Manitoba LA 2010


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Manitoba LA 2010

  1. 1. The Power of Library Partnerships: Collaboration Thoughts<br />Stephen Abram, MLS, FSLA<br />Manitoba Library Association Conference<br />Winnipeg, MB<br />May 18, 2010<br />
  2. 2.
  3. 3. CHANGE<br />
  4. 4.
  5. 5. The BIG Challenge<br />“The Internet has now progressed to its infancy”<br />Search, Social Networks, Learning, Commerce<br />
  6. 6.
  7. 7. What’s on your minds?<br />Usually a sense that something is not quite right…..<br /> Questioning of where functions fit….of roles….of responsibilities…<br /> Questioning of whether collaborative technologies “belong” in “work”<br /> Questioning of how to organize functions of a library when those functions are so engrained<br /> Questioning of where a job starts and stops…. of where work starts and stops…..of skills required for jobs….<br />
  8. 8. Slides<br />These PPT slides will be at my blog ‘Stephen’s Lighthouse’ <br /><br />
  9. 9. Are you being heard?<br />
  10. 10.
  11. 11. Will we find our voice?<br />Bing<br />Google<br />Facebook<br />Social Media (Twitter)<br />Libraries<br />
  12. 12. Differences in the Private and Public Sector Approaches to Development<br />Public Sector<br /><ul><li>Collaborative advantage is the ideal
  13. 13. Good service is the key to long-term existence
  14. 14. Focus on citizens and social contract
  15. 15. Political agendas and government imperatives
  16. 16. Responsibility to parliament and to citizens
  17. 17. Wise use of tax dollars
  18. 18. Risk averse
  19. 19. Making a positive impact on society is a strong motivator
  20. 20. Other departments, levels of government, unions
  21. 21. e-Government is the challenge
  22. 22. Focus on “process”</li></ul>Private Sector <br /><ul><li>Competitive advantage is the ideal
  23. 23. Innovation is key to long-term existence
  24. 24. Focus on clients and marketshare
  25. 25. Business strategies
  26. 26. Responsibility to shareholders or owner/investors
  27. 27. Increasing revenue
  28. 28. Risk oriented
  29. 29. Economic success is a prime personal motivator
  30. 30. Competitors, partners and allies
  31. 31. e-Business is the challenge
  32. 32. Focus on “results”</li></li></ul><li>The Beverly Hillbillies<br />
  33. 33.
  34. 34. The Fork in the Road<br />
  35. 35. Let’s be honest about it.<br />“Everything’s free and easy on the web. Why do we need libraries (and by extension librarians) anymore?<br />Really? ? ? ? ? ? ?<br />
  36. 36. Let’s be honest about it.<br />“Everything’s free and easy on the web. Why do we need libraries (and by extension librarians) anymore?<br />Who do they think built this stuff? (Google, Yahoo, Boole, Intranets evolve, CKO, etc.)<br />CA’s and MBA’s<br />The law and lawyers<br />Medicine and doctors and allied health professions<br />Information and Knowledge Economy<br />
  37. 37. Do they love us?<br />The opposite of intelligence is stupidity.<br />The opposite is love is indifference.<br />The root of information is “to inform”<br />The opposite of inform is to misinform.<br />So, it follows that ad ranked information is manipulated. <br />Organizations that depend on SEO driven relevance are manipulable.<br />It’s getting stronger with geo-enabled search and results <br />
  38. 38. Where is the <br />Leadership?<br />
  39. 39. What are the <br />drivers of <br />change today?<br />
  40. 40. Our Future (90% probability)<br />Libraries and their publishers/vendors are in a symbiotic relationship.<br />The book isn’t dead. It’s just very different. Learn to live with this permanent change – especially Google in June<br />Newspapers are dead. News isn’t. It costs more to print and distribute the New York Times annually than to give every subscriber a Kindle. (Let alone an iPhone application).<br />Publishing models are in the midst of transformational change. New business models of added-value (e.g. Kindle for libraries, phone books.)<br />The cost of delivery matters. Traditional media are too capital intensive. Models change, slow then fast.<br />Libraries will not go away – they will be different. Bundles of services, changing physical space.<br />Why should there be more than one library? <br />The question isn’t, “What is the future of the book?” It should be “What are the behaviours and ecology of reading in the future?”<br />Books – Flash and PDF, Second Life Books, Vanity publishing, Long Tail, Community publishing, Sound/Audio hybrids (transformational rights).<br />Human understanding – Bloom’s taxonomy, Gardner, Genome (Shyness, dyslexia, etc.), MRI’s of reading, Eye tracking, etc.<br />
