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Content Strategy for WordPress: Case Study

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How to manage the complete content strategy in WordPress using plugins. Do your content inventory in WordPress -- no spreadsheets! Do content modeling using custom post types, taxonomies, and fields. Video: http://wordpress.tv/2013/08/02/stephanie-leary-content-strategy-wordpress-case-studies/

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Content Strategy for WordPress: Case Study

  1. 1. Content Strategy Case Study WordCamp San Francisco 2013 Stephanie Leary, @sleary sleary.me slideshare.net/stephanieleary
  2. 2. This talk is now a book! Content Strategy for WordPress is now available from: •Amazon •Barnes & Noble •iBooks •Kobo •Smashwords
  3. 3. Case Study: fazd.tamu.edu
  4. 4. How do we get there from here? ?
  5. 5. Steps to Content Strategy 1. Evaluate 2. Analyze 3. Structure 4. Fix 5. Maintain
  6. 6. 1. Evaluate
  7. 7. Content Audit
  8. 8. Content Audit
  9. 9. Content Audit
  10. 10. Media Ally
  11. 11. 2. Analyze
  12. 12. Dashboard Analytics
  13. 13. 3. Structure
  14. 14. Tammy Beckham, DVM, Ph.D. Title: Director Email: ***** Phone: ***-***-**** As director, Dr. Tammy Beckham provides leadership and oversight for the FAZD Center's theme leaders, principal investigators and staff. She also serves as theme leader for Biological Systems. Dr. Beckham became director of the National Center for Foreign Animal Disease and Zoonotic Disease Defense in September 2010 after serving as its interim director for six months. Prior to being selected as director of TVMDL, Dr. Beckham served as director of the Foreign Animal Disease Diagnostic Laboratory, a part of USDA’s Plum Island Animal Disease Center in New York. Her responsibilities included managing the diagnosis of animal diseases, overseeing diagnostic test development for a nationwide animal health diagnostic system, and coordinating efforts with the Department of Homeland Security, the National Animal Health Laboratory Network and other entities.
  15. 15. Content Modeling • Distinct fields • Reusable elements • Functional requirements • Organizational requirements http://stephanieleary.com/series/content-modeling/ http://alistapart.com/article/content-modelling-a-master-skill
  16. 16. Distinct Fields • Separate structured data • Look for templated posts • press releases • research project abstracts • personnel bios
  17. 17. Biographies • Full name (title) • Description / résumé / CV (body) • Photo (featured image) • Custom fields: • Last name • Email, URL, phone, etc.
  18. 18. Name Last Name Bio Photo Email Phone Number
  19. 19. Changing Default Text blog.ftwr.co.uk/?p=383
  20. 20. Organizational Requirements • Personnel bios • Sorted alphabetically • Research projects • Sorted by date • Tools • Sorted by hierarchy
  21. 21. Custom Post Types, Taxonomies, and Fields • Custom Post Types UI plugin • Custom Meta Boxes class (GitHub) or Advanced Custom Fields plugin • WordPress for Web Developers book
  22. 22. Research Projects title, description, start/end dates, award $$ Tools title, description, photo People name, last name, photo, email, phone Topics Institutions Vaccines Diagnostics Software U. Department Gov’t Agency
  23. 23. 4. Fix
  24. 24. Convert Post Types
  25. 25. Post Type Switcher
  26. 26. Posts2Posts
  27. 27. Term Management Tools
  28. 28. Content Overhaul • Set up workflow • Create a style guide • Revise in place
  29. 29. Edit Flow Peter’s Collaboration Emails
  30. 30. Revisionary
  31. 31. Revisionary
  32. 32. 5. Maintain
  33. 33. Content Audit (again)
  34. 34. Editorial Calendar
  35. 35. WP Help
  36. 36. • @sleary • sleary.me • slideshare.net/steph anieleary

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