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The Power of Library Partnerships: Collaboration Thoughts Stephen Abram, MLS, FSLA Manitoba Library Association Conference Winnipeg, MB May 18, 2010
CHANGE
The BIG Challenge “The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce
What’s on your minds? Usually a sense that something is not quite right…..   Questioning of where functions fit….of roles….of responsibilities…   Questioning of whether collaborative technologies “belong” in “work”    Questioning of how to organize functions of a library when those functions are so engrained    Questioning of where a job starts and stops…. of where work starts and stops…..of skills required for jobs….
Slides These PPT slides will be at my  blog ‘Stephen’s Lighthouse’  http://stephenslighthouse.com
Are you being heard?
Will we find our voice? Bing Google Facebook Social Media (Twitter) Libraries
Differences in the Private and Public Sector Approaches to Development Public Sector ,[object Object]
Good service is the key to long-term existence
Focus on citizens and social contract
Political agendas and government imperatives
Responsibility to parliament and to citizens
Wise use of tax dollars
Risk averse
Making a positive impact on society is a strong motivator
Other departments, levels of government, unions
e-Government is the challenge
Focus on “process”Private Sector	 ,[object Object]
Innovation is key to long-term existence
Focus on clients and marketshare
Business strategies
Responsibility to shareholders or owner/investors
Increasing revenue
Risk oriented
Economic success is a prime personal motivator
Competitors, partners and allies
e-Business is the challenge
Focus on “results”,[object Object]
The Fork in the Road
Let’s be honest about it. “Everything’s free and easy on the web.  Why do we need libraries (and by extension librarians) anymore? Really? ? ? ? ? ? ?
Let’s be honest about it. “Everything’s free and easy on the web.  Why do we need libraries (and by extension librarians) anymore? Who do they think built this stuff? (Google, Yahoo, Boole, Intranets evolve, CKO, etc.) CA’s and MBA’s The law and lawyers Medicine and doctors and allied health professions Information and Knowledge Economy
Do they love us? The opposite of intelligence is stupidity. The opposite is love is indifference. The root of information is “to inform” The opposite of inform is to misinform. So, it follows that ad ranked information is manipulated.  Organizations that depend on SEO driven relevance are manipulable. It’s getting stronger with geo-enabled search and results
Where is the  Leadership?
What are the  drivers of  change today?
Our Future (90% probability) Libraries and their publishers/vendors are in a symbiotic relationship. The book isn’t dead.  It’s just very different.  Learn to live with this permanent change – especially Google in June Newspapers are dead.  News isn’t. It costs more to print and distribute the New York Times annually than to give every subscriber a Kindle.  (Let alone an iPhone application). Publishing models are in the midst of transformational change.  New business models of added-value (e.g. Kindle for libraries, phone books.) The cost of delivery matters.  Traditional media are too capital intensive.  Models change, slow then fast. Libraries will not go away – they will be different.  Bundles of services, changing physical space. Why should there be more than one library?    The question isn’t, “What is the future of the book?”  It should be “What are the behaviours and ecology of reading in the future?” Books – Flash and PDF, Second Life Books, Vanity publishing, Long Tail, Community publishing, Sound/Audio hybrids (transformational rights). Human understanding – Bloom’s taxonomy, Gardner, Genome (Shyness, dyslexia, etc.), MRI’s of reading, Eye tracking, etc.
