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Amsterdam

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Amsterdam

  1. 1. FrankenLibraries:<br />Seducing the Customer<br />Stephen Abram, MLS<br />Amsterdam<br />Sept. 5, 2011<br />
  2. 2. Change<br />These slides are available at Stephen’s Lighthouse blog<br />
  3. 3. se·duc·tion (s-dkshn) n.1. a. The act of seducing.b. The condition of being seduced.2. Something that seduces or has the qualities to seduce; an enticement.[Latin sducti, sductin-, from sductus, past participle of sdcere, to lead astray : s-, apart; see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]<br />
  4. 4.
  5. 5. It’s the Whole Experience<br />
  6. 6. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  7. 7. 7 Gifts to Libraries, Publishers & Booksellers<br />The book isn’t dead or dying. It is evolving.<br />Our customers are improving.<br />Technology is going social and can support social acts.<br />The PC isn’t dead, but, again, it’s evolving.<br />We know more about our customers than ever before.<br />Talent, Insight, Community, have social value.<br />Opportunities always exist more in times of change<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. Change can happen very fast<br />
  15. 15. Sensemaking: Too much choice<br />
  16. 16. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  17. 17. Technology literacy
  18. 18. Information literacy
  19. 19. Media literacy
  20. 20. Adaptive literacy
  21. 21. Research literacy
  22. 22. Academic literacy
  23. 23. Reputation, Etc.
  24. 24. Reading literacy
  25. 25. Numeracy
  26. 26. Critical literacy
  27. 27. Social literacy
  28. 28. Computer literacy
  29. 29. Web literacy
  30. 30. Content literacy
  31. 31. Written literacy</li></li></ul><li>
  32. 32. List of content farms and general spammy user generated content sites:<br /><ul><li>Experts Exchange (experts-exchange.com)
  33. 33. eZine Articles (ezinearticles.com)
  34. 34. Find Articles (findarticles.com)
  35. 35. FixYa (fixya.com Helium (helium.com)
  36. 36. Hub Pages (hubpages.com)
  37. 37. InfoBarrel (infobarrel.com)
  38. 38. Livestrong (livestrong.com)
  39. 39. Mahalo (mahalo.com)
  40. 40. Mail Archive (mail-archive.com)
  41. 41. Question Hub (questionhub.com)
  42. 42. Squidoo (squidoo.com)
  43. 43. Suite101 (suite101.com)
  44. 44. Twenga (twenga.com)
  45. 45. WiseGeek (wisegeek.com)
  46. 46. Wonder How To (wonderhowto.com)
  47. 47. Yahoo! Answers (answers.yahoo.com)
  48. 48. Xomba (xomba.com)
  49. 49. All Experts (allexperts.com)
  50. 50. Answers (answers.com)
  51. 51. Answer Bag (answerbag.com)
  52. 52. Articles Base (articlesbase.com)
  53. 53. Ask (ask.com)
  54. 54. Associated Content (associatedcontent.com)
  55. 55. BizRate (bizrate.com)
  56. 56. Buzle (buzzle.com)
  57. 57. Brothersoft (brothersoft.com)
  58. 58. Bytes (bytes.com)
  59. 59. ChaCha (chacha.com)
  60. 60. eFreedom (efreedom.com)
  61. 61. eHow (ehow.com)
  62. 62. Essortment (essortment.com)
  63. 63. Examiner (examiner.com)
  64. 64. Expert Village (expertvillage.com)
  65. 65. )</li></li></ul><li>
  66. 66.
  67. 67.
  68. 68. The nasty facts about Google & Bing and consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />Geotagging<br />Whack-a-Mole:<br />Farmer<br />Panda<br />Panda Silver<br />GOOG<br />
  69. 69. News Flash<br />News Flash<br />Shift Happens<br />
  70. 70. Focus on the ShiftsAnd Innovate THERE<br />The biggest shift from the internet and the web has been the social web.<br />
  71. 71. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  72. 72. The New Social Skills<br /><ul><li> Credulity (tricks, SEO, SMO, spam, phish, farms)
  73. 73. Transparent distrust and radical intellect
  74. 74. The Filter Bubble
  75. 75. Finding black hole data (like non-digital)
  76. 76. Networking with a Closed Circle
  77. 77. Beyond search to find/discover, choose/use, understand/internalize and FORGET.
