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Douglas county2

  1. 1. The Value of the Library Experience: <br />Priceless<br />Stephen Abram, MLS<br />Douglas County Library<br />April 27, 2011<br />
  2. 2. Economic<br />Change <br />and <br />Challenges<br />These slides are available at Stephen’s Lighthouse blog<br />
  3. 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  4. 4. Welcome<br />Questions for Today:<br />Is this the end of libraries as we know them?<br />Whither learning, community, support?<br />What is actually changing?<br />Do people still value the book? <br />Where is all this change taking us?<br />What is the role for librarians and all types of libraries in our info-future?<br />
  5. 5.
  6. 6. What Colour is the Sky?<br />
  7. 7. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  8. 8. What has changed?<br /><ul><li> Libraries at the heart of the campus
  9. 9. Students are focused at the lesson and event (essay, test, exam) level
  10. 10. Libraries at the heart of the community is no longer just physical
  11. 11. Libraries as whole school partners
  12. 12. Physical access and basic reading evolves to intellectual access with new competencies</li></li></ul><li>Skip to the End: Why listen to me?<br /><ul><li>School libraries raise standardized test scores 15-25%!
  13. 13. School library / Public library partnerships increase scores 5% plus!
  14. 14. Libraries and information content and technology leadership are critical to Higher Ed
  15. 15. Communities with libraries as an investment receive very high ROI – average 650%!
  16. 16. There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government services</li></li></ul><li>Grocery Stores<br />
  17. 17. Grocery Stores<br />
  18. 18. Grocery Stores<br />
  19. 19.
  20. 20. Cookbooks, Chefs . . .<br />
  21. 21. Cookbooks, Chefs . . .<br />
  22. 22. Meals<br />
  23. 23. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  24. 24. Very Big Secret<br />The Elephant in the Room<br />
  25. 25. Change can happen very fast<br />
  26. 26. Sensemaking<br />
  27. 27. 5Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books & Media & Collections<br />Mobility<br />Learning & Research<br />Government<br />The History of Unintended Consequences & Unpredictability<br />
  28. 28. “Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development of the future.”<br />Find Reasons not Excuses.<br />
  29. 29.
  30. 30. As technology advances<br />
  31. 31. Emboldened Librarians hold the key<br />
  32. 32. The nasty facts about Google & Bing and consumer search:<br />SEO<br />Content Farms<br />Advertiser driven<br />Geotagging<br />GOOG<br />
  33. 33. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37. My son: Zachary<br />
  38. 38. News Flash<br />News Flash<br />Tech Shift Happens<br />
  39. 39. Culture<br />
  40. 40. People<br />
  41. 41.
  42. 42. People are Changing<br /><ul><li>Demographic– Millennials, Boomers, Seniors
  43. 43. Overall IQ Increases
  44. 44. Increased educational attainment & engagement
  45. 45. eBooks outsell hard cover books & paperbacks
  46. 46. Reading is UP, way up.
  47. 47. Some libraries are crediting most cardholder growth to e-book accessibility
  48. 48. Personal device proliferation
  49. 49. Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …)</li></li></ul><li>NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  50. 50. Brain & Developmental Changes
  51. 51. Eye Movement Changes
  52. 52. Massive Behavioural Changes
  53. 53. Major Decline in Crime Rates – down 65%
  54. 54. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle-aged
  55. 55. Gaming too. . . Mothers in their 30’s
  56. 56. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  57. 57. eBook reader usage is largely middle-aged.
  58. 58. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  59. 59. 59% are female.
  60. 60. 29% are college students.
  61. 61. 5% are professors and 6% are teachers.
  62. 62. On any given day, 35% of our users are there for the very first time!
  63. 63. Only 29% found the databases via the library website.
  64. 64. 59% found what they were looking for on their first search.
  65. 65. 72% trusted our content more than Google.
  66. 66. But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  67. 67. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  68. 68. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  69. 69. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  70. 70. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  71. 71. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  72. 72. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  73. 73. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  74. 74. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  75. 75. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  76. 76. Students are more optimistic about the potential for technology.</li></li></ul><li>Have Students Changed?<br />
  77. 77.
  78. 78.
  79. 79. YES (duh!)<br />
  80. 80. So how must library and educator strategies change?<br />
  81. 81. Discovery & Ideas<br />
  82. 82. Has the future changed?Has our future changed?<br />
  83. 83.
  84. 84. COWS, etc.<br />
  85. 85.
  86. 86.
  87. 87.
  88. 88. The Future Discovered<br /><ul><li>Stem Cells
  89. 89. fMRI and The Brain
  90. 90. Cloning
  91. 91. Trucking and GPS
  92. 92. Wind and other energy
  93. 93. Nanotechnology
  94. 94. Robotics
  95. 95. Massive Book Digitization
  96. 96. Music
  97. 97. Translation
  98. 98. Streaming Media
  99. 99. Seed Bank</li></li></ul><li>
  100. 100. A 1965 iPhone<br />
  101. 101. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  102. 102. Formats have died before.<br />
  103. 103. Books<br />
  104. 104. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  105. 105. How would you enhance the book without the compromises of the 1500’s?<br />
  106. 106.
  107. 107.
  108. 108.
  109. 109.
  110. 110. What does all this mean?<br /><ul><li>The Article level universe
  111. 111. The Chapter and Paragraph Universe
  112. 112. Integrated with Visuals – graphics and charts
  113. 113. Integrated with ‘video’
  114. 114. Integrated with Sound and Speech
  115. 115. Integrated with social web
  116. 116. Integrated with interaction and not just interactivity
  117. 117. How would you enhance a book?</li></li></ul><li>
  118. 118.