Economic Future (90%) Auto industry in North America ends (assembly not manufacturing, distribution, repair, databases)  Political influence Financial services will be completely re-made – re-regulation in US. Traditional industries are more knowledge based from an employment perspective (agriculture, mining, oil, energy, and manufacturing). Low wage economy is in hospitality, retail, transportation, tourism, etc. Newspapers are vanishing, magazines are in worse shape than is acknowledged.  Book’s channels of manufacturing, distribution and sales are in upheaval. Broadcast media are reshaping (TV/Cable have 30% laptop in EU, 100% on phone in Japan/Korea) (TV white space – Google, June 2009) (Blockbuster & NetFlix failing), Long Tail Education and R&D are growing - eLearning and Distance Education (70% single mom’s, LS – SJSU, Syracuse + 10 others, iSchools) Major growth in medicine, healthcare, etc. Music is more than music – iTunes – SDI, Nature – Discovery Channel, audio-books, MP3, case lectures, Big 4 Music vs. web MP3 surrender 2011 Gaming – not just games, Syracuse, largest publisher, military
Library Responses Integrated Collection development – community, curriculum, learning, e-learning Productivity push – SaaS, real consortia Gaming – Wii, Military, Syracuse, Scott Nicholson, ALA Public Good, national competitive advantage, private advantage Economic advocacy, REAL competitive advantage Focus on FIND: Visual literacy and Faceted Search (Enterprise, Brainware, Endeca, Vivisimo, Grokker, AquaBrowser. Encore, Primo, VuFind...) Linked Data Organization: Taxonomies, Ontologies, Classification, etc. Social literacy, information literacy, Cautionary stories Special collections, local history, IRs Museology, curation, display, retail, Paco Underhill (NJ) Libraries protect reading and knowledge, social glue, not just books. Recommendations (Amazon, B&N, Borders, LibraryThing, BiblioCommons, Syndetics, ChiliFresh, SOPAC, VuFind, Delicious, Digg, etc.
The Provocations Librarians must take personal responsibility for their professional development. Librarians must be their own advocates, not victims.  No one is going to do this for us.  Collection development must be patron-centric and largely patron initiated. (Over-borrowed analysis) Rethink ownership – on-demand, rental, lease, license, Google API, SD API, hybrid models. Network metadata – OCLC, WorldCat Local, NDP, LibraryThing, LC MARC, Google Scholar, etc.) Understand KM and ecosystems Community ecology management – economic, social glue, education, crime, learning 5%, partnerships Unmediated transactions (Circ, ILL, reference) vs. Mediated transformations (research, instruction, storytelling, etc.) ROI on membership organizations (ALA, PLA, SLA, CLA,  CASLIS) Retirement opportunity (intergenerational mentoring – train.) Rethink buildings (multiple models, space, WiFi, transitional space, information commons, our organization structures vs. their needs, Community Centers, learning commons.
The New Normal Single core community service portal with branch customization Fully integrated virtual and physical strategies Fully integrated electronic and hard copy collections. Integrated discovery mechanisms – not a single box. Multiple display options based on learning styles and demography. Multicultural, multilingual, multi-ethnic, (Unicode) The dominant culture mindset is dysfunctional – mosaic or melting pot. Text increases and grows but loses overall market share to experiences (gaming), auditory (podcasts and music), Visual (Flickr, pictures), Graphic (charts, graphs, etc.), Moving images (YouTube, Hulu). Silos disintegrate (Special, Government, PL, AL, CL, SL, Mil, K-12, etc.) Instruction, coaching, learning and community as core service strategies. Social glue – loneliness, connection, alienation. SaaS, API – user experience vs. infrastructure – new tech linked-data mindset Consortial, multi-type real collaboration - not just buying groups or collectives for OCLC records – but true collaboration
Are you ready for real  collaboration, beyond cooperation?
Some Change Agent Examples Knowledge Ontario The Alberta Library WYLD in Wyoming CKRN (CNSLP) LYRASIS (lately) InfOhio
Innovation Audit Questions Is your organization and governance aligned with change, evolution or revolution needs? (pilots, trials, cross-functional, teams) What are the barriers to change in your organization?  What are you doing about it? (Hiring, firing, retirements, reorganization, training, culture shaping). What does your organization innovation scan get you? (Opportunities, can’t work here, why?) How do you choose and schedule? Proactive new priorities are chosen, they don’t occur organically except when reactive (e.g. Cars). How innovative are your influencing strategies?
