Engagement: The Epicentre ofLearner and Library SuccessStephen Abram, MLSSchool Library AssociationBelfast, Northern Irela...
Every Day in every way libraries arethrowing pebbles
What business are you in?
YOU
It’s simple really, shift happens, gedoverit• Learners & Communities will continue to be diverse in the extreme –especiall...
Library MegatrendsIt doesn’t take a genius to see teacher-librarianskills and competencies applied to the trends andissues...
School Libraries• Are you a librarian or an educator?• Are you a support or mission-critical?• Your business is education ...
Deer in headlamps slide here.
Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLearni...
Libraries Have Seasons
Librarian MagicWhat are your magic tricks?
Think deeply about . . .17YourOperation’sScalabilityYoursustainabilityThe depth of yourrelationships How you setpriorities...
SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
Books, eBooksMagazinesWebsitesBuildingsRoomsDesksStationsProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEnte...
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Library LandWhat changes, disruptionsand shifts are already inthe environment?
• If all users are ubiquitously connected withbroadband, have downloading skills for booksand movies, own smartphones, whi...
• What if all music, audiobooks, and videomoved to streaming formats by 2018?• What if the DVD and CD go the way ofvinyl, ...
• What if all books are digital?• What if book services move to a subscriptionmodel of unlimited use for $7/month?• What a...
• What if all books are ‘beyond text’?• The NextGen Textbook…• Can we support books with embeddedvideo, adaptivetechnologi...
• Are you positioned at the lesson level?• Could your library support all curricula anddistance education?• Have you catal...
• Could your library support real e-learning• Is EVERY staff member fluent in your LMS andthe needs of supporting hybrid o...
• Could your library support any kind of mobiledevice?• Are you fully ready to deliver, agnostically todesktops, laptops, ...
• Are you prepared for new forms of content?• Real multimedia? 3D objects and databases?Holographics? Enhanced media?• Can...
• What kinds of learning spaces are needed inthe future?• Can you support real learningspaces, community meetingspaces, pe...
• What if everything was in the cloud?(software, databases, metadata, content . . .)• What would you do with those system ...
• What if search immersive resource discoverybecomes as ubiquitous as search engines?• Can they find as well as search?• A...
• What does your experience portal look like?• What are your top questions?• Pathfinder - - LibGuides - Portals• What are ...
• Can you do it all ALONE?• What would it look like if you cooperated?• Consortia, Cooperatives, …
And what would you sacrifice?
The Library as Sandbox
Focus and Understand on the WholeExperience
Up Your Game• Know your local community demographics i.e. Teachers vs.Students vs. admin• Focus on needs assessment and so...
Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting...
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, In...
Up Your Game• Align with Collections – But add virtual experiences• Start being Mobile in the extreme• Look for partnershi...
The newbibliography andcollectiondevelopmentAsk Us, KNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
Up Your Game• Learn the LMS system – everyone• Learn copyright and licensing rights• Learn developmental, genome, IQ, and ...
Up Your Game• Learn how to reach and teach online• Teach how to learn online• Teach how to research online• Everyone in ac...
Up Your Game• Start to understand the real issues with e-books• Study e-textbooks• Study Learning Objects• Balance content...
Up Your Game• Learn consulting and relationship management practices• Understand the research goals• Understand Pedagogy i...
Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Progra...
Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, pol...
Up Your Game• Move the ILS to the Cloud• Linked Data models – OCLC Worldshare, Europeana, DPLA, etc.• Fix the ‘repository ...
Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investments in the future• Set pri...
Is this library ready to support aworld of unlimited content, multipleformats, massive access, andconsumer expectations of...
Embracing Change
Change is….
Global
Constant
Inevitable
Stressful
Breathe
Find YourRhythm
Do you like change?Does it matter?
What are the risks of not changing?
We can’t control change…We can control our attitude towards change…
Deny
Resist
React
Explore
Commit
Change can be difficult
Personal changeprecedes organizationalchange
Negativity
Contagious
I can learn and I canchange and I can do itquickly.
What can you do to deal withchange?
Accept that changeis an attitude
Create a personal visionIn the context of your team
Focus on what you can do………not what you can’t do
velop a perspective ofportunity
Create a willingness to learn & develop
Learn to love ambiguity
Support Aspiration
Be Creative and Attract
Being More Open to Change
‘New’ Library CulturesSupport Your Team
Too Much Respect for TraditionWhile Neglecting to Curate theFuture
Are there any of these in your library?The BlackHoleSucking the life out of initiative(s)?
Being More OpenExperimentation, Pilots andInnovation
Being More Open to Risk
Being Open to Ambiguity
BeMoreOpento SocialTechnologiesandUnintendedConsequences
Being Comfortable with Speed
Letting Go of Control
Be Inspirational
Honest to G*d – Let’sEncourage Some Fun!
Tell Your Story:Until lions learn to write their own story,the story will always be from the perspectiveof the hunter not ...
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse PartnersCel: 416-669-4855stephen.abram@gmail.comStephen’s Li...
