Illinois su sept27-2012

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Illinois su sept27-2012

  1. 1. FrankenLibraries:or FrankentopiaThe Jackson LectureStephen AbramGale Cengage LearningIllinois State University Sept. 27, 2012
  2. 2. Library Megatrends
  3. 3. Trends Differ by Library SectorAll will be affected to a greater or lesser degree by these trends and theimpact will be different but all are relevant to:• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
  4. 4. Content FragmentationDigitization’s real impact – non-fictionFormat Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc.eBookseJournalseContentCopyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.)Author LawsuitsCitation fragmentation
  5. 5. Beyond TextTextGraphics & ChartsFormulaePicturesMapsVideoAudioGamificationDeep Data MiningSharing – notes, highlights, reviews, opinions, correcti0ns, commentaryAssessmentsSoundtracksEtc. etc.
  6. 6. Walled GardensILSCMSCloud(s)Device dependenciesFormat dependencies (e.g. Kindle or PDF)AmazonAppleADVICE . . .
  7. 7. Learning Object Diversificationand FragmentationTextbookseLearningLearning Management SystemsCohort Learning EnvironmentsPresentation SystemsVirtual Conference EnvironmentPersonal Learning EnvironmentsCollaboration SoftwareMOOCs
  8. 8. End User FragmentationTeens / Post-MillennialsMillennialsOther demographicsBusiness versus ConsumerThe Device DivideMobilityHaves and Have-nots
  9. 9. Search FragmentationConsumer SearchSpecialized SearchProfessional SearchSemantic, Sentiment, Suggestion Search etc.Mobile searchSocial searchAugmented RealitySEOSMOContent SpamGeo-location
  10. 10. Technology FragmentationFeature PhonesSmartphonesTabletsLaptopsDesktopsGaming stationsTelevisionE-ReadersInternet of ThingsBrowsers
  11. 11. The polarization of discussionDogmatic vs. Professional positionson: eBooks, access, copyright, etc.
  12. 12. Black & White
  13. 13. Recognize key shifts
  14. 14. Academic Research LibrarieseLearningRepositoriesContent ArchipelagosLibGuidesPatron-driven acquisitionsInformation FluencyDemarcation between Undergrad, Grad and Faculty/Staff strategiesCopyright complianceE-Coursepacks and e-ReservesStrategic budgetingPartnerships
  15. 15. Community College and UndergradInformation LiteracyDistance education and eLearningTextbooks, Reserves, Coursepacks, e-allMOOCsMobilityCollections for new degrees and certifications
  16. 16. School LibrariesCommon Core21st Century LearningFuture of the textbookScaffolded Information Literacy / FluencyFiltersStaff and Faculty relationshipsClassroom pages
  17. 17. Specialized LibrariesIntranetsMS SharePointRelationship buildingEmbedded Librarianship
  18. 18. Public LibrariesRecommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic(Portland (Maine) PL)eBook issues and device trainingCommunity GlueEconomic ImpactPatron-driven acquisitionsExperience PortalsProgramsPartnershipsEducation and LearningLiteracy of all kinds
  19. 19. Consortia: Next Step CooperationDPLALibrary RenewalEveryLibrary Advocacy PACOCLC Linked DataCULC eBook Project3M e-books (CALIFA / Douglas County initiatives)Cloud initiatives
  20. 20. So what is the answer?Where are the real pain points?
  21. 21. Grocery Stores
  22. 22. Grocery Stores
  23. 23. Grocery Stores
  24. 24. Cookbooks, Chefs . . .
  25. 25. Cookbooks, Chefs . . .
  26. 26. Meals
  27. 27. What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction? What differentiates public libraries from Google/Bing?
  28. 28. The Evolutionof Answers
  29. 29. Why do people ask questions?Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
  30. 30. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  31. 31. What are your top 10-20questions?What is the serviceportfolio model that goeswith those?
  32. 32. Reference Facets of theLibrary of Virginia StorySeptember 2010 Survey Data62 of 91 LVA library systems (68%)Thank you!
  33. 33. Relative Patron Interest in Various Areas Finding People / Biographies Choosing a School, Program/Degree, College or University / College Planning History Studies (Civil War, WW2, etc.) World Cultures/Understanding Our World Small and Medium-sized Business Support Entrepreneurship and Consulting Adult Literacy / ESL Parenting and Child Development Business. Leadership and Management Book Clubs / Community Reading / Summer Reading Coming to America or our Community (Immigration, Moving) General Reference / Quick Answer Questions (e.g. telephone … Retirement and Seniors Services Religion and spirituality Personal Finance and Investments / Financial LiteracySupporting College credits, Distance Education, and Adult Continuing Education Travel and Vacation, Tourism Support Reading Choices and recommendations, books & authors Careers (jobs, counseling, etc.) Self-help/personal development Government Programs, Services and Taxation Technology Skills (software, hardware, web) Top 13 Homework Help (grade school) Consumer reviews (Choosing a car, appliance, etc.) Local History Hobbies, Games and Gardening Legal Questions (including family law, divorce, adoption, etc) Test prep (SAT, ACT, occupational tests, etc. etc.) Genealogy DIY Do It Yourself Activities and Car Repair Health and Wellness / Community Health / Nutrition / Diet / Recovery 0.00 0.20 0.40 0.60 0.80 1.00 1.20