Two Kinds of Library Folk
Be Important
The questions for organizations How should we be organized to best interact with & delight our clients or patrons? How should we be organized to make the best decisions in the least amount of time? Rephrased…How should people be working together, collaborating, discussing & making decisions? imho
Organization Structure Basics Past structures are not effective for present or future work processes Generally, the younger the staff, the more comfortable with technology, collaboration; more uncomfortable with top-down, “how did they get to that?” decisions Technology impacts organizations; how it impacts depends on people  Small, agile groups move faster than large bureaucracies Leadership & followership are CSF’s 85/15 rule: process & structure problems beat people problems hands down                Jim Clemmer in Firing on all Cylinders
Culture Is there something about the culture of libraries that needs to be saved and something that needs to be discarded?
Organization Design Principles Form follows function Functions change quickly Form drives behavior Reporting relationships create “ties that bind” Collaboration decreases as distance & priorities increase
Organization Design Principles    Organizational forms are tools for shaping your work processes  & employee relationships to support your strategic priorities
Organization Focus Structure should create an organizational focus on the right issues at the right time What IS the library’s main focus?
Galbraith’s Star Model 2.0 Technology
Imperative that we use the devices, not vice-versa   Ask not what the technology can do for the organization, ask what the organization wants the technology to do for the people
2.0 libraries 2.0 toolbox Access your 2.0 Toolbox Blog  Login More Info on the 2.0 Toolbox  FAQ Help Resources Blogs @ the 2.0 Toolbox Wikis @ the 2.0 Toolbox blog archives  About Admin Stuff Blogs Site Admin Wikis
What I’m finding 2.0 libraries are realigning staff on a team-by-team basis They transcend their physical space and funding bodies They recognize it’s the people skills & approach that matter the most They know the larger organizational issues have to be addressed, but….
2.0 critical success factor Design the structure to exploit the library’s uniqueness, services & people and…..focus on the issues
2.0 Hierarchies Oh yeah!   Flexible & adaptive “fulfill our deep needs for order & security..show us how we are climbing….give us identity…” Leavitt, HBR, March 2003 But!  Can lead to power-abuse, dishonesty, territory posturing, fear & complacency
Who is looking at this? Tom Davenport – Harvard Business Review  ,[object Object]
dubious of 2.0 tools changing structure in the near term
http://blogs.harvardbusiness.org/davenport/Andrew McAfee – Harvard Business School ,[object Object]
hopeful for the empowering possibilities of 2.0
http://andrewmcafee.org/blog/The future of work.net especially their /blog ,[object Object],4. Jessica Lipnack – author of Virtual Teams ,[object Object]
OrgScope & working papers,[object Object]
Should you be asking those questions? “Good people in a poorly designed organizational structure fail, while average people in a healthy organization succeed.” N. Dean Meyer and Associates Structure that is not supportive or strategic will never succeed, regardless of technology
So what are the tools? What is the future architecture of work?
AMAZON
http://www.flickr.com/photos/nessman/2590572476/
http://www.flickr.com/photos/briansolis/2735401175/
The Sharing Economy
Collaboration Suite Wikis
Collaboration Suite Tagging
Collaboration Suite The Cloud
Get Good at The Cloud
Collaboration Suite Blogs
Collaboration Suite Photos
Collaboration Suite SlideShare
Collaboration Suite Mobile
Next up:Geo-IP
Collaboration Suite Social Networks
Community Networks
Be Where Your Users Are
Geo-Social 4Sq/Gowalla
How should I get there from here?
2.0 is about play
 23 Learning 2.0 Things Week 1: Introduction and Adult Learning Week 2: Blogging Week 3: Photos & Images Week 4: RSS & Newsreaders Week 5: Play Week Week 6: Tagging, Folksonomies & Technorati Week 7: Wikis Week 8: Online Applications & Tools Week 9: Podcasts, Video & Downloadable audio
Build a Sandbox Real mobile devices: e-readers, iPods, MP3 players, video, smart phones, texters, Kindles, Sony Readers, etc. Podcasts, Streaming Media Special PC’s: disability compliance, streaming media, IM groups, VR (both kinds) Gaming stations
Play
Be a Lab Rat!Experiment, continuously
Why should anyone collaborate with you?
What We Never Knew ,[object Object]
59% are female.

