Florida librarydirectors

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Florida librarydirectors

  1. 1. The Big Picture:<br />Trends, Technology and Beyond in Libraries<br />Stephen Abram, MLS<br />Florida Library Directors<br />Tallahassee, FL<br />Oct. 13, 2011<br />These slides are available at Stephen’s Lighthouse blog<br />
  2. 2. Change: Are libraries Future Ready?<br />Reducing Suspense:<br />And the answer is . . . .<br />MAYBE<br />
  3. 3. Strategic Choice<br />Are there too many choices?<br />Will disagreements about the<br />future freeze the process?<br />
  4. 4. se·duc·tion (s-dkshn) n.1. a. The act of seducing.b. The condition of being seduced.2. Something that seduces or has the qualities to seduce; an enticement.[Latin sducti, sductin-, from sductus, past participle of sdcere, to lead astray : s-, apart; see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]<br />
  5. 5. Smelly<br />Yellow<br />Liquid<br />Or<br />Sex<br />Appeal?<br />
  6. 6. It’s the Whole Experience<br />
  7. 7. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  8. 8. 7 Gifts to Libraries, Publishers & Booksellers<br />The book isn’t dead or dying. It is evolving.<br />Our users/customers are improving.<br />Technology is going social and can support social acts.<br />The PC isn’t dead, but, again, it’s evolving and more mobile.<br />We know more about our customers than ever before.<br /> Talent, Insight, Community, have social value.<br />Opportunities always exist more in times of change<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Change can happen very fast<br />
  16. 16. Gift #1<br />
  17. 17. The Evolutionof Books<br />
  18. 18.
  19. 19.
  20. 20. GBS<br />
  21. 21. Launched in US on June 30th<br />
  22. 22.
  23. 23. Back Office: Baker & Taylor<br />Expected Launch Fall 2011<br />
  24. 24. Launched July 2011<br />$15 Billion Franchise<br />
  25. 25. Amazon eBook Subscriptions<br />
  26. 26. Can we frame the e-book issue so that it can be addressed rationally?<br />
  27. 27. Why do people read?<br />
  28. 28. Why do people read?<br />To learn<br />To engage in hearing other’s opinions (to agree or disagree or understand)<br />To develop more knowledge about myself and develop as a whole person<br />To be entertained and laugh, to engage and interact<br />To address boredom and the inexorable progress of time<br />To research and keep up-to-date<br />To participate well in civil society (everything from news to voting)<br />To be informed (and maybe smarter)<br />To understand others (individually and culturally)<br />To escape our day-to-day lives<br />To stimulate the imagination and be inspired or spiritual<br /> To write and communicate better through reading others<br /> To teach<br /> To have something to talk about<br />To connect with like-minded people<br />
  29. 29. Fiction<br />
  30. 30. Non-Fiction<br />
  31. 31.
  32. 32.
  33. 33. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . . <br />
  34. 34.
  35. 35.
  36. 36. Gift #2<br />
  37. 37. Content Spam<br />
  38. 38. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  39. 39. Technology literacy
  40. 40. Information literacy
  41. 41. Media literacy
  42. 42. Adaptive literacy
  43. 43. Research literacy
  44. 44. Academic literacy
  45. 45. Reputation, Etc.
  46. 46. Reading literacy
  47. 47. Numeracy
  48. 48. Critical literacy
  49. 49. Social literacy
  50. 50. Computer literacy
  51. 51. Web literacy
  52. 52. Content literacy
  53. 53. Written literacy</li></li></ul><li>
  54. 54. List of content farms and general spammy user generated content sites:<br /><ul><li>Experts Exchange (experts-exchange.com)
  55. 55. eZine Articles (ezinearticles.com)
  56. 56. Find Articles (findarticles.com)
  57. 57. FixYa (fixya.com Helium (helium.com)
  58. 58. Hub Pages (hubpages.com)
  59. 59. InfoBarrel (infobarrel.com)
  60. 60. Livestrong (livestrong.com)
  61. 61. Mahalo (mahalo.com)
  62. 62. Mail Archive (mail-archive.com)
  63. 63. Question Hub (questionhub.com)
  64. 64. Squidoo (squidoo.com)
  65. 65. Suite101 (suite101.com)
  66. 66. Twenga (twenga.com)
  67. 67. WiseGeek (wisegeek.com)
  68. 68. Wonder How To (wonderhowto.com)
  69. 69. Yahoo! Answers (answers.yahoo.com)
  70. 70. Xomba (xomba.com)
  71. 71. All Experts (allexperts.com)
  72. 72. Answers (answers.com)
  73. 73. Answer Bag (answerbag.com)
  74. 74. Articles Base (articlesbase.com)
  75. 75. Ask (ask.com)
  76. 76. Associated Content (associatedcontent.com)
  77. 77. BizRate (bizrate.com)
  78. 78. Buzle (buzzle.com)
  79. 79. Brothersoft (brothersoft.com)
  80. 80. Bytes (bytes.com)
  81. 81. ChaCha (chacha.com)
  82. 82. eFreedom (efreedom.com)
  83. 83. eHow (ehow.com)
  84. 84. Essortment (essortment.com)
  85. 85. Examiner (examiner.com)
  86. 86. Expert Village (expertvillage.com)
  87. 87. )</li></li></ul><li>
  88. 88.
