Metro directors


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  • WENDY Support is there, not commitment. There is a lot that people don’t know about libraries. Support is only marginally related to use. Don’t focus on users. Perceptions of the librarian are highly relevant to support. “Passionate librarians” who are involved in the community make a difference. The library occupies a clear position as a provider of practical answers and information. This is a crowded space. Reposition. Belief that the library is a transformational force in people’s lives is directly related to their level of funding support. Increasing support may not necessarily mean a trade-off with financial support for other public services. Elected officials are supportive… but not committed to increased funding. Identifying and engaging super supporters and probable supporters is critical.
  • Metro directors

    1. 1. The Future: Digital/Print Library Hybrids Stephen Abram, MLS METRO, Library Directors’ Round Table, Nov. 14, 2012
    2. 2. Funding is Attitudinal … Support versus Commitment
    3. 3. Deer in headlamps slide here.
    4. 4. Library Megatrends
    5. 5. Content FragmentationDigitization’s real impact – non-fictionFormat Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc.eBookseJournalseContentCopyright Issues (NatGeo, Tasini, TPP, SOPA, etc. etc.)Author LawsuitsCitation fragmentation
    6. 6. Beyond TextTextGraphics & ChartsFormulaePicturesMapsVideoAudioGamificationDeep Data MiningAssessmentsEtc. etc.
    7. 7. Walled GardensILSCMSCloud(s)Device dependenciesFormats (e.g. Kindle)AmazonAppleADVICE . . .
    8. 8. Learning Object DiversificationTextbookseLearningLearning Management SystemsCohort Learning EnvironmentsPresentation SystemsVirtual Conference EnvironmentPersonal Learning EnvironmentsCollaboration SoftwareMOOCs
    9. 9. End User FragmentationTeens / Post-MillennialsMillennialsOther demographicsBusiness versus ConsumerThe Device DivideMobility
    10. 10. Search FragmentationConsumer SearchSpecialized SearchProfessional SearchSemantic, Sentiment, Suggestion Search etc.Mobile searchSocial searchAugmented RealitySEOSMOContent SpamGeo-location
    11. 11. Technology FragmentationFeature PhonesSmartphonesTabletsLaptopsDesktopsGaming stationsTelevisionE-ReadersInternet of ThingsBrowsers
    12. 12. 15
    13. 13. Black and WhiteThe polarization of discussionDogmatic vs. Professional positions on: eBooks,access, copyright, etc.
    14. 14. Black & White
    15. 15. Recognize key shifts
    16. 16. OMG – the digital book!23
    17. 17. Trends Differ Slightly by Library SectorPublic LibrariesAcademic Research LibrariesCommunity College LibrariesSchool LibrariesSpecialized LibrariesConsortia
    18. 18. Public LibrariesRecommendations (LibraryThing for Libraries, BiblioCommons, Book Psychic)Community GlueEconomic ImpactProgramsPartnershipsEducation and Learning
    19. 19. Academic Research LibrarieseLearningRepositoriesContent ArchipelagosLibGuidesPatron-driven acquisitionsInformation FluencyDemarcation between Undergrad, Grad and Faculty/Staff strategiesCopyright complianceE-Coursepacks and e-ReservesStrategic budgetingPartnerships
    20. 20. Community College and UndergradInformation LiteracyDistance education and eLearningTextbooks, Reserves, Coursepacks, e-allMOOCsMobilityCollections for new degrees and certifications
    21. 21. School LibrariesCommon Core21st Century LearningFuture of the TextbookScaffolded Information Literacy / FluencyFiltersStaff and Faculty relationshipsClassroom pages
    22. 22. Specialized LibrariesIntranetsMS SharePointRelationship buildingEmbedded Librarianship
    23. 23. ConsortiaDPLALibrary RenewalEveryLibrary Advocacy PACOCLC Linked Data3M e-booksCALIFA / Douglas County initiativesCloud initiatives
    24. 24. So what is the answer?Where are the real pain points?
    25. 25. Grocery Stores
    26. 26. Grocery Stores
    27. 27. Grocery Stores
    28. 28. Cookbooks, Chefs . . .
    29. 29. Cookbooks, Chefs . . .
    30. 30. Meals
    31. 31. Let’s thinkThink: Are you thinking food, courses,days, weekly plan, or nutrition overall?What is a meal in library end-user community or research, education andlearning terms?
    33. 33. What are the real issues?Craft versus Industrial StrengthPilot, Project, Initiative versus Portfolio StrategyHand knitted prototypes versus Productione.g. Information Literacy initiatives Discovery versus Search versus Deep Search eLearning unitsStrategic Analytics Value measures Behaviours
    34. 34. What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. often believe a lot that isn’t We true. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
    35. 35. Be More Open to the Users’ Path
    36. 36. What Would You Attempt IfYou Knew You Would NotFail?
    37. 37. My Humble Recommendations Focus on the user, I mean really Pilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Member, Researcher and Learner driven strategies first Associations, Consortia and Collaboratives Fundraising Reorganize for simplicity and flexibility Teams (business or sport)
    38. 38. My Humble Recommendations Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research. Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
    39. 39. Get to where the user is.eLearning, Mobile, Distant, VirtualTools
    40. 40. My Humble Recommendations Design for frictionless access using such opportunities as geo-IP and mobile ready websites Test everything in all browsers – mobile or not – all devices. Invest in usability research aimed at the user experience and test and learn from it and share your learning. Don’t prioritize the librarian experience first Watch key developments in major publishing spaces – retail, video, kiddy lit, textbooks, e-learning, fiction, etc. Spot the differences and opportunities
    41. 41. My Personal Hobby Horses This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term for operating systems and content formats. This is good since competition drives innovation and we’re in a Renaissance not an end game right now. Engage in critical thinking not raw criticism. Be constructive. Critical thinking is not part of dogma or religious fervor or fan boy behavior.
    42. 42. My Personal Hobby Horses This is an evolution not a revolution Perfectionism will not move us forward at this juncture. Really understand the digital divide and remove your economic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics and comprehensiveness. Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
    43. 43. My Personal Hobby Horses This is an evolution not a revolution We need to revisit the concept of preservation, archives, repositories, and conservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, preservation, and collection development.
    44. 44. The power of libraries
    45. 45. A Third Path
    46. 46. Smelly OrYellow SexLiquid Appeal?
    47. 47. Focus on the Whole Experience
    48. 48. Until the lion learns to write her own story,the story will always be from the perspective of the hunter not the hunted.
    49. 49. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 Stephen’s Lighthouse Blog Facebook, Pinterest: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1