  41. 41. Economic Future (90%)<br />Auto industry in North America ends (assembly not manufacturing, distribution, repair, databases) Political influence<br />Financial services will be completely re-made – re-regulation in US.<br />Traditional industries are more knowledge based from an employment perspective (agriculture, mining, oil, energy, and manufacturing).<br />Low wage economy is in hospitality, retail, transportation, tourism, etc.<br />Newspapers are vanishing, magazines are in worse shape than is acknowledged. Book’s channels of manufacturing, distribution and sales are in upheaval.<br />Broadcast media are reshaping (TV/Cable have 30% laptop in EU, 100% on phone in Japan/Korea) (TV white space – Google, June 2009) (Blockbuster & NetFlix failing), Long Tail<br />Education and R&D are growing - eLearning and Distance Education (70% single mom’s, LS – SJSU, Syracuse + 10 others, iSchools)<br />Major growth in medicine, healthcare, etc.<br />Music is more than music – iTunes – SDI, Nature – Discovery Channel, audio-books, MP3, case lectures, Big 4 Music vs. web MP3 surrender 2011<br />Gaming – not just games, Syracuse, largest publisher, military<br />
  42. 42. Library Responses<br />Integrated Collection development – community, curriculum, learning, e-learning<br />Productivity push – SaaS, real consortia<br />Gaming – Wii, Military, Syracuse, Scott Nicholson, ALA<br />Public Good, national competitive advantage, private advantage<br />Economic advocacy, REAL competitive advantage<br />Focus on FIND: Visual literacy and Faceted Search (Enterprise, Brainware, Endeca, Vivisimo, Grokker, AquaBrowser. Encore, Primo, VuFind...)<br />Linked Data Organization: Taxonomies, Ontologies, Classification, etc.<br />Social literacy, information literacy, Cautionary stories<br />Special collections, local history, IRs<br />Museology, curation, display, retail, Paco Underhill (NJ)<br />Libraries protect reading and knowledge, social glue, not just books.<br />Recommendations (Amazon, B&N, Borders, LibraryThing, BiblioCommons, Syndetics, ChiliFresh, SOPAC, VuFind, Delicious, Digg, etc.<br />
  43. 43. The Provocations<br />Librarians must take personal responsibility for their professional development.<br />Librarians must be their own advocates, not victims. No one is going to do this for us. <br />Collection development must be patron-centric and largely patron initiated. (Over-borrowed analysis)<br />Rethink ownership – on-demand, rental, lease, license, Google API, SD API, hybrid models.<br />Network metadata – OCLC, WorldCat Local, NDP, LibraryThing, LC MARC, Google Scholar, etc.)<br />Understand KM and ecosystems<br />Community ecology management – economic, social glue, education, crime, learning 5%, partnerships<br />Unmediated transactions (Circ, ILL, reference) vs. Mediated transformations (research, instruction, storytelling, etc.)<br />ROI on membership organizations (ALA, PLA, SLA, CLA, CASLIS)<br />Retirement opportunity (intergenerational mentoring – train.)<br />Rethink buildings (multiple models, space, WiFi, transitional space, information commons, our organization structures vs. their needs, Community Centers, learning commons.<br />
  44. 44. The New Normal<br />Single core community service portal with branch customization<br />Fully integrated virtual and physical strategies<br />Fully integrated electronic and hard copy collections.<br />Integrated discovery mechanisms – not a single box.<br />Multiple display options based on learning styles and demography.<br />Multicultural, multilingual, multi-ethnic, (Unicode) The dominant culture mindset is dysfunctional – mosaic or melting pot.<br />Text increases and grows but loses overall market share to experiences (gaming), auditory (podcasts and music), Visual (Flickr, pictures), Graphic (charts, graphs, etc.), Moving images (YouTube, Hulu).<br />Silos disintegrate (Special, Government, PL, AL, CL, SL, Mil, K-12, etc.)<br />Instruction, coaching, learning and community as core service strategies.<br />Social glue – loneliness, connection, alienation.<br />SaaS, API – user experience vs. infrastructure – new tech linked-data mindset<br />Consortial, multi-type real collaboration - not just buying groups or collectives for OCLC records – but true collaboration<br />
  45. 45. Are you ready<br />for real <br />collaboration,<br />beyond<br />cooperation?<br />
  46. 46. Some Change Agent Examples<br />Knowledge Ontario<br />The Alberta Library<br />WYLD in Wyoming<br />CKRN (CNSLP)<br />LYRASIS (lately)<br />InfOhio<br />