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Manitoba LA 2010

  • 1. The Power of Library Partnerships: Collaboration Thoughts Stephen Abram, MLS, FSLA Manitoba Library Association Conference Winnipeg, MB May 18, 2010
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  • 5. The BIG Challenge “The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce
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  • 7. What’s on your minds? Usually a sense that something is not quite right….. Questioning of where functions fit….of roles….of responsibilities… Questioning of whether collaborative technologies “belong” in “work” Questioning of how to organize functions of a library when those functions are so engrained Questioning of where a job starts and stops…. of where work starts and stops…..of skills required for jobs….
  • 8. Slides These PPT slides will be at my blog ‘Stephen’s Lighthouse’ http://stephenslighthouse.com
  • 9. Are you being heard?
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  • 11. Will we find our voice? Bing Google Facebook Social Media (Twitter) Libraries
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  • 13. Good service is the key to long-term existence
  • 14. Focus on citizens and social contract
  • 15. Political agendas and government imperatives
  • 17. Wise use of tax dollars
  • 19. Making a positive impact on society is a strong motivator
  • 20. Other departments, levels of government, unions
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  • 23. Innovation is key to long-term existence
  • 24. Focus on clients and marketshare
  • 26. Responsibility to shareholders or owner/investors
  • 29. Economic success is a prime personal motivator
  • 31. e-Business is the challenge
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  • 34. The Fork in the Road
  • 35. Let’s be honest about it. “Everything’s free and easy on the web. Why do we need libraries (and by extension librarians) anymore? Really? ? ? ? ? ? ?
  • 36. Let’s be honest about it. “Everything’s free and easy on the web. Why do we need libraries (and by extension librarians) anymore? Who do they think built this stuff? (Google, Yahoo, Boole, Intranets evolve, CKO, etc.) CA’s and MBA’s The law and lawyers Medicine and doctors and allied health professions Information and Knowledge Economy
  • 37. Do they love us? The opposite of intelligence is stupidity. The opposite is love is indifference. The root of information is “to inform” The opposite of inform is to misinform. So, it follows that ad ranked information is manipulated. Organizations that depend on SEO driven relevance are manipulable. It’s getting stronger with geo-enabled search and results
  • 38. Where is the Leadership?
  • 39. What are the drivers of change today?
  • 40. Our Future (90% probability) Libraries and their publishers/vendors are in a symbiotic relationship. The book isn’t dead. It’s just very different. Learn to live with this permanent change – especially Google in June Newspapers are dead. News isn’t. It costs more to print and distribute the New York Times annually than to give every subscriber a Kindle. (Let alone an iPhone application). Publishing models are in the midst of transformational change. New business models of added-value (e.g. Kindle for libraries, phone books.) The cost of delivery matters. Traditional media are too capital intensive. Models change, slow then fast. Libraries will not go away – they will be different. Bundles of services, changing physical space. Why should there be more than one library? The question isn’t, “What is the future of the book?” It should be “What are the behaviours and ecology of reading in the future?” Books – Flash and PDF, Second Life Books, Vanity publishing, Long Tail, Community publishing, Sound/Audio hybrids (transformational rights). Human understanding – Bloom’s taxonomy, Gardner, Genome (Shyness, dyslexia, etc.), MRI’s of reading, Eye tracking, etc.