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
Belfast sla june 2013
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UK School Library Association Conference in Belfast, Northern Ireland

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Belfast sla june 2013

  1. 1. Engagement: The Epicentre ofLearner and Library SuccessStephen Abram, MLSSchool Library AssociationBelfast, Northern Ireland - June 21, 2013
  2. 2. Every Day in every way libraries arethrowing pebbles
  3. 3. What business are you in?
  4. 4. YOU
  5. 5. It’s simple really, shift happens, gedoverit• Learners & Communities will continue to be diverse in the extreme –especially on learning styles• A foot in both camps for many, many years to come: digital and physical• Content is already be dominated by non-text(gamification, 3D, graphics, numeric, visual, music, video, audio, etc.)• Search will explode with more options and one-step, one box search isfor dummies not professionally educated folks• The single purpose anchored device is already dead as a target• Devices will focus onsocial, collaboration, sharing, learning, multimedia, creation andsuccessful library strategies must align with that• School Librarians will need to focus primarily on transformationallibrarianship and strategic alignment with curriculum• E-Learning, collections and metadata will go to the cloud massively
  6. 6. Library MegatrendsIt doesn’t take a genius to see teacher-librarianskills and competencies applied to the trends andissues in library communities can help in verystrategic ways – social, economic, and discoveryimpacts.
  7. 7. School Libraries• Are you a librarian or an educator?• Are you a support or mission-critical?• Your business is education and learning (they’redifferent)• Your new competitors are non-traditional• Renewed advocacy has moved from apple pie toinfluencing and selling the value and impact of teacher-librarians• Library staff competencies need a plateau upgrade –consultation, relationship, influence, educating . . .
  8. 8. Deer in headlamps slide here.
  9. 9. Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLearning Libraries are aboutbuilding life competencies
  10. 10. Libraries Have Seasons
  11. 11. Librarian MagicWhat are your magic tricks?
  12. 12. Think deeply about . . .17YourOperation’sScalabilityYoursustainabilityThe depth of yourrelationships How you setpriorities:Daily and Future
  13. 13. SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
  14. 14. Books, eBooksMagazinesWebsitesBuildingsRoomsDesksStationsProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEntertainTell a storyTeachDoAction verbs imply dynamismand impact
  15. 15. Are you locked into an old library mindset?
  16. 16. A Verb . . . an Experience, enlivened for an audience
  17. 17. A Noun . . . A foundation but not sufficient with professional animation
  18. 18. Grocery Stores
  19. 19. Cookbooks, Chefs . . .
  20. 20. Cookbooks, Chefs . . .
  21. 21. Meals
  22. 22. Library LandWhat changes, disruptionsand shifts are already inthe environment?
  23. 23. • If all users are ubiquitously connected withbroadband, have downloading skills for booksand movies, own smartphones, whitherlibraries?• What about the ‘digital divide’?• If the school system (K-12 and HigherEd)changes radically …?
  24. 24. • What if all music, audiobooks, and videomoved to streaming formats by 2018?• What if the DVD and CD go the way ofvinyl, VHS, and cassettes?
  25. 25. • What if all books are digital?• What if book services move to a subscriptionmodel of unlimited use for $7/month?• What about next generation e-books?
  26. 26. • What if all books are ‘beyond text’?• The NextGen Textbook…• Can we support books with embeddedvideo, adaptivetechnologies, audio, updating, softwaretools, assessments, web-links, etc.
  27. 27. • Are you positioned at the lesson level?• Could your library support all curricula anddistance education?• Have you catalogued the learningopportunities on the web? (KhanAcademy, Coursera, Udacity, edX, MIT, Harvard,MOOCs, YouTube, Learn4All (ed2go), …)
  28. 28. • Could your library support real e-learning• Is EVERY staff member fluent in your LMS andthe needs of supporting hybrid or totaldistance learning?• By the way – nearly all learning is distancelearning from the perspective of the library.
  29. 29. • Could your library support any kind of mobiledevice?• Are you fully ready to deliver, agnostically todesktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higherlevel?
  30. 30. • Are you prepared for new forms of content?• Real multimedia? 3D objects and databases?Holographics? Enhanced media?• Can you be ready for makerspaces, creativespaces, writing labs, business and start-upincubators, etc.• Can you publish for your community?
  31. 31. • What kinds of learning spaces are needed inthe future?• Can you support real learningspaces, community meetingspaces, performance spaces, makerspaces, real advisory spaces, true relationshipand consultation management . . .? In a virtualspace?
  32. 32. • What if everything was in the cloud?(software, databases, metadata, content . . .)• What would you do with those system skillson staff?• What if all metadata and content discovery isfreely available using open APIs through theOCLC WorldShare vault and the Digital PublicLibrary of America / Europeana vault of openand free metadata?
  33. 33. • What if search immersive resource discoverybecomes as ubiquitous as search engines?• Can they find as well as search?• Are your training sessions hitting 100% ofstudents?• Are they aligned with workflow ortransactions?
  34. 34. • What does your experience portal look like?• What are your top questions?• Pathfinder - - LibGuides - Portals• What are the outcome domains?