  47. 47. Innovation Audit Questions<br />Is your organization and governance aligned with change, evolution or revolution needs? (pilots, trials, cross-functional, teams)<br />What are the barriers to change in your organization? What are you doing about it? (Hiring, firing, retirements, reorganization, training, culture shaping).<br />What does your organization innovation scan get you? (Opportunities, can’t work here, why?)<br />How do you choose and schedule? Proactive new priorities are chosen, they don’t occur organically except when reactive (e.g. Cars).<br />How innovative are your influencing strategies?<br />
  48. 48. Two Kinds of Library Folk<br />
  49. 49. Be Important<br />
  50. 50. The questions for organizations<br />How should we be organized to best interact with & delight our clients or patrons?<br />How should we be organized to make the best decisions in the least amount of time?<br />Rephrased…How should people be working together, collaborating, discussing & making decisions?<br />imho<br />
  51. 51. Organization Structure Basics<br />Past structures are not effective for present or future work processes<br />Generally, the younger the staff, the more comfortable with technology, collaboration; more uncomfortable with top-down, “how did they get to that?” decisions<br />Technology impacts organizations; how it impacts depends on people <br />Small, agile groups move faster than large bureaucracies<br />Leadership & followership are CSF’s<br />85/15 rule: process & structure problems beat people problems hands down Jim Clemmer in Firing on all Cylinders<br />
  52. 52. Culture<br />Is there something about the culture of libraries that needs to be saved and something that needs to be discarded? <br />
  53. 53. Organization Design Principles<br />Form follows function<br />Functions change quickly<br />Form drives behavior<br />Reporting relationships create “ties that bind”<br />Collaboration decreases as distance & priorities increase<br />
  54. 54. Organization Design Principles<br /> Organizational forms are tools for shaping your work processes & employee relationships to support your strategic priorities<br />
  55. 55. Organization Focus<br />Structure should create an organizational focus on the right issues at the right time<br />What IS the library’s main focus?<br />
  56. 56. Galbraith’s Star Model<br />2.0 Technology<br />
  57. 57. Imperative that we use the devices, not vice-versa<br /> Ask not what the technology can do for the organization, ask what the organization wants the technology to do for the people<br />
  58. 58. 2.0 libraries<br />2.0 toolbox<br />Access your 2.0 Toolbox Blog <br />Login<br />More Info on the 2.0 Toolbox <br />FAQ<br />Help Resources<br />Blogs @ the 2.0 Toolbox<br />Wikis @ the 2.0 Toolbox<br />blog archives <br />About<br />Admin Stuff<br />Blogs<br />Site Admin<br />Wikis<br />
  59. 59. What I’m finding<br />2.0 libraries are realigning staff on a team-by-team basis<br />They transcend their physical space and funding bodies<br />They recognize it’s the people skills & approach that matter the most<br />They know the larger organizational issues have to be addressed, but….<br />
  60. 60. 2.0 critical success factor<br />Design the structure to exploit the library’s uniqueness, services & people and…..focus on the issues<br />
  61. 61. 2.0 Hierarchies<br />Oh yeah!<br /> Flexible & adaptive<br />“fulfill our deep needs for order & us how we are climbing….give us identity…”<br />Leavitt, HBR, March 2003<br />But!<br /> Can lead to power-abuse, dishonesty, territory posturing, fear & complacency<br />
  62. 62. Who is looking at this?<br />Tom Davenport – Harvard Business Review <br /><ul><li>decision-making, knowledge management & process design
  63. 63. dubious of 2.0 tools changing structure in the near term
  64. 64.</li></ul>Andrew McAfee – Harvard Business School<br /><ul><li>technology perspective
  65. 65. hopeful for the empowering possibilities of 2.0
  66. 66.</li></ul>The future of especially their /blog<br /><ul><li>based on Charlie Grantham’s Future of Work book (great)</li></ul>4. Jessica Lipnack – author of Virtual Teams<br /><ul><li> - fantastic
  67. 67. OrgScope & working papers</li></li></ul><li>Who is looking at this?<br />“a dynamic flow of power and authority based on trust, knowledge, credibility and a focus on results enabled by interconnected people and technology.” <br /><br />Jon Husband<br />Techno-anthropologist<br />
  68. 68. Should you be asking those questions?<br />“Good people in a poorly designed organizational structure fail, while average people in a healthy organization succeed.”<br />N. Dean Meyer and Associates<br />Structure that is not supportive or strategic will never succeed, regardless of technology<br />
  69. 69. So what are the tools?<br />What is the future architecture of work?<br />
  70. 70. AMAZON<br />
  71. 71.<br />
  72. 72.<br />
  73. 73.
