WUWMHELSINKIMAY 23, 2013Quality in wholesale marketsStéphane LAYANI, CEO, Rungis Marché InternationalWUWM Helsinki, May 20...
Rungis,a major tool to feed Paris area in fresh food products234 hectares, only 6 km South of ParisOptimum transportation ...
Rungis, an international model One of the major fresh food wholesale marketworldwide Increase of export products (10% of...
Rungis, an history toward quality Quality have been shaped by history The major retail chains haveprogressively dominate...
Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-howCommunication allow usto max...
Quality in Supply Chain (1)Rungis wholesalers established strongrelations with a wide range of suppliers: A steady relati...
Quality in Supply Chain (2)Organization of the supply chain Short food channels Seasonality Saving time, freshness and ...
Quality in Supply Chain (3)WUWM Helsinki, May 20138A quality controlled by public services Products controlled and certif...
Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-howWUWM Helsinki, May 20139
Quality in the infrastructure (1):the building architecture and its inner organizationWUWM Helsinki, May 201310Buildings a...
Quality in infrastructure (2)V1P Building – Carcass meat:How to combine hygiene and productivity in onebuilding with a phy...
Quality in infrastructure (3)A4 building – Seafood products:An architectural showroom forhigh level technologyWUWM Helsink...
Quality in infrastructure (4)WUWM Helsinki, May 201313F5C: A new wholesale concept improving logistics (thefirst “drive” i...
Quality in infrastructure (5)WUWM Helsinki, May 201314C3: A recent chilled building combining process andlogistics activit...
Quality in infrastructure (6):Allowing to recover the wastesWUWM Helsinki, May 201315Investments realized in Rungis allow ...
Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-how of WM managers and operators...
Quality in the know-how of operators (1)Invest in the futureRungis platform hosts: A professional training center for the...
Quality in the know-how of the management company (3):Environmental qualityToward a green market: Rail in development Mu...
Quality in the know-how of the management company (4):Market safetyMore than 200 persons are in charge of safetyand risk p...
Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-how Communication allow us to m...
Communicate Rungis Quality ( 1)To get benefits from the qualityWUWM Helsinki, May 201321 Communications in the 5 sectors ...
Communicate Rungis Quality (2)Customers are the quality ambassadorsEvery year is developed abutton for theprofessionals bu...
Communicate Rungis Quality (3)WUWM Helsinki, May 201323Quality produce are certified by adequateprocedures driven by opera...
Communicate Rungis Quality (4)to valorize the expertiseFruits & vegetables wholesalers physical marketreference: The “F&V ...
Communicate Rungis Quality (5)City of Gastronomy In 2010, the gastronomic meal of the French havebeen recognized the Repr...
Communicate Rungis Quality (6)City of Gastronomy Photo?WUWM Helsinki, May 201326
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Conférence de l'Union Mondiale des Marchés de Gros le 23 mai à Helsinki : la qualité dans les Marchés de Gros

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Stéphane Layani est intervenu à l'occasion de la Conférence de l'Union Mondiale des Marchés de Gros le 23 mai à Helsinki sur le sujet de la qualité dans les Marchés de Gros. Il a présenté ce qu'était la qualité au Marché International de Rungis dans son approvisionnement, ses infrastructures mais également dans le savoir-faire de ses opérateurs

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Conférence de l'Union Mondiale des Marchés de Gros le 23 mai à Helsinki : la qualité dans les Marchés de Gros

