Metronet

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Farmington Hills / Detroit Michigan PPT for Metro Net Library Consortium

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Metronet

  1. 1. Getting our game on:<br />Library Futures<br />Stephen Abram, MLS<br />Metro Net Library Consortium<br />Farmington Hills, MI Nov. 15-16, 2010<br />
  2. 2. Is this graphic correct? What’s wrong?<br />
  3. 3. Is the book in your head?<br />
  4. 4. Frankenbooks? Emotion? Morality?<br />
  5. 5. What is the right device?<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. Watch your readers? What do you see?<br />
  11. 11. Think harder about book components!<br />
  12. 12.
  13. 13.
  14. 14. Whose needs are met by library management systems? <br />
  15. 15.
  16. 16.
  17. 17. Welcome<br />Questions for Today:<br />What is REALLY happening with eBooks?<br />Where is all this change taking us?<br />Do people still value the book? <br />What’s next?<br />What is the role for librarians in our info-future?<br />
  18. 18. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  19. 19. Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />Librarian Positioning<br />
  20. 20. Very Big Secret<br />The Elephant in the Room<br />
  21. 21. Change can happen very fast<br />
  22. 22. The secret<br /><ul><li>We need to overcome:
  23. 23. Fear of leadership
  24. 24. Anti-partner and anti-collaboration ethic
  25. 25. Distrust of ‘size’
  26. 26. The culture of victimization
  27. 27. Introversion
  28. 28. Unsophisticated communication
  29. 29. Fatalism</li></li></ul><li>“Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development.”<br />Find Reasons not Excuses.<br />
  30. 30. Jobs and Libraries<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. Advance Survey Data for the Library of Virginia<br />Stephen Abram<br />Gale, Cengage Learning<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41. Yep – You Get Questions<br />Health and Wellness / Community Health / Nutrition / Diet / RecoveryDIY Do It Yourself Activities and Car RepairGenealogyTest prep (SAT, ACT, occupational tests, etc. etc.)Legal Questions (including family law, divorce, adoption, etc)Hobbies, Games and GardeningLocal HistoryConsumer reviews (Choosing a car, appliance, etc.)Homework Help (grade school)Technology Skills (software, hardware, web)Government Programs, Services and TaxationSelf-help/personal developmentCareers (jobs, counselling, etc.)Reading Choices and recommendations, books & authorsTravel and Vacation, Tourism SupportSupporting College credits, Distance Education, and Adult Continuing EducationPersonal Finance and Investments / Financial LiteracyReligion and spiritualityRetirement and Seniors ServicesGeneral Reference / Quick Answer Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and services, etc.)Coming to America or our Community (Immigration, Moving)Book Clubs / Community Reading / Summer ReadingBusiness. Leadership and ManagementParenting and Child DevelopmentAdult Literacy / ESLEntrepreneurship and ConsultingSmall and Medium-sized Business SupportWorld Cultures/Understanding Our WorldHistory Studies (Civil War, WW2, etc.)Choosing a School, Program/Degree, College or University / College PlanningFinding People / Biographies<br />
  42. 42.
  43. 43. The Baker’s Dozen<br />Health and Wellness / Community Health / Nutrition / Diet / Recovery<br />DIY Do It Yourself Activities and Car Repair<br />Genealogy <br />Test prep (SAT, ACT, occupational tests, etc. etc.)<br />Legal Questions (including family law, divorce, adoption, etc)<br />Hobbies, Games and Gardening<br />Local History<br />Consumer reviews (Choosing a car, appliance, etc.)<br />Homework Help (grade school)<br />Technology Skills (software, hardware, web)<br />Government Programs, Services and Taxation<br />Self-help/personal development<br />Careers (jobs, counselling, etc.)<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50. What We Never Really Knew Before (US/Canada)<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users are under 18.
  51. 51. 59% are female.
  52. 52. 29% are college students.
  53. 53. 5% are professors and 6% are teachers.
  54. 54. On any given day, 35% of our users are there for the very first time!
  55. 55. Only 29% found the databases via the library website.
  56. 56. 59% found what they were looking for on their first search.
  57. 57. 72% trusted our content more than what they found on Google.
  58. 58. But, 81% still use Google.</li></li></ul><li>
  59. 59. GOOG<br />
  60. 60.
  61. 61. As technology advances<br />
  62. 62. Emboldened Librarians hold the key<br />
  63. 63. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  64. 64. News Flash<br />News Flash<br />Tech Shift Happens<br />
  65. 65. People<br />
  66. 66. My son: Zachary<br />
  67. 67.
  68. 68.
  69. 69.
  70. 70. People are Changing<br /><ul><li>Demographic– Millennial, Boomer, Seniors
  71. 71. Increased educational attainment & engagement
  72. 72. eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
  73. 73. Some public libraries are crediting most cardholder growth to e-book accessibility
  74. 74. Personal device proliferation
  75. 75. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle aged – Reframe as social reading
  76. 76. Gaming too. . . Mothers in their 30’s
  77. 77. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  78. 78. eBooks usage is currently largely middle-aged.
  79. 79. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  80. 80. Brain & Developmental Changes