  119. 119.
  120. 120.
  121. 121.
  122. 122.
  123. 123.
  124. 124. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  125. 125.
  126. 126.
  127. 127.
  128. 128. Mobility<br />
  129. 129.
  130. 130. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  131. 131. Net neutrality, kill switches . . .
  132. 132. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
  133. 133. Geo-awareness: GIS, GPS, GEO-IP, etc.
  134. 134. Wireless as a business strategy (Starbucks)
  135. 135. Mobile dominates the largest generation</li></li></ul><li>
  136. 136.
  137. 137.
  138. 138.
  139. 139. The new bibliography and collection development<br />KNOWLEDGEPORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  140. 140.
  141. 141.
  142. 142. Emerging Tech that Drives Users to the Library<br /><ul><li>Content Farms, Mills (Demand Media, AOL, etc.)
  143. 143. Encyclopedia.com
  144. 144. HighBeam & Questia
  145. 145. WorldCat
  146. 146. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  147. 147. Geo-IP features and measures
  148. 148. Watch for more . . .</li></li></ul><li>Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  149. 149. Technology literacy
  150. 150. Information literacy
  151. 151. Media literacy
  152. 152. Adaptive literacy
  153. 153. Research literacy
  154. 154. Academic literacy
  155. 155. Reputation, Etc.
  156. 156. Reading literacy
  157. 157. Numeracy
  158. 158. Critical literacy
  159. 159. Social literacy
  160. 160. Computer literacy
  161. 161. Web literacy
  162. 162. Content literacy
  163. 163. Written literacy</li></li></ul><li>
  164. 164. Can we frame the e-book issue so that it can be addressed rationally?<br />
  165. 165. MindMap: What is a book?<br />Reading<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  166. 166. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  167. 167.
  168. 168. Books <br />
  169. 169. Fiction<br />
  170. 170. Non-Fiction<br />
  171. 171. Encyclopedia<br />
  172. 172. Reference<br />
  173. 173. Directories<br />
  174. 174. Dictionaries<br />
  175. 175. Textbooks<br />
  176. 176. E-Learning<br />
  177. 177. Steal <br />This <br />Idea<br />
  178. 178. What are the<br />good and bad<br />things about<br />e-books?<br />
  179. 179. Library Goals<br />Be the Bee<br />Or Be the Hive.<br />Care.<br />
  180. 180. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  181. 181. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  182. 182. Majority of library use will be virtual – yes even rural! And especially academic courses.
  183. 183. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  184. 184. All learning will be blended and continuous
  185. 185. DVD is circulation is dead and most other physical formats in decline.
  186. 186. Majority of questions will be virtual
  187. 187. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  188. 188. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  189. 189. StrategicAnalytics<br />
  190. 190. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  191. 191. Who are our core virtual users? Are there gaps?
  192. 192. Does learning happen? How about discovery?
  193. 193. What are user expectations for true satisfaction?
  194. 194. How does library search compare to consumer search like Google and retail or government?
  195. 195. How do people find and connect with library virtual services?
  196. 196. Are end users being successful in their POV?
  197. 197. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  198. 198. StrategicAnalytics<br />
  199. 199. Don’t Rest on Your Laurels.<br />
  200. 200. Reintermediation<br />
  201. 201. Stand Out!<br />
  202. 202. Trust Yourself to Make Difference and Have an Impact<br />
  203. 203. You have the tools.<br />
  204. 204. Stop Making it so Hard!<br />
  205. 205. Save the User! <br />
  206. 206. Serve Everyone!<br />
  207. 207.
  208. 208.
  209. 209.
  210. 210.
  211. 211.
  212. 212.
  213. 213.
  214. 214.
  215. 215.
  216. 216.
  217. 217.
  218. 218. Unlocking the Library Value Conversation<br />
  219. 219. What Would You Attempt If You Knew You Would Not Fail?<br />
  220. 220. What Are Libraries Really For?<br /><ul><li>Community
  221. 221. Learning
  222. 222. Discovery
  223. 223. Progress
  224. 224. Research (Applied and Theoretical)
  225. 225. Cultural & Knowledge Custody
  226. 226. Economic Impact </li></li></ul><li>
  227. 227.
  228. 228. 20th Century Strategies<br /><ul><li>Inventory and Collections
  229. 229. Buildings
  230. 230. Search
  231. 231. Reading is Fundamental
  232. 232. Patrons
  233. 233. Outreach
  234. 234. Circulation
  235. 235. Privacy</li></li></ul><li>21st Century Strategies<br /><ul><li>Content Access
  236. 236. Bricks and Clicks and Tricks
  237. 237. Communities of Knowledge and Practice
  238. 238. Research Impact
  239. 239. Partnerships
  240. 240. Information Literacy Programs
  241. 241. Social links and Student Life</li></li></ul><li>Bricks, Clicks and Tricks Gambling<br />
  242. 242. Social Glue and Libraries<br />
  243. 243. A Third Path<br />
  244. 244. Observe Your Users<br />
  245. 245. Context is King,Contact trumps Culture Content is a Foundation<br />
  246. 246. Community<br />
  247. 247. Conversations<br />
  248. 248. Relationships<br />
  249. 249. The <br /> Social<br /> Life<br /> of<br /> Information<br />Community Networks<br />
  250. 250. Life<br />
  251. 251. Comfort<br />
  252. 252. Progress<br />
  253. 253. The power of libraries<br />
  254. 254.
  255. 255. Starlings on Otmoor<br />
  256. 256. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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