Do you measure clicks? Articles? Satisfaction? Success?
  13. 17. Are you ready to really increase usage? How about 1000%? Or just doubling every 18 months?
  14. 18. What We Never Knew <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are college students. </li></ul><ul><li>5% are professors and 6% are teachers. </li></ul><ul><li>On any given day, 35% of our users are there for the first time. </li></ul><ul><li>29% found our products via the library website. </li></ul><ul><li>59% found what they were looking for on their first search. </li></ul><ul><li>72% trusted the content more than what they found on Google. </li></ul><ul><li>But, 81% still use Google. </li></ul>
  15. 19. Will we find our voice? Bing Google Libraries
  16. 20. Next up: Geo-IP Foursquare Gowalla
  17. 21. Why discuss library impact at all?
  18. 23. Can we assemble content that has impact and matters?
  19. 24. Geo-Social 4Sq/Gowalla
  20. 25. What will the new text and reading experience be for books, news, scholarship and magazines? Can we assemble them like IKEA? Or on the fly?
  21. 26. Can we do better than GM did in adapting to change? Does the IKEA Strategy work for GM. End User - Assemble it yourself!
  22. 27. Newspapers: Assemble them yourself. Re-imagine the book, the textbook, the video, the coursepack, and the experience.
  23. 28. Mobile, Just mobile Ready for it?
  24. 30. The BIG Challenge “ The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce
  25. 31. Apple/Amazon
  26. 32. Get Good at The Cloud
  27. 33. Will we defend a 16 th Century vision that isn’t at risk?