  34. 34. What are ISU’sResearch Priorities?What is your meal in library end-user orresearch, and learning terms?Programs, collections, services . . . Portfolio
  35. 35. Let’s thinkWhat is a meal in library end-user orresearch, and learning terms?Think: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?
  36. 36. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  37. 37. Library Space
  38. 38. Library Space ConcernsFirst Impressions: Security, Circ Desks, SignageCleanlinessRetail modelsDisplays (return carts, colour blocking, …)SignageCommunity CommonsBoundariesParking lots and the skirts as public programming spaceStreet fairsPartnershipsGardensWirelessTechnology commons . . . Smart Rooms
  39. 39. What are the real issues?Craft versus Industrial StrengthPilot, Project, Initiative versus Portfolio StrategyHand knitted prototypes versus Productione.g. Information Literacy initiatives Discovery versus Search versus Deep Search eLearning unitsStrategic Analytics Value measures Behaviours
  40. 40. What We Never Really Knew Before (US/Canada) 27% of our users are under 18. 59% are female. We often 29% are college students. believe a lot 5% are professors and 6% are teachers.isn’t that true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
  41. 41. Be More Open to the Users’ Path
  42. 42. What Would You Attempt IfYou Knew You Would NotFail?
  43. 43. My Humble Recommendations Focus on the user, I mean really Pilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Patron-driven strategies first Associations Fundraising Meetings Teams (business or sport)
  44. 44. My Humble RecommendationsActively lobby and educate to ensure that the emerging mobileecosystem supports the values and principles of librarianship forbalance in the rights of end users for use, access, learning andresearch. Support vendors and laws to be as agnostic as possible by ensuringthat, as far as possible your services and content offerings support thewidest range of devices, formats, browsers, and platforms.
  45. 45. Get to where the useris.eLearningMobileDistantTools
  46. 46. My Humble Recommendations Design for frictionless access using such opportunitiesas geo-IP and mobile ready websites Test everything in all browsers – mobile or not – alldevices. Invest in usability research aimed at the user experienceand test and learn from it and share your learning. Don’t prioritize the librarian experience first Watch key developments in major publishing spaces –retail, kiddy lit, textbooks, e-learning, fiction, etc. Sportthe differences and opportunities
  47. 47. My Personal Hobby Horses This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term foroperating systems and content formats. This is good since competition drives innovation andwe’re in a Renaissance not an end game right now. Engage in critical thinking not raw criticism. Beconstructive. Critical thinking is not part of dogma or religious fervoror fan boy behavior.
  48. 48. My Personal Hobby Horses This is an evolution not a revolution Perfectionism will not move us forward at this juncture. Really understand the digital divide and remove youreconomic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics andcomprehensiveness. Get excellent at real measurements, sampling andunderstanding impact and satisfaction.(Analytics, Foresee, Pew)
  49. 49. My Personal Hobby Horses This is an evolution not a revolution We need to revisit the concept ofpreservation, archives, repositories, andconservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements andother features that will challenge librarymetadata, selection policies, and collectiondevelopment.
  50. 50. A Third Path
  51. 51. Smelly OrYellow SexLiquid Appeal?
  52. 52. Consider the Whole Experience
  53. 53. Until the lion learns to write her own story, thestory will always be from the perspective o thehunter not the hunted.
  54. 54. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1

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