  35. 35. • Can you do it all ALONE?• What would it look like if you cooperated?• Consortia, Cooperatives, …
  36. 36. And what would you sacrifice?
  37. 37. The Library as Sandbox
  38. 38. Focus and Understand on the WholeExperience
  39. 39. Up Your Game• Know your local community demographics i.e. Teachers vs.Students vs. admin• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothinggets done• Focus on scalability• Look for partnerships that add value
  40. 40. Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person - in the Library and reaching out with partners• SCALE: eLearning and Surveys – e.g. citation methods
  41. 41. What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives (LibGuides)• Discovery versus Search versus Deep Search• eLearning units and program dissemination• Citation and information ethics• Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
  42. 42. Up Your Game• Align with Collections – But add virtual experiences• Start being Mobile in the extreme• Look for partnerships that add value• Focus on relationship management / liaisons• Ensure the program delivery person is embedded includinglibrarians• What are your top learning or research domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – look for commonalities
  43. 43. The newbibliography andcollectiondevelopmentAsk Us, KNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
  44. 44. Up Your Game• Learn the LMS system – everyone• Learn copyright and licensing rights• Learn developmental, genome, IQ, and learning styles research• Relationship management, team building• Advocacy and influence and research support
  45. 45. Up Your Game• Learn how to reach and teach online• Teach how to learn online• Teach how to research online• Everyone in academic libraries should be focused onteaching/researching first, then library• Learn more systems than one!• Be obsessive about consultation, recommendations and advice• Social alignment rules and use the tools
  46. 46. Up Your Game• Start to understand the real issues with e-books• Study e-textbooks• Study Learning Objects• Balance content with interface• Focus on learner not librarian behaviours
  47. 47. Up Your Game• Learn consulting and relationship management practices• Understand the research goals• Understand Pedagogy in the context of student experiencesand educational goals• Understand human development and stage(teens)• Know where your programs are heading• Consider deep partnerships• Consider coaches, peer, and tutoring partnerships
  48. 48. Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
  49. 49. Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, politicalalignment, homework, research agenda …)• Develop hybrid strategies that are consistent for digital and printand programs• Be obsessive about recommendations and advice and added value• Integrate virtual and physical – hybridize• Don’t fear off-site cooperation• CURATE – real curation not assembly
  50. 50. Up Your Game• Move the ILS to the Cloud• Linked Data models – OCLC Worldshare, Europeana, DPLA, etc.• Fix the ‘repository problem’• Look at TCO and look at all costs incurred and not just hardcosts• Review opportunity costs in soft costs
  51. 51. Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investments in the future• Set priorities• ‘Park’ some stuff temporarily
  52. 52. Is this library ready to support aworld of unlimited content, multipleformats, massive access, andconsumer expectations of MORE?Yes?No?WithEffort, Vision, Leadership?Never?
  53. 53. Embracing Change
  54. 54. Change is….
  55. 55. Global
  56. 56. Constant
  57. 57. Inevitable
  58. 58. Stressful
  59. 59. Breathe
  60. 60. Find YourRhythm
  61. 61. Do you like change?Does it matter?
  62. 62. What are the risks of not changing?
  63. 63. We can’t control change…We can control our attitude towards change…
  64. 64. Deny
  65. 65. Resist
  66. 66. React
  67. 67. Explore
  68. 68. Commit
  69. 69. Change can be difficult
  70. 70. Personal changeprecedes organizationalchange
  71. 71. Negativity
  72. 72. Contagious
  73. 73. I can learn and I canchange and I can do itquickly.
  74. 74. What can you do to deal withchange?
  75. 75. Accept that changeis an attitude
  76. 76. Create a personal visionIn the context of your team
  77. 77. Focus on what you can do………not what you can’t do
  78. 78. velop a perspective ofportunity
  79. 79. Create a willingness to learn & develop
  80. 80. Learn to love ambiguity
  81. 81. Support Aspiration
  82. 82. Be Creative and Attract
  83. 83. Being More Open to Change
  84. 84. ‘New’ Library CulturesSupport Your Team
  85. 85. Too Much Respect for TraditionWhile Neglecting to Curate theFuture
  86. 86. Are there any of these in your library?The BlackHoleSucking the life out of initiative(s)?
  87. 87. Being More OpenExperimentation, Pilots andInnovation
  88. 88. Being More Open to Risk
  89. 89. Being Open to Ambiguity
  90. 90. BeMoreOpento SocialTechnologiesandUnintendedConsequences
  91. 91. Being Comfortable with Speed
  92. 92. Letting Go of Control
  93. 93. Be Inspirational
  94. 94. Honest to G*d – Let’sEncourage Some Fun!
  95. 95. Tell Your Story:Until lions learn to write their own story,the story will always be from the perspectiveof the hunter not the hunted.
  96. 96. Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse PartnersCel: 416-669-4855stephen.abram@gmail.comStephen’s Lighthouse Bloghttp://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: @sabramSlideShare: StephenAbram1

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