  • 41. Economic Future (90%) Auto industry in North America ends (assembly not manufacturing, distribution, repair, databases) Political influence Financial services will be completely re-made – re-regulation in US. Traditional industries are more knowledge based from an employment perspective (agriculture, mining, oil, energy, and manufacturing). Low wage economy is in hospitality, retail, transportation, tourism, etc. Newspapers are vanishing, magazines are in worse shape than is acknowledged. Book’s channels of manufacturing, distribution and sales are in upheaval. Broadcast media are reshaping (TV/Cable have 30% laptop in EU, 100% on phone in Japan/Korea) (TV white space – Google, June 2009) (Blockbuster & NetFlix failing), Long Tail Education and R&D are growing - eLearning and Distance Education (70% single mom’s, LS – SJSU, Syracuse + 10 others, iSchools) Major growth in medicine, healthcare, etc. Music is more than music – iTunes – SDI, Nature – Discovery Channel, audio-books, MP3, case lectures, Big 4 Music vs. web MP3 surrender 2011 Gaming – not just games, Syracuse, largest publisher, military
  • 42. Library Responses Integrated Collection development – community, curriculum, learning, e-learning Productivity push – SaaS, real consortia Gaming – Wii, Military, Syracuse, Scott Nicholson, ALA Public Good, national competitive advantage, private advantage Economic advocacy, REAL competitive advantage Focus on FIND: Visual literacy and Faceted Search (Enterprise, Brainware, Endeca, Vivisimo, Grokker, AquaBrowser. Encore, Primo, VuFind...) Linked Data Organization: Taxonomies, Ontologies, Classification, etc. Social literacy, information literacy, Cautionary stories Special collections, local history, IRs Museology, curation, display, retail, Paco Underhill (NJ) Libraries protect reading and knowledge, social glue, not just books. Recommendations (Amazon, B&N, Borders, LibraryThing, BiblioCommons, Syndetics, ChiliFresh, SOPAC, VuFind, Delicious, Digg, etc.
  • 43. The Provocations Librarians must take personal responsibility for their professional development. Librarians must be their own advocates, not victims. No one is going to do this for us. Collection development must be patron-centric and largely patron initiated. (Over-borrowed analysis) Rethink ownership – on-demand, rental, lease, license, Google API, SD API, hybrid models. Network metadata – OCLC, WorldCat Local, NDP, LibraryThing, LC MARC, Google Scholar, etc.) Understand KM and ecosystems Community ecology management – economic, social glue, education, crime, learning 5%, partnerships Unmediated transactions (Circ, ILL, reference) vs. Mediated transformations (research, instruction, storytelling, etc.) ROI on membership organizations (ALA, PLA, SLA, CLA, CASLIS) Retirement opportunity (intergenerational mentoring – train.) Rethink buildings (multiple models, space, WiFi, transitional space, information commons, our organization structures vs. their needs, Community Centers, learning commons.
  • 44. The New Normal Single core community service portal with branch customization Fully integrated virtual and physical strategies Fully integrated electronic and hard copy collections. Integrated discovery mechanisms – not a single box. Multiple display options based on learning styles and demography. Multicultural, multilingual, multi-ethnic, (Unicode) The dominant culture mindset is dysfunctional – mosaic or melting pot. Text increases and grows but loses overall market share to experiences (gaming), auditory (podcasts and music), Visual (Flickr, pictures), Graphic (charts, graphs, etc.), Moving images (YouTube, Hulu). Silos disintegrate (Special, Government, PL, AL, CL, SL, Mil, K-12, etc.) Instruction, coaching, learning and community as core service strategies. Social glue – loneliness, connection, alienation. SaaS, API – user experience vs. infrastructure – new tech linked-data mindset Consortial, multi-type real collaboration - not just buying groups or collectives for OCLC records – but true collaboration
  • 45. Are you ready for real collaboration, beyond cooperation?
  • 46. Some Change Agent Examples Knowledge Ontario The Alberta Library WYLD in Wyoming CKRN (CNSLP) LYRASIS (lately) InfOhio
  • 47. Innovation Audit Questions Is your organization and governance aligned with change, evolution or revolution needs? (pilots, trials, cross-functional, teams) What are the barriers to change in your organization? What are you doing about it? (Hiring, firing, retirements, reorganization, training, culture shaping). What does your organization innovation scan get you? (Opportunities, can’t work here, why?) How do you choose and schedule? Proactive new priorities are chosen, they don’t occur organically except when reactive (e.g. Cars). How innovative are your influencing strategies?
