Transmedia is not…… a communication agency based in Transylvania.Which, actually, would have crazy business potential considering the successof those vampire franchises.
Transmedia is not…… a TV network made forand by transexuals, eventhough we all recognize thegreatness of FelicityHuffman.
Transmedia is not… …just making up a story and distributing it on multiple platforms – that’s copy-paste. Stories are necessary but they are not the end product. Take a look at Henry Jenkins’ work to get more details.
Transmedia is……using multiple platforms (print, TV, digitaltouch-screens, web, iOS apps, etc.) to createunique experiences.Doing transmedia allows us to create realsynergies and surround consumers with richinteractive experiences.
So, is it new?Not really... However, web 2.0 and mobileapps have radically transformed the waywe do transmedia.
Do you need to engage in Transmedia?• Do you have a story to tell?• Do you try to differentiate yourself from the competition?• Do you have a brand? An image?…. Then yes, you need to start thinking transmedia
Where your clients are…From Jason Thibeault’s blog
You need to change paradigmsFrom Faris Yakob’s blog