  1. 1. WUWMHELSINKIMAY 23, 2013Quality in wholesale marketsStéphane LAYANI, CEO, Rungis Marché InternationalWUWM Helsinki, May 20131
  2. 2. Rungis,a major tool to feed Paris area in fresh food products234 hectares, only 6 km South of ParisOptimum transportation connections 2 major highways 1 airport 1 rail terminal inside the market (200.000 T/year, 20%of F&V)Consolidated turnover: 8 billions euros (2012)1,200 companies with 12,000 staff2.4 Mt/year for 18 millions final consumers (ofwhich 12 millions located in Paris area)WUWM Helsinki, May 20132
  3. 3. Rungis, an international model One of the major fresh food wholesale marketworldwide Increase of export products (10% of the consolidatedturnover) An incredible wide range of products and arecognized quality An efficient and modern organization system A know-how and a worldwide benchmark availablefor other wholesale markets 40 years of consultancy services in more than 30countriesWUWM Helsinki, May 20133
  4. 4. Rungis, an history toward quality Quality have been shaped by history The major retail chains haveprogressively dominated thedistribution of fresh food products Rungis answered by the segmentationof its offer with higher quality, allowingindependent retailer to position on newmarket segment from retail chainsWUWM Helsinki, May 20134
  5. 5. Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-howCommunication allow usto maximize commercialbenefits of the productsWUWM Helsinki, May 20135
  6. 6. Quality in Supply Chain (1)Rungis wholesalers established strongrelations with a wide range of suppliers: A steady relation with the French agriculturesector Selected importations An incredible range of national and foreignproducts concentrated in one market Origin and quality labels have increasedWUWM Helsinki, May 20136
  7. 7. Quality in Supply Chain (2)Organization of the supply chain Short food channels Seasonality Saving time, freshness and ripenessWUWM Helsinki, May 20137
  8. 8. Quality in Supply Chain (3)WUWM Helsinki, May 20138A quality controlled by public services Products controlled and certified by veterinaryservices present on the market Products loads controlled by fraud and customdepartments
  9. 9. Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-howWUWM Helsinki, May 20139
  10. 10. Quality in the infrastructure (1):the building architecture and its inner organizationWUWM Helsinki, May 201310Buildings are designed for: Efficiency and productivity of its users The right renting cost in a competitiveenvironment Profitability for the management company Flexibility for an optimum use on a long termbasis, adequate for different type of activities A know-how recognized worldwide: RungisConsultant
  11. 11. Quality in infrastructure (2)V1P Building – Carcass meat:How to combine hygiene and productivity in onebuilding with a physical market and processing units?WUWM Helsinki, May 201311
  12. 12. Quality in infrastructure (3)A4 building – Seafood products:An architectural showroom forhigh level technologyWUWM Helsinki, May 201312
  13. 13. Quality in infrastructure (4)WUWM Helsinki, May 201313F5C: A new wholesale concept improving logistics (thefirst “drive” in Rungis) and marketability
  14. 14. Quality in infrastructure (5)WUWM Helsinki, May 201314C3: A recent chilled building combining process andlogistics activities
  15. 15. Quality in infrastructure (6):Allowing to recover the wastesWUWM Helsinki, May 201315Investments realized in Rungis allow to sortwastes : To recycle packaging waste of our market and of thearea (60,000T /year) To valorize organic waste with methanogenesis Other wastes burnt for the urban heating in themarket, in the nearby hotels, domestic housing andairport… almost 200,000 MWH/year
  16. 16. Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-how of WM managers and operatorsWUWM Helsinki, May 201316
  17. 17. Quality in the know-how of operators (1)Invest in the futureRungis platform hosts: A professional training center for the staff A training center for apprentices fishmongers Educating companies’ managers in partnershipwith the HEC Paris International Business School Project of a training program for the fruits &vegetables wholesalersWUWM Helsinki, May 201317
  18. 18. Quality in the know-how of the management company (3):Environmental qualityToward a green market: Rail in development Mutualized transports Decrease and valuation of wastes Buildings insulation & Organic products building Urban heating Electricity saving Project of hosting hybrid and electric vehiclesWUWM Helsinki, May 201318
  19. 19. Quality in the know-how of the management company (4):Market safetyMore than 200 persons are in charge of safetyand risk prevention on Rungis Market Police and gendarmerie Firefighters Market security department Controlled access of entries Purchasing with a buyer card Video SurveillanceWUWM Helsinki, May 201319
  20. 20. Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-how Communication allow us to maximizecommercial benefits of the RungisproductsWUWM Helsinki, May 201320
  21. 21. Communicate Rungis Quality ( 1)To get benefits from the qualityWUWM Helsinki, May 201321 Communications in the 5 sectors all the yearlong Animations to attract new customers Development and marketing support of theinternational Rungis Brand The supply chain analysis, the infrastructureoptimization and our know-how are madeavailable for others markets with RungisConsultant Department.The market is cluster and an excellencepole, we should communicate it:
  22. 22. Communicate Rungis Quality (2)Customers are the quality ambassadorsEvery year is developed abutton for theprofessionals buying inRungis:Restaurants and retailersare able to stick it on theirfront displayWUWM Helsinki, May 201322
  23. 23. Communicate Rungis Quality (3)WUWM Helsinki, May 201323Quality produce are certified by adequateprocedures driven by operators Certifications, Labels, Trade Marks Valoration of origins Valoration of products from sustainable andorganic agriculture
  24. 24. Communicate Rungis Quality (4)to valorize the expertiseFruits & vegetables wholesalers physical marketreference: The “F&V Excellence” targets : To get an offer adequate to upstream and downstream To allow the access to competitive markets (quality andprice) To enhance the product and to innovateThe “F&V Excellence” will include : A professional charter A Good Practice Referential A framework of audits and procedures A file update procedureWUWM Helsinki, May 201324
  25. 25. Communicate Rungis Quality (5)City of Gastronomy In 2010, the gastronomic meal of the French havebeen recognized the Representative Listof the Intangible Cultural Heritage of Humanity For this recognition is planned a network of Citiesof Gastronomy in France lead by Paris Rungis A 2017 project: beside cultural and educationalobjectives, the project will host a food companiesincubator and a Market of Culinary TreasuresWUWM Helsinki, May 201325
  26. 26. Communicate Rungis Quality (6)City of Gastronomy Photo?WUWM Helsinki, May 201326

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