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MLS Chicago

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Presentation on library trends and increasing database usage stats

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MLS Chicago

  1. 1. What is at the Heart of Libraries?<br />Stephen Abram, MLS, FSLA<br />Metropolitan Library System <br />March 16, 2010<br />
  2. 2. These slides available today<br />at Stephen’s Lighthouse blog<br />
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  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. What Are Libraries Really For?<br /><ul><li>Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.)
  13. 13. Equity (digital divide, integrating population growth, generations, etc.)
  14. 14. Student Performance (up to 25 point increase)
  15. 15. Competitive Advantage (Canada, EC, India, China, etc.)
  16. 16. Social Glue
  17. 17. Community
  18. 18. Learning
  19. 19. Interaction</li></li></ul><li>Social Glue and Libraries<br />
  20. 20.
  21. 21. ASK YOURSELF<br />What is more important for value based funding?<br />6% annual increases in circulation?<br />100% increases in ILL?<br />500% increases in website hits?<br />1000% increases in database results?<br />50% increases in customer satisfaction?<br />
  22. 22.
  23. 23.
  24. 24. Bricks, Clicks and Tricks<br />
  25. 25. 5 Tricks You Can Do Right Away<br />Number One:<br />What are your top reference questions?<br />
  26. 26. 5 Tricks You Can Do Right Away<br />Number Two:<br />Do a Signage Audit<br />
  27. 27. 5 Tricks You Can Do Right Away<br />Number Three:<br />Get Some Widgets (Hint: API)<br />
  28. 28. 5 Tricks You Can Do Right Away<br />Number Four:<br />Get Jiggy with GIS.<br />
  29. 29. 5 Tricks You Can Do Right Away<br />Number Five:<br />Go Beyond Statistics<br />Google Analytics<br />Foresee<br />
  30. 30. Driving User to the Library<br />Encyclopedia.com<br />HighBeam<br />WorldCat<br />iPhone App<br />Questia<br />Etc.<br />Watch for more . . .?<br />
  31. 31. 5 Tricks You Can Do Right Away<br />Tiny Gale Cengage Ad:<br />Double Your Usage EVERY 18 months!<br />Ask Us. We know how.<br />We have a huge and growing widget library (hundreds and all Facebook enabled)<br />We’ll build websites and landing pages for free (over 1,000 so far)<br />We’ll install Google Analytics and Foresee for free<br />AccessMyLibrary iPhone app free (Hope Droid…)<br />Ask me about strategic partnerships (examples)<br />Gale OCLC WorldCat partnership<br />
  32. 32. What We Never Knew Before<br /><ul><li>27% of our users are under 18.
  33. 33. 59% are female.
  34. 34. 29% are college students.
  35. 35. 5% are professors and 6% are teachers.
  36. 36. On any given day, 35% of our users are there for the first time.
  37. 37. 29% found our products via the library website.
  38. 38. 59% found what they were looking for on their first search.
  39. 39. 72% trusted the content more than what they found on Google.
  40. 40. But, 81% still use Google.</li></li></ul><li>Gale Widgets<br />
  41. 41. Are we going to a totally build it yourself world?<br />Imagine IKEA merging with GM...<br />
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  44. 44. Newspapers: Assemble them yourself.<br />Re-imagine the textbook, coursepack, etc. <br />
  45. 45. Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Help them build it.<br />
  46. 46. Will Reading Matter?Are your staff confusing books and reading?<br />Audiobooks, Cengage and eBooks . . . And Google<br />
  47. 47. http://www.flickr.com/photos/keeping-it-real/160822516/<br />
  48. 48. What does your best borrowed report look like?<br />Is your Community different?<br />http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits<br />
  49. 49. What does your book and article or website recommendation blog/RSS feed look like?<br />Who is your star recommender?<br />http://www.flickr.com/photos/matthk/2054262239/<br />
  50. 50. How do your community content<br />reviews do?<br />Who is your best teen reviewer?<br />http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits<br />