  78. 78. Tagging and organizing – offline remembering
  79. 79. Information ethics and creation
  80. 80. Curation</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
  81. 81. Learning
  82. 82. Discovery
  83. 83. Progress
  84. 84. Research (Applied and Theoretical)
  85. 85. Cultural & Knowledge Custody / Conservation
  86. 86. Economic Impact </li></li></ul><li>Columbus, Cook, Magellan Publishers, Booksellers, and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... <br />
  87. 87. -<br />
  88. 88. Cook’s Voyage<br />
  89. 89. Columbus, Cabot, Cortes<br />
  90. 90. Magellan<br />Columbus<br />Cook<br />
  91. 91.
  92. 92. Questions for Libraries & Publishers Today:<br />Are our priorities right?<br />Are learning, research, discovery changing materially and what is actually changing?<br />Books. Meh.<br />What is the role of information and recreational reading in the real future (that is not an extension of the past)?<br />Are we for the 21st Century world that will be or the 20th Century one that was?<br />
  93. 93.
  94. 94. Grocery Stores<br />
  95. 95. Grocery Stores<br />
  96. 96. Grocery Stores<br />
  97. 97. Cookbooks, Chefs . . .<br />
  98. 98. Cookbooks, Chefs . . .<br />
  99. 99. Meals<br />
  100. 100.
  101. 101.
  102. 102. How would this look?<br /><ul><li>Top Reference and Research Questions
  103. 103. Do you know them? Or do you know retail sales numbers or circulation numbers better?
  104. 104. Health . . .
  105. 105. Career Advice and Job Finding
  106. 106. Genealogy
  107. 107. Homework
  108. 108. Etc.</li></li></ul><li>Chefs, counsellors, teachers, magicians<br />Librarians, Publishers and Booksellers play a vital role in building the critical connections between information , knowledge & learning.<br />
  109. 109.
  110. 110. Books<br />
  111. 111. Speaking of e-Books...<br />
  112. 112. Can we frame the e-book issue so that it can be addressed rationally?<br />
  113. 113. Why do people read?<br />
  114. 114. Why do people read?<br />To learn<br />To engage in hearing other’s opinions (to agree or disagree or understand)<br />To develop more knowledge about myself and develop as a whole person<br />To be entertained and laugh, to engage and interact<br />To address boredom and the inexorable progress of time<br />To research and keep up-to-date<br />To participate well in civil society (everything from news to voting)<br />To be informed (and maybe smarter)<br />To understand others (individually and culturally)<br />To escape our day-to-day lives<br />To stimulate the imagination and be inspired or spiritual<br />To write and communicate better through reading others<br />To teach<br />To have something to talk about<br />To connect with like-minded people<br />
  115. 115. Why do people ask questions?<br />
  116. 116. What does all this mean?<br /><ul><li>The Article level universe
  117. 117. The Chapter and Paragraph Universe
  118. 118. Integrated with Visuals – graphics and charts
  119. 119. Integrated with ‘video’
  120. 120. Integrated with Sound and Speech
  121. 121. Integrated with social web
  122. 122. Integrated with interaction and not just interactivity
  123. 123. How would you enhance a book?
  124. 124. How do Libraries play the game?</li></li></ul><li>Fiction<br />
  125. 125. Non-Fiction<br />
  126. 126.
  127. 127.
  128. 128. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . . <br />
  129. 129.
  130. 130. Mobility<br />
  131. 131.
  132. 132.
  133. 133.
  134. 134. GBS<br />
  135. 135. Launched in US on June 30th<br />
  136. 136.
  137. 137. Back Office: Baker & Taylor<br />Expected Launch July 2011<br />
  138. 138. Expected Launch July 30th<br />$15 Billion Franchise<br />
  139. 139. Libraries <br />Are Social Institutions<br />
  140. 140.
  141. 141.
  142. 142. Summary<br /><ul><li> End User Psychographic Centricity
  143. 143. Focus on the Questions (Needs, CRM)
  144. 144. Build or Buy Knowledge Portals (Meals)
  145. 145. Emphasize Content Quality (not books)
  146. 146. Expand Social Media Programs on Information Literacy
  147. 147. Advocate and Align with the Listener
  148. 148. Tell Stories, Have users tell stories
  149. 149. Invest in Strategic Analytics – Measurements of Impact, ROI and Value
  150. 150. Collaborate vs. socialize</li></li></ul><li>
  151. 151. The power of libraries<br />
  152. 152. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook or Google+: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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