Pl cybertour2014


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Pl cybertour2014

  1. 1. Public Library Trends CyberTour Stephen Abram, MLS Computers in Libraries Washington, DC April 7, 2014
  2. 2. Librarian Magic
  3. 3. Smelly Yellow Liquid Or Sex Appeal? The Complex Value Proposition
  4. 4. Grocery Stores
  5. 5. Cookbooks, Chefs . . .
  6. 6. Cookbooks, Chefs . . .
  7. 7. Meals
  8. 8. Remaining Relevant and Having a Positive Impact
  9. 9. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Outreach versus engagement and partnerships • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  10. 10. Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders Suggestica Inside a Dog (teens) MySpace Books Books We Like OCLC's FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating Zone Hypatia and AlexLit Reader's Robot gnooks
  11. 11. Up Your Game • Align with Collections – every collection must be justified by programs and strategic alignment • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events - Virtual and in-person • Programs that aren’t text first – Arduino, Makerspaces, music, media… • In the Library and reaching out with partners
  12. 12. What are the real issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy and Fluency initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos
  13. 13. Up Your Game • Align with Collections – But add virtual experiences • Start being Mobile in the extreme • Look for partnerships that add value • Focus on relationship management / liaisons • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
  14. 14. The new bibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  15. 15. Up Your Game • Start offering diplomas and certificates • The Non-credit Course • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, etc.) • Play and connect yourself
  16. 16. Up Your Game • Understand the new Common Curriculum (esp. 6-8 and 9-12) • Understand Pedagogy in the context of student experiences and educational goals • Understand human development from early years through teens and adult learning • Understand the projects • Connect across developmental stages, link to schools • Consider partnerships to put teachers in the library • Consider coaches and tutoring partnerships
  17. 17. Up Your Game • Take the strong ‘library’ brand and add dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually • Go beyond the information brand to informing, creating, and social
  18. 18. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, curriculum, degrees…) • Develop hybrid strategies that are consistent and integrated for digital and print and programs • Be obsessive about consultation, recommendations and advice • Integrate virtual and physical – hybridize • Social alignment rules
  19. 19. Value & Impact Measures Behaviours, Satisfaction Economic and strategic alignment Beyond circulation (Ugh) 20
  20. 20. Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investment • Look at TCO • Look at all costs incurred and not just hard costs • Do NOT value your time at zero • Review opportunity costs in soft costs
  21. 21. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 Stephen’s Lighthouse Blog Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1