  81. 81. Eye Movement Changes
  82. 82. Massive Behavioural Changes
  83. 83. Major Decline in Crime Rates – 65%+
  84. 84. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Have Students Changed?<br />
  85. 85.
  86. 86.
  87. 87. Discovery & Ideas<br />
  88. 88. Has the future changed?Has our future changed?<br />
  89. 89.
  90. 90. COWS, etc.<br />
  91. 91.
  92. 92.
  93. 93.
  94. 94.
  95. 95. The Future Discovered<br /><ul><li>Stem Cells
  96. 96. fMRI and The Brain
  97. 97. Cloning
  98. 98. Trucking and GPS
  99. 99. Wind and other energy
  100. 100. Nanotechnology
  101. 101. Robotics
  102. 102. Massive Book Digitization
  103. 103. Music
  104. 104. Translation
  105. 105. Streaming Media
  106. 106. Seed Bank</li></li></ul><li>Interdisciplinary<br />Cross-disciplinary<br />Integrated<br />
  107. 107.
  108. 108. A 1965 iPhone<br />
  109. 109. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  110. 110.
  111. 111. Books<br />
  112. 112.
  113. 113.
  114. 114.
  115. 115.
  116. 116.
  117. 117. What does all this mean?<br /><ul><li>The Article level universe
  118. 118. The Chapter and Paragraph Universe
  119. 119. Integrated with Visuals – graphics and charts
  120. 120. Integrated with ‘video’
  121. 121. Integrated with Sound and Speech
  122. 122. Integrated with social web
  123. 123. Integrated with interaction and not just interactivity
  124. 124. How would you enhance a book?</li></li></ul><li>Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  125. 125.
  126. 126.
  127. 127.
  128. 128. Mobility<br />
  129. 129. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  130. 130. Local wired, mobile access ‘everywhere’ to the home and workplace
  131. 131. Geo-awareness: GIS, GPS, GEO-IP, etc.
  132. 132. Wireless as a business strategy (Starbucks)
  133. 133. Mobile dominates
  134. 134. Largest generation</li></li></ul><li>
  135. 135.
  136. 136.
  137. 137.
  138. 138.
  139. 139.
  140. 140.
  141. 141. Emerging Tech that Drives Users to the Library<br /><ul><li>Encyclopedia.com
  142. 142. HighBeam & Questia
  143. 143. WorldCat and linked (meta)data
  144. 144. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  145. 145. Geo-IP features and measures
  146. 146. Satisfaction - Foresee
  147. 147. Watch for more . . .</li></li></ul><li>Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  148. 148. Technology literacy
  149. 149. Information literacy
  150. 150. Media literacy
  151. 151. Adaptive literacy
  152. 152. Research literacy
  153. 153. Academic literacy
  154. 154. Reputation, Etc.
  155. 155. Reading literacy
  156. 156. Numeracy
  157. 157. Critical literacy
  158. 158. Social literacy
  159. 159. Computer literacy
  160. 160. Web literacy
  161. 161. Content literacy
  162. 162. Written literacy</li></li></ul><li>
  163. 163. Can we frame the e-book issue so that it can be addressed rationally?<br />
  164. 164. MindMap: What is a book?<br />Reading<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  165. 165. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  166. 166.
  167. 167. Books <br />
  168. 168. Fiction<br />
  169. 169. Non-Fiction<br />
  170. 170. Encyclopedia<br />
  171. 171. Reference<br />
  172. 172. Directories<br />
  173. 173. Dictionaries<br />
  174. 174. Textbooks<br />
  175. 175. Scholarly<br />
  176. 176. E-Learning<br />
  177. 177.
  178. 178. Steal <br />This <br />Idea<br />
  179. 179. What are the<br />good and bad<br />things about<br />e-books?<br />
  180. 180. Library Goals<br />Be the Bee<br />Or be the Hive<br />Care<br />
  181. 181. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  182. 182. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  183. 183. Majority of library use will be virtual – yes even rural!
  184. 184. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  185. 185. All learning will be blended and continuous
  186. 186. DVD is circulation is dead and most other [physical formats in decline.
  187. 187. Majority of questions will be virtual
  188. 188. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  189. 189. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  190. 190. My Conclusions<br /><ul><li>Content acquisition needs to move up the chain
  191. 191. Mobile will be dominant device
  192. 192. eBook formats will be e-reader dependent for a short time
  193. 193. eBook format to watch is web-based and involves HTML5
  194. 194. Ads vs no ads in books?
  195. 195. Social reading behaviours are primary
  196. 196. Federated search is evolving</li></li></ul><li>What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  197. 197. Who are our core virtual users? Are there gaps?
  198. 198. Does learning happen?
  199. 199. What are user expectations for true satisfaction?
  200. 200. How does library search compare to consumer search like Google and retail or government?
  201. 201. How do people find and connect with library virtual services?
  202. 202. Are end users being successful in their POV?
  203. 203. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  204. 204.
  205. 205.
  206. 206.
  207. 207.
  208. 208.
  209. 209.
  210. 210.
  211. 211.
  212. 212.
  213. 213.
  214. 214.
  215. 215. Serve Everyone!<br />
  216. 216. The power of libraries<br />
  217. 217.
  218. 218. It Takes A Team: Work Together <br />& Pick Each Other Up<br />
  219. 219. It Gets Better.<br />Librarians can help.<br />
  220. 220. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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