  • 48. Two Kinds of Library Folk
  • 50. The questions for organizations How should we be organized to best interact with & delight our clients or patrons? How should we be organized to make the best decisions in the least amount of time? Rephrased…How should people be working together, collaborating, discussing & making decisions? imho
  • 51. Organization Structure Basics Past structures are not effective for present or future work processes Generally, the younger the staff, the more comfortable with technology, collaboration; more uncomfortable with top-down, “how did they get to that?” decisions Technology impacts organizations; how it impacts depends on people Small, agile groups move faster than large bureaucracies Leadership & followership are CSF’s 85/15 rule: process & structure problems beat people problems hands down Jim Clemmer in Firing on all Cylinders
  • 52. Culture Is there something about the culture of libraries that needs to be saved and something that needs to be discarded?
  • 53. Organization Design Principles Form follows function Functions change quickly Form drives behavior Reporting relationships create “ties that bind” Collaboration decreases as distance & priorities increase
  • 54. Organization Design Principles Organizational forms are tools for shaping your work processes & employee relationships to support your strategic priorities
  • 55. Organization Focus Structure should create an organizational focus on the right issues at the right time What IS the library’s main focus?
  • 56. Galbraith’s Star Model 2.0 Technology
  • 57. Imperative that we use the devices, not vice-versa Ask not what the technology can do for the organization, ask what the organization wants the technology to do for the people
  • 58. 2.0 libraries 2.0 toolbox Access your 2.0 Toolbox Blog Login More Info on the 2.0 Toolbox FAQ Help Resources Blogs @ the 2.0 Toolbox Wikis @ the 2.0 Toolbox blog archives About Admin Stuff Blogs Site Admin Wikis
  • 59. What I’m finding 2.0 libraries are realigning staff on a team-by-team basis They transcend their physical space and funding bodies They recognize it’s the people skills & approach that matter the most They know the larger organizational issues have to be addressed, but….
  • 60. 2.0 critical success factor Design the structure to exploit the library’s uniqueness, services & people and…..focus on the issues
  • 61. 2.0 Hierarchies Oh yeah! Flexible & adaptive “fulfill our deep needs for order & security..show us how we are climbing….give us identity…” Leavitt, HBR, March 2003 But! Can lead to power-abuse, dishonesty, territory posturing, fear & complacency
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  • 63. dubious of 2.0 tools changing structure in the near term
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  • 65. hopeful for the empowering possibilities of 2.0
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  • 68. Should you be asking those questions? “Good people in a poorly designed organizational structure fail, while average people in a healthy organization succeed.” N. Dean Meyer and Associates Structure that is not supportive or strategic will never succeed, regardless of technology
  • 69. So what are the tools? What is the future architecture of work?
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  • 78. Get Good at The Cloud
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  • 87. Be Where Your Users Are
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  • 90. How should I get there from here?
  • 91. 2.0 is about play
  • 92. 23 Learning 2.0 Things Week 1: Introduction and Adult Learning Week 2: Blogging Week 3: Photos & Images Week 4: RSS & Newsreaders Week 5: Play Week Week 6: Tagging, Folksonomies & Technorati Week 7: Wikis Week 8: Online Applications & Tools Week 9: Podcasts, Video & Downloadable audio
  • 93. Build a Sandbox Real mobile devices: e-readers, iPods, MP3 players, video, smart phones, texters, Kindles, Sony Readers, etc. Podcasts, Streaming Media Special PC’s: disability compliance, streaming media, IM groups, VR (both kinds) Gaming stations
  • 94. Play
  • 95. Be a Lab Rat!Experiment, continuously
  • 96. Why should anyone collaborate with you?
  • 97.
  • 99. 29% are college students.
  • 100. 5% are professors and 6% are teachers.
  • 101. On any given day, 35% of our users are there for the first time.
  • 102. 29% found our products via the library website.
  • 103. 59% found what they were looking for on their first search.
  • 104. 72% trusted the content more than what they found on Google.
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  • 107.
  • 108. Don’t let this ecology scare you.
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  • 120. What is the scariest scenario?I have an archaeology background . . .
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  • 128. Thanks! Stephen Abram, MLS, FSLA VP Strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 stephen.abram@cengage.com http://www.gale.com Stephen’s Lighthouse Blog http://stephenslighthouse.com