Rotterdam post

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Rotterdam Conference on Academic Libraries

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Rotterdam post

  1. 1. FutureReady<br />The Rest of Us<br />Leah Krevit<br />Rice University<br />Stephen Abram, MLS<br />Gale Cengage Learning<br />Rotterdam, June 17, 2010<br />
  2. 2. These slides will also be available<br />at Stephen’s Lighthouse blog<br />
  3. 3. The struggle for the future of academic libraries<br />
  4. 4.
  5. 5. 21st Century Strategies<br />Content Access<br />Bricks and Clicks<br />Tricks<br />Communities<br />Impact<br />Reach<br />Programs<br />Social links<br />
  6. 6.
  7. 7.
  8. 8. “The Internet has now progressed to its infancy”<br />
  9. 9. What Are Academic Libraries For?<br /><ul><li>Changing Dynamics
  10. 10. Collections and memory curation
  11. 11. Access and service
  12. 12. Non-partisan, non-commercial
  13. 13. Social Glue
  14. 14. Community
  15. 15. Learning
  16. 16. Interaction</li></li></ul><li>Bricks, Clicks and Tricks<br />
  17. 17. Are we going to a totally build it yourself world?<br />Imagine IKEA merging <br />with Daimler Benz...<br />
  18. 18.
  19. 19.
  20. 20. OK – What is happening that will change everything?<br />
  21. 21. Google Books Settlement<br />
  22. 22.
  23. 23. Google Editions:Bookstore<br />
  24. 24.
  25. 25. SEO: SearchEngineOptimizationSMO: Social Media Optimization<br />
  26. 26. I my customers<br />
  27. 27. TransmogrifyingContainers<br />
  28. 28.
  29. 29. Mobile<br />
  30. 30.
  31. 31.
  32. 32. Geo-IP<br />
  33. 33. 6 Tricks You Can Do Right Away<br />Number Six:<br />Go Beyond Statistics<br />Google Analytics<br />Foresee<br />
  34. 34. What We Never Knew Before<br /><ul><li>27% of our users are under 18.
  35. 35. 59% are female.
  36. 36. 29% are college students.
  37. 37. 5% are professors and 6% are teachers.
  38. 38. On any given day, 35% of our users are there for the first time.
  39. 39. 29% found our products via the library website.
  40. 40. 59% found what they were looking for on their first search.
  41. 41. 72% trusted the content more than what they found on Google.
  42. 42. But, 81% still use Google.</li></li></ul><li>Driving User to the Library<br />Encyclopedia.com<br />HighBeam<br />WorldCat<br />iPhone Apps<br />Questia<br />Geo-IP measures<br />Etc.<br />Watch for more . . .?<br />
  43. 43. BroadbandWhitespace<br />
  44. 44. The Cloud…printing…servce…storage<br />
  45. 45. Populate the world with widgets & API’s<br />
  46. 46. The Article Economy++Format Agnosticism<br />
  47. 47. The Yahoo!/BingiPhone, FacebookMigration<br />
  48. 48. Devices like iPads, Kobo, Kindles, eDGe, and Mobile<br />
  49. 49.
  50. 50. Supporting the 21stCentury book experience?<br />
  51. 51. Kobo, Amazon, Apple, iPDF, etc. . . . <br />
  52. 52. What about censorship?Freedom of expression?Freedom….In general <br />
  53. 53. Make Sense of Social<br />
  54. 54.
  55. 55.
  56. 56. The Experience<br />
  57. 57.
  58. 58.
  59. 59. OK – Now let’s ask ourselves what our users really, REALLY want.<br />
  60. 60.
  61. 61. Observe Your Users<br />
  62. 62. Context is King,Contact is Queen,Curation is the foundationnot Content.<br />
  63. 63. Trans-LiteracyMove beyond reading & PC skills <br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<br />Research literacy<br />Academic literacy<br />Reputation, Etc.<br />Reading literacy<br />Numeracy<br />Critical literacy<br />Social literacy<br />Computer literacy<br />Web literacy<br />Content literacy<br />Written literacy<br />
  64. 64. A Third Path<br />
  65. 65.
  66. 66. Growing up from books,<br />Extending the experience<br />
  67. 67. These are exciting times.<br />Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.<br />
  68. 68.
  69. 69. The power of libraries<br />
  70. 70.
  71. 71. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Gale Cengage Learning<br />Cel: + 1 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />

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