  51. 51. How are your web based communities doing?<br />How many dozen are there?<br />http://www.flickr.com/photos/mthiesson/176153663/<br />
  52. 52. Do your users like your video author interviews?<br />Your YouTube DVD trailers?<br />http://www.flickr.com/photos/lori_an/319433801/<br />
  53. 53. Do you offer podcasts?<br />Do you record every story time?<br />Every lecture?<br />
  54. 54. Are you making sense of your collections in a community context?<br /><ul><li>BiblioCommons
  55. 55. ChiliFresh
  56. 56. LibraryThing for Libraries
  57. 57. SOPAC, VuFind, Endeca, etc.
  58. 58. Delicious
  59. 59. Digg
  60. 60. YouTube</li></ul>http://www.flickr.com/photos/lori_an/319433802/in/photostream/<br />
  61. 61. Can you circulate books from anywhere? <br />Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home?<br />http://www.flickr.com/photos/library_mistress/525385533/<br />
  62. 62. http://www.flickr.com/photos/library_mistress/525385511/<br />
  63. 63. The thing about success, is that it’s not about things.<br />Or 2.0 Technology<br />
  64. 64. What do libraries want?<br />Relevance<br />Making a Difference<br />
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  66. 66. Observe Your Users<br />
  67. 67.
  68. 68. NO<br />
  69. 69. OK – Now let’s ask ourselves what our users really, REALLY want.<br />
  70. 70. Self-Service Web Portal<br />
  71. 71. NO<br />
  72. 72. Context is King, not Content.<br />
  73. 73. Do we truly understand their goals?<br />
  74. 74. Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology?<br />Let’s address the human condition.<br />
  75. 75.
  76. 76. Eye Movement Changes<br />
  77. 77. Learning Styles<br />Visual/Spatial (Picture Smart)<br />Verbal/Linguistic (Word Smart)<br />Musical/Rhythmic (Music Smart)<br />Logical/Mathematical (Number Smart)<br />Bodily/Kinesthetic (Body Smart)<br />Interpersonal (People Smart)<br />Intrapersonal (Self Smart)<br />Piaget, Bloom, Gardner, etc.<br />
  78. 78.
  79. 79.
  80. 80. Diabetes Online<br />Yes, Stephen did just say Lizard Spit<br />
  81. 81. Luck / Opportunity<br />
  82. 82. Community<br />
  83. 83. Conversations<br />
  84. 84. Relationships<br />
  85. 85. Community Networks<br />
  86. 86. Life<br />
  87. 87. Alerts<br />
  88. 88. Connection<br />
  89. 89. Personalization<br />
  90. 90. Personalization<br />
  91. 91. I am unique.Understand me.<br />It’s personal.<br />
  92. 92. Don’t limit me!Who are you to limit me?Lift me up!<br />Experience based strategic products<br />e.g. Career Transitions<br /> Community Health<br /> Homework Help<br /> etc. <br />
  93. 93. Comfort<br />
  94. 94. Simplicity<br />
  95. 95. Learning<br />
  96. 96. Literacy<br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<br />Research literacy<br />Academic literacy<br />Etc.<br />Reading literacy<br />Numeracy<br />Critical literacy<br />Social literacy<br />Computer literacy<br />Web literacy<br />Content literacy<br />Written literacy<br />
  97. 97. Play<br />
  98. 98.
  99. 99. Growing up from books,<br />Extending the experience<br />
  100. 100. Where and When They Want It<br />
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  104. 104. Who Are Your Staff Stars?<br />Do Your Users Know Their Names?<br />
  105. 105. Culture<br />Conservation and Protection<br />
  106. 106. The BIG Assumption<br />“The Internet has now progressed to its infancy”<br />Search, Social Networks, Learning, Commerce<br />
  107. 107. Progress<br />
  108. 108.
  109. 109. These are exciting times.<br />Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.<br />
  110. 110. No Quick Fixes<br />
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  112. 112.
  113. 113.
  114. 114. LibrariesCreating the Third Path…<br />
  115. 115. Re-Energizing Libraries<br />
  116. 116.
  117. 117. What is <br />at the heart<br />of libraries?<br />Learning<br />Interaction<br />Community<br />Innovation<br />Passion<br />Progress<br />
  118. 118. What is <br />at the heart<br />of libraries?<br />Is it you?<br />
  119. 119. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Gale Cengage Learning<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />

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