  89. 89.
  90. 90. The nasty facts about Google & Bing and consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />Geotagging<br />Whack-a-Mole:<br />Farmer<br />Panda<br />Panda Silver<br />GOOG<br />
  91. 91. Gift #3<br />
  92. 92. The Evolutionof Answers<br />
  93. 93. Sensemaking: Too much choice<br />
  94. 94. Why do people ask questions?<br />
  95. 95. What are your top 10-20 questions?What is the service portfolio model that goes with those?<br />
  96. 96. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  97. 97. Driving the Knowledge Portal alignment with User Behaviour<br />
  98. 98.
  99. 99. What does all this mean?<br /><ul><li>The Article level universe
  100. 100. The Chapter and Paragraph Universe
  101. 101. Integrated with Visuals – graphics and charts
  102. 102. Integrated with ‘video’
  103. 103. Integrated with Sound and Speech
  104. 104. Integrated with social web
  105. 105. Integrated with interaction and not just interactivity
  106. 106. How would you enhance a book?
  107. 107. How do Libraries play the game?</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
  108. 108. Learning
  109. 109. Discovery
  110. 110. Progress
  111. 111. Research (Applied and Theoretical)
  112. 112. Cultural & Knowledge Custody / Conservation
  113. 113. Economic Impact </li></li></ul><li>Questions for Libraries & Publishers Today:<br />Are our priorities right?<br />Are learning, research, discovery changing materially and what is actually changing?<br />Books. Meh.<br />What is the role of information and recreational reading in the real future (that is not an extension of the past)?<br />Are we for the 21st Century world that will be or the 20th Century one that was?<br />
  114. 114. Grocery Stores<br />
  115. 115. Grocery Stores<br />
  116. 116. Grocery Stores<br />
  117. 117. Cookbooks, Chefs . . .<br />
  118. 118. Cookbooks, Chefs . . .<br />
  119. 119. Meals<br />
  120. 120. Gift #4<br />
  121. 121. Mobility: Where the Patron Is<br />
  122. 122. Mobility<br />
  123. 123.
  124. 124. Gift #5<br />
  125. 125. Libraries are Social Institutions<br />
  126. 126.
  127. 127. The New Social Skills<br /><ul><li> Credulity (tricks, SEO, SMO, spam, phish, farms)
  128. 128. Transparent distrust and radical intellect
  129. 129. The Filter Bubble
  130. 130. Finding black hole data (like non-digital)
  131. 131. Networking with a Closed Circle
  132. 132. Beyond search to find/discover, choose/use, understand/internalize and FORGET.
  133. 133. Tagging and organizing – offline remembering
  134. 134. Information ethics and creation
  135. 135. Curation</li></li></ul><li>How would this look?<br /><ul><li>Top Reference and Research Questions
  136. 136. Do you know them? Or do you know retail sales numbers or circulation numbers better?
  137. 137. Health . . .
  138. 138. Career Advice and Job Finding
  139. 139. Genealogy
  140. 140. Homework
  141. 141. Etc.</li></li></ul><li>Chefs, counsellors, teachers, magicians<br />Librarians, Publishers and Booksellers play a vital role in building the critical connections between information , knowledge & learning.<br />
  142. 142.
  143. 143. Libraries <br />Are Social Institutions<br />
  144. 144.
  145. 145.
  146. 146. Summary<br /><ul><li> End User Psychographic Centricity
  147. 147. Focus on the Questions (Needs, CRM)
  148. 148. Build or Buy Knowledge Portals (Meals)
  149. 149. Emphasize Content Quality (not books)
  150. 150. Expand Social Media Programs on Information Literacy
  151. 151. Advocate and Align with the Listener
  152. 152. Tell Stories, Have users tell stories
  153. 153. Invest in Strategic Analytics – Measurements of Impact, ROI and Value
  154. 154. Collaborate vs. socialize</li></li></ul><li>News Flash<br />News Flash<br />Shift Happens<br />
  155. 155. Focus on the ShiftsAnd Innovate THERE<br />The biggest shift from the internet and the web has been the social web.<br />
  156. 156.
  157. 157. The power of libraries<br />
  158. 158. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook or Google+: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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