Creative thinking Combined with Market Scan produce Innovation Supreme, indeed for SMEs. The process involves a Dual Zigzag Convergence to the innovation supreme. It is the combination of fantasy and reality.
Dr. SWEID’s MATRIX OF INNOVATION FOR SMEs CREATIVE THINKING EFFORT Weak Medium Strong Strong GoodMARKET SCAN EFFORT Innovation Innovation ? Medium Marginal Innovation Innovation Very Weak Innovation Innovation Marginal Dr Sweid Innovation Supreme for SMEs Dec 2012 1
Elaboration: Innovation MatrixMarket Scan Effort• Getting Input From The Real World And Linkage With Reality For Real Applications.• Scanning of Needs, Problems, Opportunities, Similar Products and Ideas, Customers, Consumers, Available Technologies , Expert Advice, Success Stories, Market Research, Costs, Finance etc.• Can include Emulating, Testing and Experimenting as Prototypes etc.Creative Thinking Effort• This is Out of the Box Thinking, the Novelty and Fantasy End.• Application of all known 50+ techniques for creative thinking including Mind Mapping, Brainstorming, Analogy, Combinations , 5WHYs etc.Innovation Supreme = Ample Creative Thinking + Ample Market Scan Dr Sweid Innovation Supreme for SMEs Dec 2012 2
Dr. SWEID’s DUAL PROCESS CONVERGENCE Creative External Thinking Scan Convergence INNOVATION SUPREME Dr Sweid Innovation Supreme for SMEs Dec 2012 3
Elaboration: Dual Process ConvergenceThe Process Of Convergence Goes In Zigzag Alternating Steps:• From Market Scan to Creative Thinking , then back to Market Scan, then Creative Thinking and so forth a few time …. – For instance, you have a new idea. You go to market scan to check it out and improve, then back to your fantasy, then again to the market for refining and making it more viable and more differentiated and WOW etc.• It is about the combination of fantasy and reality• There is then convergence towards the INNOVATION SUPREME, the great successful novelty.• Two independent teams can be deployed, one for market scan and one for creative thinking, but both should interface regularly . Dr Sweid Innovation Supreme for SMEs Dec 2012 4
Innovation Supreme To Find YourHidden Paradise, Or Even Create One Dr Sweid Innovation Supreme for SMEs Dec 2012 5
Innovation Supreme to Make a Quantum Leap Dr Sweid Innovation Supreme for SMEs Dec 2012 6
Dr. Stephen M. Sweid is a business consultant, researcher and trainer with over 20 years consulting experience on the international scene: Europe, USA, Middle East and Far East. He has involved as expert in technical assistance projects of international organizations, such as UNDP, UNIDO, World Bank, European Commission etc, as well as in consulting projects commissioned by multinationals. He is member of a number of international professional research and consulting societies. He is currently active in the UAE, UK, and other locations. His consultancy focuses on strategic issues, SMEs, Quantum Leaping, Innovation and Marketing. Profile on Linkedin.Email: firstname.lastname@example.org web: http://www.cinnosys.com Dr Sweid Innovation Supreme for SMEs Dec 2012 7