  74. 74. The<br />Sharing<br />Economy<br />
  75. 75. Collaboration Suite<br />Wikis<br />
  76. 76. Collaboration Suite<br />Tagging<br />
  77. 77. Collaboration Suite<br />The Cloud<br />
  78. 78. Get Good at The Cloud<br />
  79. 79. Collaboration Suite<br />Blogs<br />
  80. 80. Collaboration Suite<br />Photos<br />
  81. 81. Collaboration Suite<br />SlideShare<br />
  82. 82. Collaboration Suite<br />Mobile<br />
  83. 83.
  84. 84. Next up:Geo-IP<br />
  85. 85. Collaboration Suite<br />Social Networks<br />
  86. 86. Community Networks<br />
  87. 87. Be Where Your Users Are<br />
  88. 88. Geo-Social 4Sq/Gowalla<br />
  89. 89.
  90. 90. How should I get there from here?<br />
  91. 91. 2.0 is about play<br />
  92. 92. 23 Learning 2.0 Things<br />Week 1: Introduction and Adult Learning<br />Week 2: Blogging<br />Week 3: Photos & Images<br />Week 4: RSS & Newsreaders<br />Week 5: Play Week<br />Week 6: Tagging, Folksonomies & Technorati<br />Week 7: Wikis<br />Week 8: Online Applications & Tools<br />Week 9: Podcasts, Video & Downloadable audio<br />
  93. 93. Build a Sandbox<br />Real mobile devices: e-readers, iPods, MP3 players, video, smart phones, texters, Kindles, Sony Readers, etc.<br />Podcasts, Streaming Media<br />Special PC’s: disability compliance, streaming media, IM groups, VR (both kinds)<br />Gaming stations<br />
  94. 94. Play<br />
  95. 95. Be a Lab Rat!Experiment, continuously<br />
  96. 96. Why should anyone collaborate with you?<br />
  97. 97. What We Never Knew<br /><ul><li>27% of our users are under 18.
  98. 98. 59% are female.
  99. 99. 29% are college students.
  100. 100. 5% are professors and 6% are teachers.
  101. 101. On any given day, 35% of our users are there for the first time.
  102. 102. 29% found our products via the library website.
  103. 103. 59% found what they were looking for on their first search.
  104. 104. 72% trusted the content more than what they found on Google.
  105. 105. But, 81% still use Google.</li></li></ul><li>Achieving Scale<br /><br />AccessMyLibrary App – public libraries<br />AccessMyLibrary App – K-12 libraries<br />HighBeam<br />Questia<br />Free Websites<br />Free Widgets<br />Facebook widgets<br />Advocacy<br />
  106. 106.
  107. 107.
  108. 108. Don’t let this ecology scare you.<br />
  109. 109.
  110. 110.
  111. 111.
  112. 112.
  113. 113.
  114. 114.
  115. 115.
  116. 116.
  117. 117.
  118. 118.
  119. 119.
  120. 120. What is the scariest scenario?I have an archaeology background . . .<br />
  121. 121.
  122. 122.
  123. 123.
  124. 124.
  125. 125.
  126. 126.
  127. 127.
  128. 128. Thanks!<br />Stephen Abram, MLS, FSLA<br />VP Strategic partnerships and markets<br />Gale Cengage Learning<br />Cel: 416-669-4855<br /><br /><br />Stephen’s Lighthouse Blog<br /><br />